Mairi Murdoch
London
Summary
Client Director operating at intersection of brand strategy and commercial performance. I drive revenue through portfolio growth and new business acquisition, delivering scalable impact across tech, FMCG, luxury, and financial and professional services.
Overview
19
19
years of professional experience
Work history
Client Director
Emperor
London, London
2025.09 - Current
- Developed and launched new business strategy for “A Better BT for All of Us”, presenting to and securing CEO sign-off-expanding platform from campaign line into fully integrated internal engagement and external communications programme.
- Transformed five annual reporting and stakeholder communications accounts into fully integrated brand, sustainability and culture partnerships, generating £1.5m+ incremental revenue.
- Led adoption of AI across client services operations, embedding new tools and processes to deliver 20% efficiency gain.
- Elevated commercial capability within client services team, driving cross-sell across brand and employee engagement propositions to unlock additional revenue.
- Led multi-disciplined pitch team to win private equity client with potential to unlock several of their porfolio company brands.
Business Growth Director
The Clearing
London
2023.05 - 2024.09
- Led strategic discovery programme with clients, prospects and industry experts to enhance agency positioning and growth strategy.
- Defined and articulated, alongside consultant, differentiated brand proposition that strengthened market profile.
- Identified referral partnerships, establishing new routes to market.
- Led senior client relationships and pitches, transforming complex opportunities into long-term, valuable partnerships- gaining new biz 70% win rate.
- Led agency marketing strategy and plan, directing content development and activation to strengthen visibility, support new business and maximise impact- with very limited resources.
Client Director
Superunion
London
2022.01 - 2023.03
- Reversed declining revenue and health of Nespresso relationship consistently exceeding targets over last 6 months (driving back 8% of forecast budget, finishing 17% above re- forecast for 2022).
- Unlocked multiple TCCC opportunities through building network of relationships, taking strategic perspective on growth prospects (cross-selling). Projects delivered include SmartWater (pitch won and delivered) and multiple Coca-Cola dispense NPD projects.
- Pitched and delivered brand transformation of EVRI (from Hermes), enhancing brand positioning and market presence.
Account Director
Superunion
London
2019.07 - 2022.01
- Led global Vodafone account and the creation of award winning ClearMobile (2 x D&AD wooden pencils) and Vantage Towers.
- Launched London Symphony Orchestra “Dancing On A Volcano” (D&AD wooden pencil).
- Led complex brand transformation of technology powerhouse, NTT- the 4th largest global merger to take place in 2019, managing and motivating a large multi-skilled project team (chairman, global client partner, strategy directors, creatives and consultants).
Freelance Client Leadership
Superunion
London
2018.11 - 2019.07
- Led Vodafone Devices 2019 campaign development from strategy and creative concept through to global tool kit across- OOH, digital, social and retail.
Client Director
FITCH
London
2016.11 - 2018.05
- Successfully delivered “Do Your Thing” Camel photo shoot in Berlin including pre-shoot planning, model casting, budget management, production, client liaison.
- Built highly confidential business plan for Johnnie Walker brand home in Edinburgh (£150m investment into Scotch tourism in Scotland) working as creative and strategic partner to key stakeholders across Diageo to gain approval within and outside business (government).
Account Director
adam&eve DDB retail (Mesh)
London
2013.11 - 2016.05
- Developed new Wall's ice cream master brand identity as key member of cross-functional global team. As retail expert, effectively translated global master brand to work within retail channels, rolling out to 30 markets worldwide.
- Developed "The Scoops" global toolkit for 30 markets referenced as best-in-class across Unilever.
- Coordinated Sony Mobile Xperia Lounge loyalty program from concept through to execution managing multiple stakeholders across Sony music and Sony pictures.
Junior Account Director
Hey Human
London
2012.11 - 2013.05
- Developed and executed 360 brand plan for Pot Noodle NPD.
- Oversaw multiple projects across Unilever accounts to ensure smooth delivery.
Senior Account Manager
BD Network
London
2010.11 - 2012.11
- Collaboratively built "Corona Island" overarching campaign idea extending drinking occasion and premiumising brand.
- Executed nationwide experiential campaign, facebook app, on trade and off trade sales driving promotions and PR activity.
- Managed multiple London 2012 Olympic campaigns including "On your marks to the Olympic Stadium" twitter campaign.
Assistant Brand Manager
Heinz
London
2010.01 - 2010.11
- Spear-headed consumer research to validate Amoy Soy Sauce “No 1 in UK” consumer message.
- Led multiple dry noodle and stir fry sauce NPD projects ensuring commercial viability, building value chains for board approval.
International Graduate Program
Heineken
Strasbourg, San Francisco, Edinburgh
2006.10 - 2010.10
- Secured permanent position within Heineken’s innovation team, in UK, to support on multiple NPD projects across Heineken portfolio. Devised female beer NPD launch plans gaining board approval.
- Led launch plan for product extension of Newcastle Brown Ale (Newcastle Pale Ale) in US, achieving double digit growth.
- PMO: Assisted in sensitive people and culture project, relocating Kronenbourg marketing team from Strasbourg to Paris.
Education
BSc 2:1 - Management With French
University of St Andrew's
St Andrew's, FranceSkills
- New business
- Strategy
- Financial management
- Client relationship management
- Line Management
- Presentation skills
Interests
Marathon running, skiing, sailing, music, travel, cooking, reading, politics and current affairs.
Timeline
Client Director
Emperor
2025.09 - Current
Business Growth Director
The Clearing
2023.05 - 2024.09
Client Director
Superunion
2022.01 - 2023.03
Account Director
Superunion
2019.07 - 2022.01
Freelance Client Leadership
Superunion
2018.11 - 2019.07
Client Director
FITCH
2016.11 - 2018.05
Account Director
adam&eve DDB retail (Mesh)
2013.11 - 2016.05
Junior Account Director
Hey Human
2012.11 - 2013.05
Senior Account Manager
BD Network
2010.11 - 2012.11
Assistant Brand Manager
Heinz
2010.01 - 2010.11
International Graduate Program
Heineken
2006.10 - 2010.10
BSc 2:1 - Management With French
University of St Andrew's