MARK FOWLER
London
Summary
Communications, brand and marketing leader with 15+ years' experience developing content, thought leadership and communications strategies for global technology and consulting organisations. Proven track record building executive visibility, shaping market narratives and delivering integrated programmes across earned, owned and social channels that drive awareness, engagement and business growth.
Overview
18
18
years of professional experience
Work History
Senior Global Communications Manager & Head of External Communications
Expleo Group
London
02.2021 - 09.2026
- Lead global communications for a €1bn engineering, technology and consulting organisation operating in 30+ countries. Partnered with C-suite and ExCom members to shape corporate narrative, manage reputation, and drive cross-functional alignment across markets.
- Developed and delivered global brand and communications campaigns that increased awareness, strengthened market positioning and aligned regional marketing teams around a consistent narrative, across paid, earned and owned channels across topics, including AI, digital transformation, engineering and innovation, significantly increasing engagement and visibility in key markets across diverse audiences.
- Conceived and launched Expleo AI Pulse, a global AI sentiment research programme that generated more than 200 pieces of international media coverage, establishing Expleo as a recognised voice in AI and digital transformation.
- Oversaw global PR initiatives, driving 10% year-on-year growth in media coverage through strategic news and campaign management.
- Partnered with regional marketing teams, business leaders, subject matter experts and external agencies to develop and deliver communications programmes, ensuring alignment on priorities, timelines and business objectives.
- Built the Group CEO's executive communications programme, including speeches, op-eds, media preparation, keynote speaking opportunities, internal town halls and social media strategy, increasing LinkedIn followers by 100% and post impressions by 90% year-on-year.
- Counselled senior leadership on brand and reputation topics, effectively navigating crisis communications and safeguarding organisational image.
- Built global communications for major organisational changes, leadership transitions and culture initiatives, aligning employees around strategic priorities and business objectives.
- Launched 'Discover Expleo', an employee engagement/brand campaign which secured 66,000 users and 18m impressions across social channels.
- Developed and governed global content programmes spanning reports, thought leadership, video, social media, executive content and campaign assets, ensuring alignment to brand, audience and business objectives.
- Developed communications measurement frameworks tracking media coverage, audience engagement, content performance and campaign effectiveness, using insights to optimise future activity.
- Introduced new communications frameworks and governance models to improve consistency and impact across global teams, including a global style guide and standardised global PR measurement.
- Developed Expleo's first AI-enabled MarComs campaign in 'Expleo Superstars', which used AI face-swapping technology that allowed employees to create bespoke UGC to support advocacy, brand awareness and internal engagement. Expleo Superstars was shortlisted at industry awards across Europe, including the B2B Marketing Awards.
- Owned global newsroom and announcement pipeline, coordinating planning, approvals, and execution for corporate and leadership announcements, enhancing strategic visibility.
- Key Achievements:
Senior Account Director / Associate Director
Racepoint Global
London
07.2014 - 12.2020
- Contributed to the global Senior Leadership Team, overseeing UK operations, key accounts and multi-market campaign delivery across EMEA. Experience across technology areas including enterprise technology, cybersecurity, SaaS and telecoms, working across listed and scale-up/start-up businesses. Led messaging and conducted outreach to ensure impactful coverage for clients with influential media.
- Led multi-market communications campaigns across EMEA, managing agency partners, media relations and integrated PR programmes across key European markets.
- Delivered European PR and logistics for Huawei consumer electronics, coordinating major launch events, media relations, and press briefings, contributing to a 65% increase in global sales.
- Led Forrester's European newsroom, growing year-on-year media coverage by 35%.
- Supervised campaigns ranging from £5,000 to £250,000+, ensuring adherence to budget and achieving measurable outcomes.
- Managed and coached a team of eight, implementing structured training programmes to enhance skills and performance.
- Delivered mentorship programmes with London & Partners, Business France and the British Embassy in Brussels.
- Key Achievements:
- Key Clients: ARM, Auth0, China Mobile International, Extreme Networks, Forrester, Huawei CBG, PixelPin, OpenMarket Progress Software, The Logic Group (Barclaycard)
Account Manager
Temono Communications
London
01.2009 - 01.2014
- Supported team in media relations, content creation, and planning as Graduate Executive, progressing to Account Manager and leading day-to-day client interactions for Quortus and Ericsson IPX, facilitating development and implementation of communications and marketing strategies.
- Managed key client relationships for Ericsson IPX, Masabi, Quortus, Small Cell Forum, and Ubiquisys (Cisco)
- Managed portfolio of key accounts, fostering long-term relationships through regular, strategic communication.
Education
BA (Hons) - Politics
University of Exeter
A-Levels - English, Politics, Religious Studies
Skills
- Media relations & press office leadership
- Crisis communications
- Strategic communications & narrative development
- Executive positioning & thought leadership
- Global reputation & issues management
- LinkedIn & social media strategy
- Change & transformation communications
- Internal communications & employee engagement
- Stakeholder & cross-functional leadership
- KPI measurement and reporting
- Agency & supplier management
Websites, Portfolios, Profiles
https://www.linkedin.com/in/mefowler4/
Timeline
Senior Global Communications Manager & Head of External Communications
Expleo Group
02.2021 - 09.2026
Senior Account Director / Associate Director
Racepoint Global
07.2014 - 12.2020
Account Manager
Temono Communications
01.2009 - 01.2014
BA (Hons) - Politics
University of Exeter