Francesca Stewart-Smith

• Lead multi-market campaign management teams delivering digital advertising across Condé Nast's portfolio. Oversee campaign delivery, optimisation and revenue assurance while driving major transformation initiatives across Western Europe.
• Direct and mentor cross-market teams with expertise in digital campaign pacing, delivery and trafficking
• Responsible for end-to-end campaign activation, trafficking, QA, pacing and optimisation whilst acting as the primary point of contact for all campaign status and troubleshooting
• Attend client and agency meetings to represent Campaign Management and advise on performance and recommendations
• Represent Campaign Management across the business, advising senior leadership on performance, inventory and operational strategy
• Partner with Sales, Product, Creative and Data teams to align execution with commercial goals.

Key Achievements

• Operational Excellence: Created master trafficking documentation and "Steps to Campaign Launch" best practice process documentation for both my team and partner teams, in order to standardise and simply campaign management operations and the lifecycle of a deal, which was adopted across EMEA.
• IAS Rollout: Led multi-market implementation of Integral Ad Science, defining regional best practices.
• Outsourcing: Manage relationship between campaign management teams and outsourced partners
• AdJuster (DoubleVerify): Led implementation for all EMEA markets, defining workflow and roles and responsibilities across teams. Led the rollout, training sessions and best practices.
• OMS Migration: Oversaw UK & France rollout and implementation of AdBook (OMS)
• Piloted new video and rich-media formats, driving innovation and revenue growth.
• Supported global ad-tech transitions and European process harmonisation.
• Launched Condé Nast Ad Studio operations across Western Europe, delivering training and process frameworks.

• Led programmatic campaign management across Europe, EMEA, APAC and LATAM, ensuring campaign excellence and cross-market consistency.
• Owned the end-to-end setup, pacing, optimisation and reporting of programmatic campaigns across open marketplace, PMP, Preferred Deals and Programmatic Guaranteed.
• Acted as the global technical lead for programmatic delivery and yield optimisation, supporting local markets with advanced troubleshooting and best practice guidance.
• Partnered closely with Yield and Commercial teams to review and optimise open marketplace floor strategies, assess demand partner performance, and identify opportunities to maximise revenue and fill.
• Played a key role in the integration and optimisation of Prebid within Google Ad Manager, supporting demand partner onboarding, testing, and performance analysis.
• Unified regional workflows and operational standards, improving efficiency, transparency and cross-market collaboration.
• Enhanced analytics visibility and reporting frameworks to inform performance optimisation and strategic decision-making.
• Designed and rolled out global programmatic performance dashboards, enabling international teams to monitor fill by deal type, open marketplace trends and sell-through rate (STR).

• Managed end-to-end campaign operations, trafficking, and optimisation across display, mobile and video platforms while leading a Junior Ad Operations Executive.
• Delivered campaign analysis and post-campaign reporting to guide renewals.
• Oversaw programmatic activity including header bidding and DMP audience segmentation to improve targeting and monetisation.
• Managed project delivery for bespoke creative builds and campaign launches.