Summary
Overview
Work history
Education
Skills
REFERENCES
INTERESTS
Accomplishments
Timeline
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LUKE TYLER

West Bromwich,West Midlands

Summary

Accomplished professional with extensive expertise in store and multi-site management, driving sales performance, and achieving key performance indicators. Proven ability to lead and develop teams of up to 30 staff, ensuring exceptional customer experiences through effective recruitment, training, and workforce management. Skilled in visual merchandising, product placement, stock control, and loss prevention strategies to optimise operational efficiency. Adept at delivering results in fast-paced retail environments by leveraging strong knowledge of fashion trends and product insights. Committed to fostering growth through innovative leadership and strategic planning.

Overview

2026
2026
years of professional experience

Work history

Menswear Product Team Leader / Operations Team Leader

River Island
West Bromwich
2023.04 - 2026.01
  • Lead menswear product placement, visual merchandising, and floor layout
  • Delivered 8% year-on-year sales growth (up from 1% previous year)
  • Managed RFID stock accuracy at 99%, exceeding company benchmarks
  • Drove customer engagement targets (App sign-ups & e-receipts) to 50%+ weekly
  • Used performance reports to optimise best sellers and underperforming areas
  • Covered and supported multiple stores (Walsall, Fort Dunlop, Coventry)
  • Managed rotas, payroll, banking, store opening/closing, and deployments

Store Manager / Cover Manager / Supervisor.

Deichmann Shoes
Multiple Locations
2017.01 - 2022.01
  • Progressed from part-time Supervisor to Store Manager of flagship Birmingham store.
  • Managed high footfall, ensuring consistent KPI -Shoe care was always above 5% mark target was 4.25% performance across sales and SMG.
  • Led recruitment, induction, training, and performance management initiatives.
  • Produced rotas aligned with budgets, reducing payroll expenditures.
  • Supported new store openings and refits while managing multi-site coverage.
  • Resolved customer complaints effectively, safeguarding store image and consumer relationships.
  • Streamlined operations to maximise efficiency and minimise waste.

Team Manager Home

Primark
West Bromwich, Sandwell
2022.12 - 2023.04
  • Maintained up-to-date knowledge of industry trends, enabling informed decision-making processes.
  • Supervising floor to maintain quality standards and organising staff in zones and achieving high service levels
  • Ensured adherence to company policies, resulting in fewer discrepancies and conflicts.
  • Selecting relevant products to adhere to key trends and bestsellers
  • Visual merchandising adhering to company guidelines and enhancing sales

Back of House Lead

Nike
West Bromwich / Perry Barr
  • Directed back-of-house operations, audits, replenishment, and Visual merchandising.
  • Supported store management by overseeing rotas, banking, and floor leadership.
  • Assisted multiple stores and undertook extended shifts during peak periods.
  • Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
  • Carried out day-to-day duties accurately and efficiently.
  • Oversaw daily operations to achieve high productivity levels.

Store Manager

Bank Fashion / JD Sports
Coventry
  • Assumed full control of Mega Store following unexpected management exit.
  • Achieved Mystery Shopper score improvement from 52% to 100% on two occasions.
  • Led team of 30 employees, enhancing operational efficiency.
  • Managed payroll, rotas, security, visual merchandising, KPIs, and health and safety protocols.

Assistant Manager

Kurt Geiger
Solihull
  • Operated in high-end, trend-driven fashion environment
  • Managed deliveries, customer orders, VM, and store operations
  • Ran store independently during management absence
  • Commission-based selling with strong target performance

Store Manager / Assistant Manager / Supervisor

Brantano Footwear
Multiple Locations
  • Career progression from temporary staff to Store Manager
  • Improved conversion from 7% to 16%
  • Reduced shrink through staff training and stock control processes
  • Delivered strong audit and stock accuracy results
  • Supported new store openings as Men's Team Leader
  • Trained and developed teams to high operational standards

Education

HND - Fashion & Textiles (Level 5)

Dudley College
Dudley

BTEC National Diploma - Art & Design

Dudley College of Technology
Dudley

Multiple GCSEs - Maths, English & Art

Langley High School
Sandwell

Retail & Management Qualifications - Retail Management

Brantano shoes Oldbury
Oldbury, Sandwell

Skills

  • Store & Multi-Site Management
  • Sales, Conversion & KPI Delivery
  • Team Leadership (up to 30 staff)
  • Visual Merchandising & Product Placement
  • Stock Control, RFID & Audits
  • Loss Prevention & Shrink Reduction
  • Payroll, Rotas & Workforce Management
  • Recruitment, Training & Development
  • Customer Experience & Mystery Shopping
  • Fashion Trends & Product Knowledge

REFERENCES

Available on request

INTERESTS

Fitness, football, fashion trends, visual design, music (drums), drawing, and creative design.

Accomplishments

  • Promoted to Assistant Manager within 3 years and Store Manager within 4 years
  • Apprentice of the Year Award
  • Delivered multiple 100% Mystery Shopper scores
  • Increased store conversion from 7% to 16%
  • Reduced weekly theft from £213 to £69
  • Improved stock accuracy to 92.31%
  • Led one of Bank Fashion's five “Mega Stores”
  • Achieved 8% YoY growth in Menswear at River Island
  • Successfully managed flagship, high-footfall UK stores

Timeline

Menswear Product Team Leader / Operations Team Leader

River Island
2023.04 - 2026.01

Team Manager Home

Primark
2022.12 - 2023.04

Store Manager / Cover Manager / Supervisor.

Deichmann Shoes
2017.01 - 2022.01

Store Manager / Assistant Manager / Supervisor

Brantano Footwear

Back of House Lead

Nike

Store Manager

Bank Fashion / JD Sports

Assistant Manager

Kurt Geiger

HND - Fashion & Textiles (Level 5)

Dudley College

BTEC National Diploma - Art & Design

Dudley College of Technology

Multiple GCSEs - Maths, English & Art

Langley High School

Retail & Management Qualifications - Retail Management

Brantano shoes Oldbury
LUKE TYLER