
Creative Strategist specialising in brand positioning, cultural strategy, and narrative development. I work at the intersection of fashion, marketing, and culture, shaping brand identity and relevance through storytelling and content creation. Co-Founder, author, and host of Decode Sessions, a podcast exploring contemporary creative industries and cultural perspectives.
Creative Strategist at Decode Collectif, specialising in brand positioning, brand relaunch, and content creation. I develop cultural strategies and narrative frameworks that define brand identity, strengthen market relevance, and translate creative vision into impactful, contemporary formats.
Co-Founder of Decode Sessions, a podcast at the intersection of fashion, marketing, and culture. I am author and host alongside Anna Anderson, curating and leading conversations with creatives and industry professionals.
Assisted in PR and communication activities, created editorial content aligned with brand identity, managed media and influencer relations, and contributed to creative storytelling strategies. Supported the organisation and promotion of brand events.
Developed and implemented a comprehensive media monitoring and evaluation system to measure the success of PR initiatives
Client Management & Negotiation: Proven ability to establish and maintain strong client relationships, manage expectations, and negotiate favourable terms.
Strategic Planning & Digital Marketing: Expertise in developing and executing tailored marketing strategies across digital channels to achieve client goals.
Data Analysis & Reporting: Skilled in analysing campaign performance data, preparing comprehensive reports, and offering actionable insights for optimisation.
Project Management: Ability to handle multiple projects simultaneously, delivering on time and within budget.
Interviews & Research: Conducting interviews and in-depth research to produce accurate, insight-driven editorial content.
Editorial Writing & SEO: Writing and optimising articles for digital platforms, integrating SEO strategy and keyword research.
Editing & Quality Control: Editing, proofreading, and fact-checking content to ensure clarity, consistency, and alignment with editorial standards.
Content & Editorial Support: Assisting with content planning and maintaining alignment with publication tone, voice, and deadlines.
Content Creation: Producing engaging visual and written content, including photography, video, and social media, highlighting heritage, architecture, and cultural identity.
Narrative Development: Crafting compelling storytelling to communicate brand history, values, and unique positioning.
Campaign & Event Promotion: Supporting the promotion of events and initiatives through targeted content and audience-focused communication.
Brand Voice & Consistency: Maintaining a clear and consistent brand voice across platforms, ensuring authenticity and audience engagement.