Maomao Zhang

• Planned and delivered multi-channel marketing campaigns to support business growth, brand awareness and audience engagement across different service areas.

• Generated over 2,500 customer enquiries within one year across multiple digital channels, including the company website, Google, Meta, Red Note, WeChat and TikTok through targeted campaigns and audience-focused content.

• Contributed to 52% year-on-year business growth and a 158% increase in marketing-led revenue through improved campaign planning, audience targeting and digital performance.

• Monitored and optimised campaign performance across Google and Meta platforms, analysing conversion rates, cost per lead and engagement metrics to improve ROI and support future campaign planning.

• Contributed to £20m+ in sales by working with sales teams to follow up and convert marketing-generated leads into completed transactions.

• Improved lead-to-conversion performance through targeted digital campaigns across Google Search and Meta, supported by clearer messaging and more effective client-facing content.

• Supported the setup and day-to-day management of the university’s official Red Note account, growing the page from launch to more than 1,500 followers within six months.

• Produced and scheduled three posts per week focused on student life, campus experience and international student engagement, helping increase visibility among prospective students in the Chinese market.

• Reviewed engagement data and content performance regularly to identify audience interests and improve reach, interaction and overall content performance.

• Worked with university staff and student teams to support the promotion of recruitment campaigns, events and student-focused activities across digital channels.