MARIAM SHUBITIDZE
Summary
Highly accomplished senior ad operations executive, and finalist for Rising Star category on AOP Individual excellent awards 2026, entered by The Telegraph. Top-performing revenue manager with proven expertise in complex programmatic and digital campaign execution (managed highest revenue within the adops team). Winner for Collaboration awards in 2026, within Telegraph Commercial for successfully introducing innovative AI project for the team. A key member of the Client Excellence Hub, specialising in maximising value and scale across the Telegraph's most premium clients. Successfully leverage a data-driven optimisation strategy to consistently exceed top-tier campaign performance benchmarks, drive significant commercial growth, and build lasting, high-value stakeholder relationships. Fearless ambitious, with a relentless thirst for learning (Master's-backed).
Overview
5
5
years of professional experience
1
1
Certification
Work history
Senior Campaign Planning and Operations Executive
The Telegraph Media Group
2022.11 - 2026.05
Previous role: Campaign Planning and Operations Executive (Nov 2022 - Dec 2025)
- Directed end-to-end campaign management, including completing RFP responses and effectively guiding the sales team in designing media plans via data-driven approach, from previous campaigns.
- Expect in all Telegraph's commercial products, such as digital, online, apps, social media, podcasts, newsletters, etc.
- Generated an additional £200,000 in revenue through proactive live campaign optimisation to exceed and offering upweight opportunities.
- Drove 370% YoY increase through media agency investment, from my dedicated patch and managed the highest revenues in 2024 - 20% of the total digital spend.
- Selected for the Client Excellence Hub to manage company's most premium client base and work with senior investment partners.
- Collaborating closely with internal teams across Adtech, podcasts, Finance, partnerships, etc. to drive success
- Mentored junior members of the team, sharing knowledge, and established innovative methodologies that streamlined internal processes.
- Expert in platforms: GAM, DV360, Nova, Acast, Celtra, Passendo, Permutive, DV, CACI Studio, Oracle Systemso etc.
Marketing Executive (Remote)
Bank of Georgia
2022.02 - 2022.08
- Produced analytics reports evaluating campaign KPIs
- Partnered closely with the Product teams to drive success
- Created and presented business reports and EOCR
- Experience working with teams remotely
PR Assistant
Clarion Communication (Aldi PR Team)
2021.09 - 2022.01
- Liaising with Press, creating digital content for social media platforms, sending samples to influencers
- Being part of generating buzz for Aldi's award-winning Champaign Bar in London
Education
Master of Science - Digital Media and Communications (Merit)
University College London
London, ENGBachelor of Arts - Public Relations and Advertising (1st Class Hons)
University of Westminster
London, ENGDiploma of Higher Education - Social Sciences (Distinction)
David Game College
Skills
- Expert in Google Workspace and Google Ad Manager
- Excellent time management
- Proven ability to prioritise and manage multiple time-sensitive requests simultaneously
- AI literacy and thirst for innovation
Certification
- IAB Europe (2020) - Digital Marketing
- Risk Management (2020) - IBMI
- GenAI (2025) - Mastering the Art of GenAI
Timeline
Senior Campaign Planning and Operations Executive
The Telegraph Media Group
2022.11 - 2026.05
Marketing Executive (Remote)
Bank of Georgia
2022.02 - 2022.08
PR Assistant
Clarion Communication (Aldi PR Team)
2021.09 - 2022.01
Bachelor of Arts - Public Relations and Advertising (1st Class Hons)
University of Westminster
Diploma of Higher Education - Social Sciences (Distinction)
David Game College
Master of Science - Digital Media and Communications (Merit)
University College London