Marta Markiewicz
Zamienie
Summary
Dynamic and results-driven Brand Director with extensive experience in brand management, strategic planning, and team leadership within the luxury beauty industry. Proven track record in driving sales growth, managing P&L, and launching successful marketing campaigns. Adept at leading cross-functional teams and fostering strong relationships with key retail partners.
Overview
20
20
years of professional experience
Work History
Brand Director CE
Estee Lauder Poland
05.2023 - Current
- Responsible for Estee Lauder, La Mer, and Origins across 19 markets
- Oversee strategic planning, sales, and profit objectives
- Manage overall brand performance and P&L
- Lead a team of 14, including 7 direct reports (4 Managers).
Brand Manager CEN
Estee Lauder Poland
07.2015 - 05.2023
- Managed Smashbox, Origins, GlamGlow, Estee Lauder (since 2018), and La Mer (since 2021)
- Developed and deployed brand strategies
- Handled P&L management
- Motivated and developed a team of 10 members, with 6 direct reports.
New Business Development Manager
Estee Lauder Poland
07.2013 - 06.2015
- Launched and developed Smashbox and Bumble and bumble brands
- Managed P&L and marketing strategies
- Collaborated with key retail partners and negotiated acceleration plans
- Supervised the brand team.
Trade and Special Events Manager
Estee Lauder Poland
01.2011 - 07.2013
- Planned and implemented trade marketing activities and special events for Estee Lauder and Tom Ford brands
- Managed budgets and supervised 5 makeup artists.
Deputy Marketing Manager
Estee Lauder Poland
04.2010 - 12.2010
- Executed Estee Lauder and Tom Ford marketing strategies and managed P&L
- Conducted competition analysis and prepared marketing reports
- Supervised the marketing team.
Marketing Executive
Estee Lauder Poland
02.2007 - 04.2010
- Implemented merchandising and marketing strategies for Estee Lauder and ADF brands
- Organized promotions, animations, and special events
- Collaborated with Visual Merchandising and Store Design Departments.
Project Manager
Ortus Consulting
04.2005 - 01.2007
- Organized trade missions and sales meetings for Polish and Spanish companies.
Business Development Specialist
ITC Recruitment Agency Krakow
07.2004 - 02.2005
- Acquired new clients, including British and Irish employers and recruitment agencies
- Managed negotiations and relationships.
Education
International Economic Relations
The Karol Adamiecki University of Economics, Katowice
05.2004
Skills
- Brand Management: Extensive experience managing multiple high-profile beauty brands
- Strategic Planning: Skilled in developing and executing effective brand strategies
- Team Leadership: Proven ability to lead and motivate cross-functional teams
- P&L Management: Strong track record in managing budgets and financial performance
- Marketing Expertise: Expertise in creating and implementing successful marketing campaigns
- New Business Development: Successful in launching and growing new brands
- Retail Collaboration: Adept at building strong relationships with key retail partners
- IT Proficiency: Microsoft Office (Word, Excel, PowerPoint), Outlook, SAP
- Driving License: Category B (since 1997)
Languages
English
Advanced
C1
Spanish
Advanced
C1
French
Elementary
A2
Courses & trainings
- Estee Lauder Leadership Programme, Oxford (08/01/23)
- Negotiations Change Management Effective Leadership, Bryn Mawr College, Philadelphia (06/01/17)
- You the Coach – Internal Training (01/01/14)
- European Union Scholarship, University of Barcelona (02/01/03 – 06/01/03)
- Certificate of London Chamber of Commerce and Industry Level II (06/01/02)
Hobbies & Interests
- Numerology
- Travelling
- Reading books
- Dance
Timeline
Brand Director CE
Estee Lauder Poland
05.2023 - Current
Brand Manager CEN
Estee Lauder Poland
07.2015 - 05.2023
New Business Development Manager
Estee Lauder Poland
07.2013 - 06.2015
Trade and Special Events Manager
Estee Lauder Poland
01.2011 - 07.2013
Deputy Marketing Manager
Estee Lauder Poland
04.2010 - 12.2010
Marketing Executive
Estee Lauder Poland
02.2007 - 04.2010
Project Manager
Ortus Consulting
04.2005 - 01.2007
Business Development Specialist
ITC Recruitment Agency Krakow
07.2004 - 02.2005
International Economic Relations
The Karol Adamiecki University of Economics, Katowice
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