MADAN MITTAPELLI
Summary
Results-driven professional with over 5 years of experience across marketing analytics, customer service, business operations, and client relationship management. Experienced in analysing campaign performance, customer behaviour, and business data to support growth and improve decision-making. Skilled in SQL, Tableau, Power BI, Excel, and Google Analytics, with a proven ability to optimise marketing performance, build strong customer relationships, and collaborate with cross-functional teams. MSc Business Analytics graduate from the UK seeking opportunities in Marketing Analytics, Business Analysis, Customer Insights, or Customer Success roles in Mumbai.
Overview
3
3
Languages
6
6
years of professional experience
Work history
Marketing Associate
Expert Buddy
London, UK
2024.03 - 2026.05
- Generated and qualified B2B leads through targeted outreach, increasing the sales pipeline by 50%.
- Cultivated client relationships by identifying needs and delivering tailored customer service.
- Responded to client enquiries and delivered product demonstrations to support the sales process.
- Analysed campaign and CRM data using Excel, resulting in improved conversion rates and optimised lead performance.
- Collaborated with sales and marketing teams to enhance customer experience and drive business growth.
Business Owner (part-time)
Self-Employed
Southend-on-Sea, UK
2024.07 - 2026.04
- Managed end-to-end business operations including staffing, inventory, and financial performance
- Analysed sales trends and customer preferences to optimise product offerings and improve revenue performance
- Monitored daily revenue, costs, and inventory to maintain profitability and operational efficiency
- Led hiring, training, and scheduling of staff to ensure consistent service quality
Marketing Analyst
Iffco Tokio General Insurance Co. Ltd
Mumbai
2020.08 - 2022.12
- Analysed performance of 20+ marketing campaigns using SQL and Tableau, delivering insights to improve ROI
- Increased conversion rates by 20% through targeted audience segmentation and campaign optimisation
- Reduced marketing spend by 30% by identifying underperforming channels and reallocating budget effectively
- Collaborated with 50+ external agencies to define data requirements and establish performance tracking frameworks
- Developed dashboards and reports using Tableau and Power BI to support data-driven decision-making
- Evaluated customer acquisition, retention, and churn metrics to guide marketing strategy
Marketing Intern
Canara Bank
Mumbai, Maharashtra
2019.12 - 2020.05
- Supported digital marketing initiatives by managing website and social media content, improving customer engagement and online visibility
- Analysed campaign performance metrics and customer interactions to provide insights for optimising marketing strategies
Education
MSc in Business Analytics - Marketing
University of Essex
UK 1 2023 - 3 2024
Bachelor of Management Studies (BMS) - Marketing
K.P.B. Hinduja College of Commerce
India 1 2017 - 5 2020
Skills
- Analytics & Tools: SQL Tableau Power BI Excel Data Visualisation Google analytics
- Marketing Analytics: Campaign Analysis Conversion Rate Optimisation (CRO) Customer Segmentation ROI Analysis Funnel Optimisation Lead Generation
- Business & Strategy: Stakeholder Management Business Planning Performance Tracking Process Improvement
- Soft Skills: Communication Problem Solving Collaboration Decision Making
AWARDS
Marketing Analyst of the Year – Recognised for delivering impactful data-driven insights and improving campaign performance
Languages
English
Marathi
Hindi
Timeline
Business Owner (part-time)
Self-Employed
2024.07 - 2026.04
Marketing Associate
Expert Buddy
2024.03 - 2026.05
Marketing Analyst
Iffco Tokio General Insurance Co. Ltd
2020.08 - 2022.12
Marketing Intern
Canara Bank
2019.12 - 2020.05
MSc in Business Analytics - Marketing
University of Essex
1 2023 - 3 2024
Bachelor of Management Studies (BMS) - Marketing
K.P.B. Hinduja College of Commerce
1 2017 - 5 2020