Lucy Beaton-Brown

Successfully launched HelloFranses, establishing the Celebrity and Influencer team from W as a specialised entity.

• Managed multiple influencer partnerships from initial client briefing to content execution and reporting.
• Collaborated with cross-functional teams to ensure smooth project execution.
• Supported senior team members and external individuals, with general tasks such as global travel, appointment bookings and expenses management.

• Executed influencer marketing campaigns, boosting brand awareness within target demographics.
• Developed social media strategies to elevate overall brand image.
• Established long-term partnerships by addressing and meeting client needs.

• Supported administrative team members with daily tasks in order to maintain smooth workflow; while creating innovative social media posts and schedules to drive engagement.

• Provided administrative support during high-pressure periods, aiding overall productivity.