Constance Souchet
London
Summary
Experienced marketing and digital leader with over 13 years of expertise driving global strategies in beauty, tech, and personal care industries. I create strong brand identities, orchestrate omnichannel campaigns, and deliver results in fast-paced environments. My passion for creating premium consumer experiences, coupled with data-driven insights, enables me to craft impactful strategies that resonate with high-affluence audiences. Proven track record of team leadership, digital transformation, and fostering creativity to elevate brands on a global stage .
Overview
13
13
years of professional experience
Work History
Senior Marketing Manager - Employer Branding
Amazon Web Services
London
02.2022 - Current
- Designed and implemented marketing strategy to increase brand awareness and perception across EMEA, leveraging innovative campaigns tailored to diverse regional audiences
- Delivered integrated omnichannel campaigns, including digital, programmatic advertising, and influencer partnerships, enhancing AWS's position as market leader
- Orchestrated flagship European event in Berlin, generating over 1,000 leads (+150% vs forecasts) and showcasing AWS's thought leadership in cloud innovation
- Conducted analytics audits using Adobe Analytics and Quick Sight to improve campaign performance and support data-driven decision-making
- Led high-visibility diversity initiative, managing cross-functional team to drive representation in key regions.
Rexona Global Digital Lead
Unilever
London
03.2021 - 01.2022
- Led creation and deployment of global digital strategy across 42 markets, achieving seamless integration of 5C ecosystem: Consumer, CRM, Commerce, Content, and Connect
- Spearheaded redesign of master website, resolving key agency issues and recovering £250K from £1M budget, while enhancing site performance and user experience metrics
- Directed migration of 11 websites to new platform, ensuring timely delivery and optimising for regional marketing goals
- Managed global social media strategy, increasing engagement rates by 25% through content review, optimisation and guidelines implementation
- Led team of 3 junior marketers, providing mentorship and overseeing daily operations to drive high performance.
Rexona Senior Global Core Marketing Brand Manager
Unilever
London
10.2019 - 03.2021
- Directed full relaunch of core brand (revenue of €1.6B), leveraging comprehensive market analysis and consumer insights integrating omnichannel campaigns (e-commerce, digital, TV, social media) that revitalized market presence and grew brand equity
- Delivered project recovery plan within two weeks, overcoming five-month delay to ensure 100% on-time delivery and 1.2M incremental turnover over 2 years
- Conducted in-depth consumer data analysis and tested communication concepts to refine positioning, ensuring brand perception with target audiences
- Managed €2M budget while supervising junior marketers and cross-functional teams to ensure flawless execution.
Rexona Global Brand Manager
Unilever
London
03.2021 - 01.2022
- Established first natural and sustainable product platform, driving €800K incremental annual revenue and positioning brand as eco-conscious leader
- Developed sales forecasts and financial models to optimise channel strategies, focusing on Amazon and direct-to-consumer platforms
- Collaborated with R&D and media teams to streamline processes adopted globally, setting standard for innovation and operational efficiency
- Team manager of 2 junior marketers.
Rexona Global Marketing Assistant Brand Manager
Unilever
London
10.2015 - 07.2017
- Digital Marketing: Supported localisation of global digital strategy, managing successful migration of 21 websites to new platform, which improved site performance and user experience
- Developed and implemented global content and search strategy, enhancing brand's visibility across e-commerce platforms and owned digital channels
- Innovation Marketing: Designed and launched campaigns for sponsorships and partnerships in male sports segment, strengthening brand's association with key target audiences
- Contributed to development of iconic product lines, while incorporating sustainability initiatives to increase consumer engagement and loyalty
- Conducted in-depth market trend and competitive analyses to inform innovation pipelines and refine strategic planning, ensuring positioning at forefront of category.
Gatineau Global Innovation Brand Manager
REVLON
Paris
05.2013 - 10.2015
- Led global premium skincare portfolio, delivering high-impact product launches and solidifying brand's position in premium skincare market
- Partnered with cross-functional teams to align product offerings with luxury consumer expectations, focusing on innovation and market trends
- Supported raw materials review, production pre-approvals, and quality control processes, leveraging operational insights to enhance efficiency and product excellence.
Marketing Assistant Biotherm and Neutrogena
L'Oréal and Johnson & Johnson Beauty
Paris
01.2012 - 12.2012
- Supported innovation projects and local marketing campaigns, contributing to brand growth in highly competitive beauty segments.
Education
Master's Degree - Marketing, Fast-Moving Consumer Goods
ESSCA Business School
Angers - FranceSkills
- Brand marketing and portfolio strategy
- Consumer insights, market research and data-driven decision-making
- Digital transformation and Web design/UX experience
- Influencer marketing and social media advertising
- Multi-channel marketing campaigns
- Team leadership and cross-functional team leadership
- Budget optimisation, ROI analysis and channel performance analysis
- SEO and paid search marketing
- Project Management
- E-commerce and Digital
Languages
English
Proficient (C2)
French
Proficient (C2)
Timeline
Senior Marketing Manager - Employer Branding
Amazon Web Services
02.2022 - Current
Rexona Global Digital Lead
Unilever
03.2021 - 01.2022
Rexona Global Brand Manager
Unilever
03.2021 - 01.2022
Rexona Senior Global Core Marketing Brand Manager
Unilever
10.2019 - 03.2021
Rexona Global Marketing Assistant Brand Manager
Unilever
10.2015 - 07.2017
Gatineau Global Innovation Brand Manager
REVLON
05.2013 - 10.2015
Marketing Assistant Biotherm and Neutrogena
L'Oréal and Johnson & Johnson Beauty
01.2012 - 12.2012
Master's Degree - Marketing, Fast-Moving Consumer Goods
ESSCA Business School
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