MARIA CELESTE SANTANA
London,Westminster
Summary
Brand & Marketing Coordinator specialising in hospitality and lifestyle brands, with experience leading 360 campaigns, international brand expansion and high-impact collaborations. Proven track record driving revenue growth (+50% campaign uplift), scaling social communities (+10K followers growth) and delivering viral short-form content (1M+ views). Experienced across multi-market brand management (UK, US & Middle East), influencer partnerships, paid media coordination, CRM and retail launch strategy. Data-driven, commercially aware and creatively strategic.
Overview
3
3
years of professional experience
Work History
Senior Brand Marketing Coordinator
TGP International
London
01.2024 - Current
- Lead brand and campaign strategy across multiple hospitality clients including Floozie Cookies, Lena Lu Donuts, El Ta’koy and Assembly.
- Led 360 marketing strategies including social, influencer, PPC, CRM and retail activation.
- Drove +50% revenue growth through strategic collaboration campaign (Max Factor x Floozie Cookies).
- Supported UK market expansion of Lena Lu Donuts, delivering launch campaigns for 3 London stores.
- Scaled TikTok growth by +5K followers in 2 months and generated viral content exceeding 1M views.
- Managed international brand governance across London, NYC and Riyadh locations.
- Coordinated influencer events, media activations and cross-brand partnerships (Disney, Sanrio, Primark).
- Oversaw content production, shoot direction and asset creation aligned with brand guidelines.
- Delivered performance reporting including sales analysis, ROI tracking and competitor benchmarking.
Marketing Coordinator
Memoize London
London
01.2024 - Current
- Executed annual marketing plan aligned to commercial objectives.
- Managed product launch campaigns and paid Meta advertising strategy.
- Coordinated PR agency partnerships to strengthen brand positioning.
- Optimised WordPress website content and SEO-driven blog strategy.
- Developed performance reports and campaign optimisation strategies.
- Fragrance Industry
Content Creator Intern
Whitestep
London
01.2023 - 01.2024
- Developed monthly content strategies for Citron and Morphée UK.
- Produced in-house photography, video content and short-form campaigns.
- Created visual assets for social, website and print (POS, banners).
- Contributed to campaign concept development and creative briefing.
- Lifestyle & Baby Brands Distribution
Founder & Social Media Manager
Craving Club
London
01.2024 - Current
- Built and scaled a personal food media platform across TikTok and Instagram.
- Generated multiple viral videos (900K+, 600K+, 300K+ views).
- Developed short-form content strategy focused on curated dining experiences.
Education
Bachelor’s Degree - Advertising & Digital Marketing Communications
University of Greenwich
London, UK01.2024
Business Programme -
Audencia Business School
Nantes, France01.2023
Skills
- Brand Strategy & Campaign Management
- 360 Marketing Planning
- Retail & Market Expansion
- Influencer & PR Management
- Paid Media Coordination (Meta Ads)
- Social Media Growth
- CRM & Email Marketing
- Performance Reporting & ROI Analysis
- Content Production & Creative Direction
- SEO & Website Management (WordPress, Shopify)
- Adobe Creative Suite (Illustrator, Premiere Pro)
- Canva
- Microsoft Office
Languages
Spanish
First Language
English
Proficient
C2
Portuguese
Elementary
A2
Websites, Portfolios and Profiles
Check my portfolio:
https://www.dropbox.com/scl/fi/hzqxmr2iz1399zyo87dp3/Portfolio-2026.pdf?rlkey=pb11apydsjzyz4aze2jph2wh8&st=ruby9ylg&dl=0
Linkedin:
www.linkedin.com/in/celestesantanad
Timeline
Senior Brand Marketing Coordinator
TGP International
01.2024 - Current
Marketing Coordinator
Memoize London
01.2024 - Current
Founder & Social Media Manager
Craving Club
01.2024 - Current
Content Creator Intern
Whitestep
01.2023 - 01.2024
Bachelor’s Degree - Advertising & Digital Marketing Communications
University of Greenwich
Business Programme -
Audencia Business School