Lola Delesalle
London
Summary
Hard-working and organised Creative Strategist with experience in fast-paced agencies, seeking a position that will challenge me and further strengthen my skill set. Proficient in translating abstract concepts into compelling campaigns, ensuring projects meet both creative and strategic goals.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
Work history
Creative strategist
Vidsy
London
2025.12 - Current
- Designed tailored Paid Content strategies for clients like Pepsico, L'Oréal, P&G and more.
- Transformed raw data into actionable insights by conducting comprehensive analysis.
- Managed cross-functional teams, ensured smooth project execution.
- Boosted brand awareness with well-crafted storytelling and compelling narratives.
- Developed creative strategy for brand positioning by engaging in extensive market research.
- Designed compelling visual concepts to amplify brand messaging.
- Led brainstorming sessions to generate fresh ideas for campaign development.
- Optimised content strategy across all platforms for maximum reach and impact.
- Participated in pitches and proposals, showcasing creative vision to potential clients.
Junior Creative Strategist
Socially Powerful
London
2023.11 - 2025.12
- Structured, led and pitched winning creatives for world-class clients such as Sony, L'Oréal, Amazon, Primark, Pernod Ricard and more
- Led the development of tailored social media strategy playbooks for John Frieda, playing a key role in persuading senior stakeholders to invest in TikTok as a strategic marketing channel
- Managed John Frieda's content calendar and community management since January 2025
- Created a fresh content strategy to modernise John Frieda's brand perception and authentically connect with Gen Z on TikTok through a culturally relevant and relatable tone of voice
- Built John Frieda's community on TikTok through daily proactive commenting to make the brand unmissable
- Attended overseas shoots to capture engaging BTS footage to create compelling social-first cut downs, ensuring consistent brand look & feel
- Researched key competitive and consumer trends that helped achieve clients’ campaign objectives
- Facilitated collaborative brainstorming sessions, generating innovative creative concepts that aligned with client objectives.
- Ideated trend-led and social-native creative, impactful campaigns for proposals with a social-first focus.
- Pioneered new approaches to framing and presenting ideas, increasing engagement and buy-in from stakeholders.
Account Executive
Socially Powerful
London
2022.06 - 2023.11
- Delivered a high level of service to clients to build and extend relationships for future business opportunities
- Managed Starling Bank's TikTok channel and grew their following from 1K to over 50K over a 12-month period.
- Produced weekly content aligned with Starling's tone of voice and strategic objectives to engage target audience
- Created engaging copy for Starling's TikTok posts to resonate with the target audience - Proactively engaged with other accounts and responded to customer inquiries on a daily basis
- Delivered weekly trend reports to inform brand strategy and maintain relevance in key social conversations
- Developed monthly performance reports to assess Starling's impact and highlight areas for strategic enhancement
- Selected, on-boarded and briefed influencers for various clients and campaigns.
- Maintained daily communication with influencers and clients, effortlessly switching between English and French to ensure seamless and effective collaborations
Marketing and Advertising Intern
History of Advertising Trust
London
2020.09 - 2020.12
- Analysed customer data and identified key trends and insights that informed marketing strategy and decision-making
- Partnered with marketing and sales teams to develop content marketing and cross-promotional initiatives
- Coordinated with graphic designers, copywriters, and other stakeholders to produce impactful ad campaigns
- Executed live brief to enhance brand awareness among Gen Z students for History of Advertising Trust
Education
Bachelor's - Media and Communications
University of West London
London 2019.09 - 2022.06
Skills
- Content Creation
- Copywriting
- Creative Ideation
- SEO
- Paid Media
- Trend forecasting
Hobbies and Interests
- Photography
- Cinema
- Travel
- Fashion
- Art
Timeline
Creative strategist
Vidsy
2025.12 - Current
Junior Creative Strategist
Socially Powerful
2023.11 - 2025.12
Account Executive
Socially Powerful
2022.06 - 2023.11
Marketing and Advertising Intern
History of Advertising Trust
2020.09 - 2020.12
Bachelor's - Media and Communications
University of West London
2019.09 - 2022.06