LUIS JAVIER HERRERA GARCIA
Klatovy,Zapadni Cechy
Summary
Dynamic professional specializing in sales persuasion and influential communication, enhancing brand awareness in luxury and duty-free sectors. Skilled in data analysis to develop innovative advertising sales strategies that drive revenue growth. Committed to advancing brand promotion initiatives while ensuring exceptional customer satisfaction standards.
Enthusiastic Brand Ambassador with helpful, can-do attitude offers experience in customer-facing roles. Adapts sales approaches to suit customer personalities and requirements to achieve targets. Positive and productive under pressure to maintain brand image and reputation.
Ambitious individual committed to delivering top-quality customer care seeks Brand Ambassador opportunity. Confident communicator building quick rapport for responsive service. Takes direction well and learns quickly to meet required standards.
Overview
25
25
years of professional experience
Work history
Bacardi Group Brand Ambasador
Bacardi Limited
Gatwick, surrey
2023.03 - Current
- Boost customer engagement by running interactive campaigns and gathering feedback. Increased brand awareness for better market penetration through energetic and passionate promotion. Explain product and service benefits clearly using strong communication.
- Train junior brand ambassadors to improve day-to-day team performance.
- Worked closely with marketing teams to understand and uphold the unique selling proposition of each product and service promoted effectively.
- Gave out samples and promotional items during events for increased customer interaction. Provided product knowledge to customers with enthusiasm and accuracy.
- Accumulated useful feedback from consumers, allowing for improved products and services.
- Ensured proper visual merchandising standards were met in stores for enhanced product visibility.
- Attended promotional events representing the brand, enhancing company reputation.
- Maintained an upbeat attitude whilst promoting the brand, creating a positive impression on potential customers.
- Acted as a role model to provide professional, positive brand representation.
- Built positive customer relationships, using interpersonal skills and natural charisma to engage in conversation.
- Reviewed sales reports to decipher areas for improved sales strategy.
Shop Assistant and Delivery Driver
Waitrose and John Lewis Partners
Cobham, Surrey
2020.09 - 2023.02
- Ensured customer satisfaction by providing attentive service and handling complaints professionally.
- Managed stock levels on shop floor for continuous product availability.
- Collaborated effectively with team members during busy periods.
- Built rapport with frequent shoppers to foster loyal customer base.
- Handled cash register efficiently, ensuring accurate transactions.
- Communicated effectively with suppliers on delivery schedules, ensuring timely replenishments.
- Directed customers towards fitting rooms when needed for convenient try-on experience.
- Handled queries regarding products, providing detailed information as necessary.
- Conducted price checks at request of customers for clear communication on cost.
- Maintained clean, appealing shop environment for comfortable shopping experience.
- Greeted every customer warmly, promoting friendly atmosphere.
- Assisted in inventory counts, maintaining accurate records.
- Assisted customers in finding desired items to enhance their shopping experience.
- Coordinated closely with management on shop floor layouts and visual merchandising.
- Completed restocking swiftly post delivery arrival to ensure immediate product availability.
- Organised stock and checkout area proactively between serving customers to maintain orderly shop floor.
- Shelved and merchandised new products in visually appealing, organised displays to engage customers.
- Guided customers to locate products or alternative items.
Brand Ambassador
Remy Cointreau, Beam Suntory Group
Gatwick, UK
2016.03 - 2020.08
- Serve passengers and customers with product guidance across travel retail services.
- Track daily sales targets against passenger numbers and promotions plans.
- Train staff, passengers, and customers on liqueur, cocktails, spirits, and wine.
- Deliver tastings for single malt whiskies and related tasting skills.
- Train liquor brands across UK airports, including Gatwick Airport retail operations.
- Win Service Star of the Week, Employee of the Month, and Employee of 2019.
- Maintained an upbeat attitude whilst promoting the brand, creating a positive impression on potential customers.
- Conducted product demonstrations, resulting in heightened consumer interest.
- Executed various marketing initiatives as per corporate direction; led to consistent branding across different platforms.
- Attended promotional events representing the brand, enhancing company reputation.
Delivery Driver
Amazon UK
London, UK
2016.01 - 2016.03
- Assisted in warehouse organisation to streamline daily packing workflows.
- Planned and navigated routes efficiently to expand route coverage.
