Senior Manager, Global External CommunicationsHead of Events (voluntary)Senior Corporate Communications ManagerPR & Social Media ManagerCampaign Planning & PR Manager
Work Type
Full TimeContract WorkConsulting
Location Preference
Hybrid
Location:
London, ENG
Open to relocation:
Yes
Important To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursHealthcare benefitsWork from home option
Work History
Senior Manager, Global External Communications
8 Months
IHG Hotels & Resorts | 01.2026 - Current
Delivered global corporate communications for a leading hospitality brand, shaping reputation, executive visibility and media engagement across international markets.
Led CEO LinkedIn strategy, tripling impressions and engagement and doubling followers in six months.
Crafted thought leadership articles, videos, infographics and social media assets to strengthen executive visibility and stakeholder engagement.
Developed messaging frameworks and briefing materials to support CEO media engagements and financial results announcements.
Advised on crisis communications and media strategy to protect business reputation.
Secured tier-one coverage in CNBC, Bloomberg, the Financial Times and the Sunday Times.
Led AI-informed media strategy to sharpen earned media targeting and prioritise high-value outlets.
Head of Events (voluntary)
2 Years 6 Months
Global Women in PR | 03.2025 - 09.2027
Executive board member leading events strategy for a global not-for-profit supporting senior women in PR.
Planned and delivered monthly events to facilitate peer learning, share industry insights, and enhance high-value networking.
Managed speaker relations, logistics and promotion to ensure strong attendance and programme quality.
Increased participation by approximately 20% year-on-year.
Established partnerships with industry stakeholders to secure senior speakers and enhance programme relevance.
Created a digital strategy that increased reach by 536%, boosted LinkedIn followers by 19.8%, and raised impressions by over 2,500% within 12 months.
Contributed to global not-for-profit supporting senior women in public relations.
Senior Corporate Communications Manager
6 Years 10 Months
Direct Line Group (now Part of Aviva) | 12.2018 - 10.2025
Led corporate communications and digital strategy for a £4bn business with 9,000+ employees, advising senior leaders on reputational issues, strategic messaging and crisis response.
Developed executive profiling and external communications during board leadership changes, third-party bids from Ageas, and £520m NIG divestment to ensure consistent messaging.
Managed rapid-response crisis messaging and press office to safeguard brand reputation and enhance stakeholder confidence.
Delivered targeted B2B thought-leadership campaigns that challenged industry stereotypes and repositioned automotive repair for women and young professionals, fostering greater inclusivity.
Delivered targeted B2B thought-leadership campaigns to challenge industry stereotypes and reposition automotive repair for women and young professionals.
Partnered with HR to raise awareness of key people initiatives, profile the HR Director and support culture change.
PR & Social Media Manager
3 Years 9 Months
Direct Line for Business | 03.2015 - 12.2018
Directed PR, social media and content strategy for SME insurance brands, building award-winning partnerships and claims-led storytelling.
Launched partner campaigns with Paul Shamplina and On the Tools, generating millions of views.
Secured national coverage in The Times and the Evening Standard to raise senior leader profiles and brand authority.
Created claims-led PR stories that expanded media presence and strengthened market credibility.
Grew social channels through seasonal campaigns, influencer collaborations and interactive promotions.
Campaign Planning & PR Manager
4 Years 3 Months
AXA Direct & swiftcover.com | 11.2010 - 02.2015
Led PR strategy for AXA’s UK brands, integrating campaign planning, budget management and press office leadership to support marketing goals and crisis readiness.
Established the press office and strengthened crisis response protocols.
Directed award-recognised PR campaigns and managed marketing budgets to align spend with brand and commercial priorities.
Marketing & Promotions, Various Roles
10 Years 7 Months
Global Radio | 02.2000 - 09.2010
Progressed through marketing and promotions roles across Heart 106.2, Classic FM and LBC, supporting audience growth, event delivery and promotional partnerships.
Delivered targeted campaigns that increased listener engagement and brand visibility.
Coordinated logistics for major promotions, including Oxford Street Christmas Lights and charity partnerships.
28
Years of experience
Senior communications professional specialising in corporate, financial and consumer communications for global brands. Trusted adviser to CEOs and executive teams, leading AI-informed digital and media strategies, crisis response and executive profiling across international markets. Experience includes directing a CEO LinkedIn programme that doubled followers in six months, with a clear focus on strengthening reputation, visibility and stakeholder engagement at senior leadership level. Brings a fast-paced, commercially aware approach to shaping modern media strategy and delivering measurable impact.
Education
CIPR Specialist Diploma - Digital Communications
Oxford College of Marketing | London | 04-2026
Completed
Skills
Executive Communications
Media Relations
Crisis Management
Digital Strategy
Stakeholder Engagement
Campaign Planning
Press Office Management
AI-Informed Media Insights
Financial Communications
Social Media Strategy
Personal Information
Title: Senior Manager, Global External Communications
Timeline
Senior Manager, Global External Communications
IHG Hotels & Resorts
01.2026 - CurrentRead More
Head of Events (voluntary)
Global Women in PR
03.2025 - 09.2027Read More
Senior Corporate Communications Manager
Direct Line Group (now Part of Aviva)
12.2018 - 10.2025Read More
PR & Social Media Manager
Direct Line for Business
03.2015 - 12.2018Read More
Campaign Planning & PR Manager
AXA Direct & swiftcover.com
11.2010 - 02.2015Read More
Marketing & Promotions, Various Roles
Global Radio
02.2000 - 09.2010Read More
Oxford College of Marketing
CIPR Specialist Diploma from Digital Communications
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