Manu Hilari Pereira
Liverpool,UNITED KINGDOM
Summary
Highly accomplished and results-driven Business Development Manager with over 7 years of experience in the Fertilizer sector, specialised in driving sales growth, strategic market penetration, and key account management across diverse geographies. Currently enhancing commercial acumen through an MSc in International Business Management at the University of Chester, focusing on global strategy, cross-cultural leadership, and advanced business intelligence. Proven ability to establish and maintain long-term dealer relationships, successfully launch new products, and advise leadership on critical commercial issues. Seeking to leverage international business knowledge and hands-on management expertise in a challenging UK-based role, particularly within Sales Strategy or Account Management.
Overview
7
7
years of professional experience
Work history
BUSINESS DEVELOPMENT MANAGER
M & M AGRO TECH
Kerala, India
11.2018 - 08.2025
- Strategic Planning & Advisory: Developed and presented strategic business plans and performance reports to the Board of Directors, advising on market positioning and initiatives to ensure profitability and growth of investor wealth.
- Market Penetration & Product Launch: Led market research and analysis to identify new opportunities, resulting in the successful development and commercial launch of two key new products that generated significant revenue and expanded the company’s product line.
- Sales and Relationship Management (BDM Focus): Functioned as the primary negotiator for high-value accounts, successfully managing and growing multiple complex dealer relationships across diverse backgrounds to maintain high client satisfaction and secure long-term business contracts.
- Operational Leadership: Oversaw daily operations, business strategies, and staff management, conducting regular meetings to discuss progress, identify areas for improvement, and facilitate rapid decision-making to handle immediate market challenges.
- Client Management & Intelligence: Implemented and managed CRM platforms and strategies to improve customer engagement and retention, and maintained an active database for existing customers and prospective leads to track industrial trends and support data-driven sales strategies.
- Team Development: Collaborated with cross-functional teams (Marketing, Operations, Finance) and facilitated training and development programs for sales and business development teams to enhance collective performance.
JOB TRAINEE
ROYAL ORCHID HOTEL BANGALORE
04.2018 - 10.2018
- Supported kitchen operations and maintained strict compliance with sanitation, hygiene, and health & safety requirements, gaining foundational experience in high-pace operational environments and quality control.
Education
BSC HOSPITALITY & HOTEL ADMINISTRATION -
NATIONAL COUNCIL FOR HOTEL MANAGEMENT AND CATERING TECHNOLOGY BANGALORE
INDIA 06.2013 - 05.2017
International Business management -
University of Chester
Chester, England 10.2025 -
Skills
- Business intelligence expertise
- Critical thinking
- Strategic sales planning
- Industry trend analysis
- Data analysis skills
- Negotiation techniques
- Lead generation and conversion
- CRM platform management
- Salesforce proficiency
- Market research
- Team leadership
- Database administration
- Event coordination
- Relationship management
Timeline
International Business management -
University of Chester
10.2025 -
BUSINESS DEVELOPMENT MANAGER
M & M AGRO TECH
11.2018 - 08.2025
JOB TRAINEE
ROYAL ORCHID HOTEL BANGALORE
04.2018 - 10.2018
BSC HOSPITALITY & HOTEL ADMINISTRATION -
NATIONAL COUNCIL FOR HOTEL MANAGEMENT AND CATERING TECHNOLOGY BANGALORE
06.2013 - 05.2017