Magdalena Borowska-Di Lascio
London
Summary
Accomplished professional with expertise in leadership across diverse environments, full funnel sales, and performance marketing. Demonstrates strong consumer orientation and multichannel marketing competence, effectively driving results through strategic budget planning and control. Committed to leveraging skills to achieve impactful business growth and innovation.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work history
Director Client Partner
Sportradar AG
London, UK
2025.01 - 2026.04
- Direct and coach high-performing sales team, fostering culture of accountability to deliver multi-million dollar revenue growth across global accounts.
- Deliver sophisticated, data-driven marketing strategies across Programmatic, Paid Social, and Search channels for global brands.
- Maintain full-funnel accountability from prospecting to final contracting, providing rigorous pipeline forecasting and actionable insights to executive leadership.
- Design and optimize competitive pricing models and go-to-market strategies to maximize profitability and market positioning of digital product suites.
- Act as strategic advisor to senior stakeholders, strengthening key partnerships and collaborating with global product teams to evolve core advertising offerings.
Senior Client Success Partner
Sportradar AG
London, UK
2022.09 - 2024.12
- Led cross-channel digital strategy across Paid Social, Programmatic, and Search for up to 30 clients, optimizing campaign performance and multi-channel synergy.
- Managed complex internal and external stakeholder relationships to ensure consistent delivery against critical performance benchmarks and KPIs.
- Conducted thorough campaign analysis and implemented agile strategy adjustments to drive operational efficiency and exceed client objectives.
Digital Marketing Manager DACH
Kindred Group PLC
London, UK
2020.10 - 2022.07
- Held full P&L responsibility while developing and executing comprehensive digital marketing strategies across DACH region.
- Managed large-scale, multi-channel marketing budgets across Social, App, and Programmatic platforms; consistently surpassed acquisition targets by up to 40% through rigorous campaign optimization and reporting.
- Orchestrated onboarding of strategic media partners to elevate campaign quality and maximize overall Return on Investment.
Marketing Coordinator DACH
Kindred Group PLC
Vienna, Austria
2019.05 - 2020.10
- Initiated and led diverse marketing initiatives, including targeted newsletter series, social media content, and print media campaigns.
- Managed full-scale 360 degree offline brand awareness events and sponsorship activations for major sports clubs and international championships.
- Orchestrated onboarding of strategic media partners to elevate campaign quality and maximize overall Return on Investment (ROI)
VIP Account Manager DACH, PL, SK and EE
Kindred Group PLC
London, UK
2017.09 - 2019.05
- Managed diverse VIP customer base across multiple European markets, focusing on long-term relationship building and retention.
- Budgeted and executed exclusive VIP events and represented brand at global events.
- Developed data-led CRM campaigns designed to retain, upsell, and reactivate high-value customers through personalized offers.
Education
Bachelor of Science - Horticultural Sciences
Humboldt University
Berlin 2012.01 - 2016.01
Skills
- Leadership in diverse environments
- Full Funnel Sales
- Performance Marketing
- B2B and B2C Sales and Marketing Expertise
- Multichannel marketing competence
- Budget planning and control
LANGUAGES
Polish - mother tongue
English - fluent written and spoken
German - fluent written and spoken
Italian - B2 and still learning
Affiliations
- Finance, sustainability, yoga, traveling, music,
Timeline
Director Client Partner
Sportradar AG
2025.01 - 2026.04
Senior Client Success Partner
Sportradar AG
2022.09 - 2024.12
Digital Marketing Manager DACH
Kindred Group PLC
2020.10 - 2022.07
Marketing Coordinator DACH
Kindred Group PLC
2019.05 - 2020.10
VIP Account Manager DACH, PL, SK and EE
Kindred Group PLC
2017.09 - 2019.05
Bachelor of Science - Horticultural Sciences
Humboldt University
2012.01 - 2016.01