- Communicated with dispatch team to maintain on-time delivery schedules.
- Provided excellent customer service, enhancing company reputation.
Driver
Europcar
London, City of London
2015.09 - 2015.12
- Driver for Europcar Rent a car
- Rent a car
- Navigated through heavy traffic whilst maintaining composure.
Sales promoter
Self-employed
Heathrow Airport, London
2014.04 - 2015.08
- Assist management with daily sales targets and client relationship service delivery.
- Greet all passengers and represent Bacardi, Diageo, Tequila, Patron, White & Mackay.
- Serve samples, test products, and explain product knowledge during promotions.
Sales and Service Specialist
World Duty Free
Heathrow
2007.05 - 2014.04
- Stock products across world whisky terminals and manage day-to-day service.
- Handle all tobacco and cigar sales at the main shop.
- Complete sales-area training across all sale departments and processes.
- Hit sales targets, increasing performance by 3% up to 5%.
- Process cash handling, conduct annual stock takes, and maintain records.
- Specialise in tobacco and Cuba cigars, alongside port wine and champagne.
Catering Assistant
Lynden Hill Clinic
Reading, Reading
2006.12 - 2007.05
- Assist catering service operations, supporting setup, service, and cleanup duties effectively.
Bar Manager
Smart and Simple Hotel
Tunbridge Wells
2005.08 - 2006.12
- Manage bar operations, oversee shift readiness, inventory levels, and service standards.
Assistant Manager
The Palmer Arms
Dorney, Windsor and Maidenhead
2004.11 - 2005.08
- Lead shift coordination, guiding staff, resolving issues, maintaining workflow consistency.
Bar & Restaurant Assistant
Sir Christopher Wren Hotel Spa
Windsor, Windsor and Maidenhead
2002.01 - 2004.11
- Improved guest experience through attentive bar support and reliable restaurant service.
Catering and Banqueting Assistant
The Monkey Island Hotel
Bray, Windsor and Maidenhead
2001.08 - 2002.01
- Support catering and banqueting service, coordinating set-up, service, and breakdown tasks.
Education
A-Levels - Literature, Greek/Latin/French language, History, Cristian Religion, Mathematics
Seminario Diocesano de Tenerife
La Laguna, Tenerife, Spain 09/1990 - 06/1993
Certificate of Higher Education - Marketing
Gatwick Airport
LondonSkills
- Multitasking efficiency
- Influential communication
- Microsoft office suite proficiency
- Sales persuasion techniques
- Customer relationship management systems
- Brand awareness promotion
- Brand integrity upholding
- Competitor analysis
- Data analysis
- Duty-free sales
- Advertising sales
- Luxury brand sales
- Sales promotion
Affiliations
- Photography, hiking, football, sports activity, music,
References
References available upon request.
LEISURE INTERESTS
Hiking, Photography, Cars industry and racing, Outdoor Sport’s activities, Music,
LANGUAGES
Spanish - Fluent
Fluent
English - Fluent
Fluent
Portuguese - Fluent
Intermediate
Italian - Fair reading and understanding
Elementary
French - Fair reading and understanding
Elementary
Timeline
Bacardi Group Brand Ambasador
Bacardi Limited
2023.03 - Current
Shop Assistant and Delivery Driver
Waitrose and John Lewis Partners
2020.09 - 2023.02
Brand Ambassador
Remy Cointreau, Beam Suntory Group
2016.03 - 2020.08
Delivery Driver
Amazon UK
2016.01 - 2016.03
Driver
Europcar
2015.09 - 2015.12
Sales promoter
Self-employed
2014.04 - 2015.08
Sales and Service Specialist
World Duty Free
2007.05 - 2014.04
Catering Assistant
Lynden Hill Clinic
2006.12 - 2007.05
Bar Manager
Smart and Simple Hotel
2005.08 - 2006.12
Assistant Manager
The Palmer Arms
2004.11 - 2005.08
Bar & Restaurant Assistant
Sir Christopher Wren Hotel Spa
2002.01 - 2004.11
Catering and Banqueting Assistant
The Monkey Island Hotel
2001.08 - 2002.01
A-Levels - Literature, Greek/Latin/French language, History, Cristian Religion, Mathematics
Seminario Diocesano de Tenerife
09/1990 - 06/1993
Certificate of Higher Education - Marketing
Gatwick Airport