Summary
Overview
Work history
Education
Skills
Accomplishments
Affiliations
References
Timeline
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Lisa Brown

Egham,Surrey

Summary

A retail design specialist with over 19 years experience of developing and implementing brand focused retail strategies and concepts for many global brands.

Delivering projects from concept creation to implementation. Skilled in building client relationships in new and existing markets and driving result focused commercially successful retail design within extremely competitive markets.

Passionate about design and user experiences in the creation of commercial retail environments.

Throughout my career I have learnt instinctively how a Creative Design agency and its clients operate. Developing through the many roles in the one organisation has enabled me to deliver and communicate with passion, full in depth personal understanding, and and develop a range of skills that have executed global concepts for the business and its clients. I understand what goes into making a design agency tick and the personal relationships required with both clients and team members to truly deliver excellence.

Overview

19
19
years of professional experience

Work history

Managing Director

Wanda Creative
Putney , London
2019.08 - 2025.09

Managing Director with overall responsibility for the day-to-day running of the London based design agency. Main roles include:

  • Client liaison – main point of contact between the client and the team. Building personal long lasting relationships to solidify new clients and drive repeat work.
  • Project Management – Leading the team delivering a huge range of retail projects from point of sale units through to large-scale airport projects.
  • Business Strategy – assessing markets and opportunities for the business to achieve the goals and objectives for growth.
  • Business Development – finding and developing new business opportunities alongside continuing to nurture existing client relationships.
  • New Business - Producing, presenting and negotiating competitive project bids and financial proposals.
  • Business Financial Controller - Managing the companies day to day finances. Completing P&L reports for issue to the larger group head office. Good understanding of business turnover requirements and how to adapt to ever changing external financial impacts.

Key Highlight: Qatar Duty Free

Direct relationship with CRHO Tab Musleh over the last 7 years formed through trust, understanding and a deep knowledge for the complex inter-relationships of the their business trinity.

  • Working with Tab and the QDF directors team to develop the retail strategy for Qatar Duty free at HIA. Leading retail masterplanning project workshops, guiding QDF on the retail strategy and reviewing the retail mix.
  • Managing brand relationships and brand project delivery on behalf of QDF, working closely with some of the leading global fashion and cosmetic brands.
  • Delivering 15 concepts simultaneously for the opening of the HIA orchard extension in 2022. All complete on time for the 2022 FIFA world cup.
  • Providing creative and global insights to drive the retail direction. Identifying opportunities and creating new retail concepts to fulfil them. All forming part of supporting Hamad International Airport being named world best airport 2021/2022/2023/2024 and worlds beat airport retailer 2024/2025

Associate Design Director- Creative Director

Wanda Creative
Putney, London
2012.01 - 2019.08

Leading the design team and working closely with the founding partners to steer to business.

  • Mentored and coached creative teams and fostered a creative environment that encouraged growth amongst team members.
  • Collaborated with clients to understand their vision and integrated feedback into design processes.
  • Led creative teams in the execution of a wide range of projects.
  • Participated in pitches and proposals, presenting creative vision to clients.
  • Applied design thinking methodologies to solve complex problems and enhance project outcomes.

Key Highlight: Harrods

From 2006 - 2019 Developed a 13 year strong working relationship with both Harrods Knightsbridge and Harrods International with the creation of multiple concepts within this leading department store and its Airport estate.

  • Delivering their full UK airports estate and competitively winning the design bids to create the designs for their redevelopments 3 times, improving profitability each time.
  • Key relationships with Director of Harrods International and head of Harrods UK Markets with regular presentations to Harrods Executive board.
  • Named as Harrods design architects and responsible for managing all creative and technical design aspects. Managing airport landlord relationships as Harrods representative.
  • Managing and overseeing all brand fit outs within the Harrods International estate, negotiating and developing relationships on behalf of Harrods with each brand, ensuring retail sqm space was maximised both commercially and creatively whilst maintaining the delicate balance of brand exposure and positioning within the overall master brand of Harrods.

Junior - Middleweight - Senior Designer

Wanda Creative
Putney, London
2006.06 - 2012.01

Joining in 2006 and quickly growing up through the business. Promoted through various roles from Junior to Mid-weight and Senior designer before moving into an Associate Design Director position.

  • Learning the trade and establishing base skills.
  • Grew lasting relationships with clients, contractors and suppliers.
  • Mastered various design tools both creatively and in technical detail.

Key Highlights: World Duty Free

Initialising a 16 year working relationship with World Duty Free. producing multiple global concept and bid tenders for their airport business a partnership that has grown into a well established relationship with the CEO of World Duty Free and the heads of their international team.

Education

Bachelor of Arts - Interior Design

Surrey institute of art and Design.
Farnham, Surrey
09/2003 - 05/2006

Bachelor of Arts - Interior Design

Surrey institute of art and Design.
Farnham, Surrey
09/2003 - 05/2006

A-Levels - Art & Design, Psychology.

Esher Collage
Esher, Surrey
09/2001 - 07/2003

Skills

  • Over 19 years of delivering successful retail concepts
  • Extensive knowledge of project process for delivering new retail environments from concept to implementation
  • Relationship management with strong personal face to face skills with Clients, Airport/local authorities, Suppliers and Construction partners
  • Excellent problem solver with many years of running successful projects
  • 19 years of creative and technical delivery - Very strong detail design understanding, transforming concept creation into reality
  • Skilled in understanding client needs and negotiating project scopes and fees
  • Airport and travel retail expertise Proven understanding and delivery of airport retail masterplanning and retail based consumer experiences

Accomplishments

  • Growing the business to its best turnover year during the Covid -19 pandemic
  • Expanded the business into International markets strategically focusing on the Middle Eastern and European sector.
  • Frontier award finalist 2024 for InShade sunglasses concept on behalf of PAC Beirut Duty Free at Beirut Airport.
  • Frontier Award finalist 2025 for Last Call F&B Hybrid concept for Qatar Duty Free at Hamad International Airport
  • Aiding the founding directors with the sale of the business in 2019. Forming part of their exit strategy and maintaining my shareholding to ensure a swift handover with strong consistent leadership of the business, forming strong partnerships with the new Germany based major partner.
  • Nurturing a 13 year working relationship with Harrods International and establishing a strong presence in the Middle East with a thriving 7 year partnership with QDF

Affiliations

  • Family - Raising a kind hearted STEM enthusiast Son and a spirited energetic Daughter.
  • Exercising - Addicted to Spin and body pump classes. Ran the London and Niagara falls Marathons before the age of 30 and now aspiring to be strong enough to complete a Hyrox challenge. I believe exercise is good for the mind and body and find going for a run the perfect way to clear the mind or resolve a challenge.
  • Pod casts - love to listen to interesting interviews on train commutes. Big fan of DOCA and Parenting Hell.

References

References available upon request.

Timeline

Managing Director

Wanda Creative
2019.08 - 2025.09

Associate Design Director- Creative Director

Wanda Creative
2012.01 - 2019.08

Junior - Middleweight - Senior Designer

Wanda Creative
2006.06 - 2012.01

Bachelor of Arts - Interior Design

Surrey institute of art and Design.
09/2003 - 05/2006

Bachelor of Arts - Interior Design

Surrey institute of art and Design.
09/2003 - 05/2006

A-Levels - Art & Design, Psychology.

Esher Collage
09/2001 - 07/2003
Lisa Brown