LUKE BASS
Berkshire
Summary
Results-driven professional with specialization in football development, sports administration, and community engagement. Expertise in CRM database management and marketing strategies that boost brand visibility and increase sales. Skilled in event coordination and performance analysis, promoting team leadership to achieve organizational objectives. Strong problem-solving and communication abilities enable effective collaboration with ensuring project success and innovation.
Offering strong communication and interpersonal skills. Knowledgeable about engaging customers and driving product awareness. Ready to use and develop customer service, presentation, and organisational skills.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Football Development Officer
Football Fitness Academy
, West Berkshire
2026.01 - 2026.08
- Supported day-to-day operations and academy administration using efficient working processes.
- Maintained and updated academy CRM database for accurate player records.
- Coordinated communications with players, parents, and staff via communication channels.
- Processed invoicing and payments while keeping financial records organised.
- Kept safeguarding insurance and coaching qualification records compliant and current.
- Researched and built a database of local clubs, schools, and leisure centres.
- Organised and promoted football trials, coaching sessions, and masterclasses.
- Built relationships with grassroots clubs, schools, and community partners.
- Responded to customer enquiries and supported lead management follow-ups.
- Contributed to marketing outreach, cold calling, and trial conversion tracking.
Marketing Associate
Viluxe
2022.01 - 2026.06
- Designed and delivered video-led marketing campaigns to raise brand visibility daily.
- Used data and analytical reports to strengthen performance through iterative improvements.
- Developed and managed a client database to streamline outreach communications smoothly.
- Built and maintained client relationships to support retention and business growth.
- Contributed new marketing ideas to improve the overall campaign strategy.
Coach
Football Fitness Academy
2022.01 - 2026.06
- Deliver specialist Strength & Conditioning sessions focused on improving players’ speed, agility, strength, and endurance to enhance overall match performance.
- Design and lead tailored training programmes for both private and small-group sessions, ensuring safe, structured, and progressive development.
- Mentor young athletes to unlock their full potential, supporting progression into professional academies and building confidence, discipline, and resilience.
- Collaborate with fellow FA-qualified coaches to integrate fitness monitoring, recovery methods, and holistic player support in line with the Academy’s Centre of Excellence standards.
- Provide clear performance feedback to players and parents, maintaining trust and strong communication throughout the development process.
Work Experience
Envisage Dental
2022.06 - 2022.06
- Supported accountancy team with data entry reconciliation and financial analysis tasks.
- Reconciled account records and maintained accuracy for improved reporting processes.
- Provided first-hand insight into finance and administration importance in business operations.
Education
A-Level - Business, Physical Education, Accounting
Farnbrough Six Form College
2021.09 - 2023.06
BSc - Sport Management
Bournemouth University
2023.09 - 2027.06
Skills
- Football development and coaching
- Sports administration
- CRM and database management
- Community engagement
- Stakeholder management
- Marketing and brand promotion
- Sales and lead generation
- Event coordination
- Performance analysis
- Leadership and teamwork
- Communication skills
- Organizational skills
- Problem solving
- Adaptability and initiative
- Microsoft Office proficiency
Certification
Level 1 FA Football Coach (2022)
The Football Association The BT Playmaker (2021)
Safeguarding Children Course (2022)
Introduction to First Aid in Football (2022)
Introduction to Coaching Football (2022)
Languages
English
Proficient (C2)
References
References available upon request.
Timeline
Football Development Officer
Football Fitness Academy
2026.01 - 2026.08
BSc - Sport Management
Bournemouth University
2023.09 - 2027.06
Work Experience
Envisage Dental
2022.06 - 2022.06
Marketing Associate
Viluxe
2022.01 - 2026.06
Coach
Football Fitness Academy
2022.01 - 2026.06
A-Level - Business, Physical Education, Accounting
Farnbrough Six Form College
2021.09 - 2023.06