MADAN MITTAPELLI
Worli,India
Summary
Experienced in leveraging advanced analytics tools such as SQL, Tableau, Power BI, and Excel to drive data visualisation and marketing analytics. Proficient in campaign analysis, conversion rate optimisation (CRO), customer segmentation, ROI analysis, funnel optimisation, and lead generation. Adept at stakeholder management, business planning, performance tracking, and process improvement. Strong communication, problem-solving, collaboration, and decision-making skills enhance the ability to deliver strategic insights and optimise business processes. Career goals include furthering expertise in data-driven marketing strategies to support organisational growth.
Overview
6
6
years of professional experience
Work history
Marketing Associate
Expert Buddy
London, UK
2024.03 - 2026.05
- Generated and qualified B2B leads through targeted outreach and campaigns, increasing the sales pipeline by 50%
- Analysed campaign and lead data using CRM tools and Excel to improve conversion rates and optimise funnel performance
- Delivered tailored product demonstrations to corporate clients, strengthening engagement and supporting sales growth
- Collaborated with sales and marketing teams to refine lead generation strategies and improve customer acquisition
- Supported retention initiatives by identifying customer behaviour trends and engagement patterns
Business Owner (part-time)
Self-Employed
Southend-on-Sea, UK
2024.07 - 2026.04
- Managed end-to-end business operations including staffing, inventory, and financial performance
- Analysed sales trends and customer preferences to optimise product offerings and improve revenue performance
- Monitored daily revenue, costs, and inventory to maintain profitability and operational efficiency
- Led hiring, training, and scheduling of staff to ensure consistent service quality
Marketing Analyst
Iffco Tokio General Insurance Co. Ltd
Mumbai
2020.08 - 2022.12
- Analysed performance of 20+ marketing campaigns using SQL and Tableau, delivering insights to improve ROI
- Increased conversion rates by 20% through targeted audience segmentation and campaign optimisation
- Reduced marketing spend by 30% by identifying underperforming channels and reallocating budget effectively
- Collaborated with 50+ external agencies to define data requirements and establish performance tracking frameworks
- Developed dashboards and reports using Tableau and Power BI to support data-driven decision-making
- Evaluated customer acquisition, retention, and churn metrics to guide marketing strategy
Marketing Intern
Canara Bank
Mumbai, Maharashtra
2019.12 - 2020.05
- Supported digital marketing initiatives by managing website and social media content, improving customer engagement and online visibility
- Analysed campaign performance metrics and customer interactions to provide insights for optimising marketing strategies
Education
Bachelor of Management Studies (BMS) - Marketing
Mumbai University
India 01/2017 - 05/2020
MSc in Business Analytics - Marketing
University of Essex
UK 01/2023 - 03/2024
Skills
- Analytics & Tools: SQL Tableau Power BI Excel Data Visualisation Google analytics
- Marketing Analytics: Campaign Analysis Conversion Rate Optimisation (CRO) Customer Segmentation ROI Analysis Funnel Optimisation Lead Generation
- Business & Strategy: Stakeholder Management Business Planning Performance Tracking Process Improvement
- Soft Skills: Communication Problem Solving Collaboration Decision Making
AWARDS
Marketing Analyst of the Year – Recognised for delivering impactful data-driven insights and improving campaign performance
Languages
English
Fluent
Hindi
Fluent
Marathi
Advanced
Telugu
Fluent
Timeline
Business Owner (part-time)
Self-Employed
2024.07 - 2026.04
Marketing Associate
Expert Buddy
2024.03 - 2026.05
Marketing Analyst
Iffco Tokio General Insurance Co. Ltd
2020.08 - 2022.12
Marketing Intern
Canara Bank
2019.12 - 2020.05
Bachelor of Management Studies (BMS) - Marketing
Mumbai University
01/2017 - 05/2020
MSc in Business Analytics - Marketing
University of Essex
01/2023 - 03/2024