Linda Brown
Glasgow
Summary
Strategic and purpose-driven programme manager with recent experience delivering impactful youth, education, and community-focused initiatives. Proven success in leading multi-site teams, overseeing complex projects from concept to completion, and managing budgets to drive measurable outcomes. Skilled in stakeholder engagement, team development, and strategic planning, with a strong track record across both charitable and regulated environments. Highly organised, collaborative, and motivated by work that delivers lasting social impact.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
Work history
Project Coordinator
Energy Action Scotland
Glasgow, City of Glasgow
02.2025 - Current
- Led the redesign and restructuring of quarterly and annual project reporting, strengthening clarity, impact measurement, and Board-level oversight.
- Designed and implemented enhanced data capture and analysis systems across two major externally funded programmes (including projects funded by SGN and National Energy Action), improving KPI tracking and evidencing measurable outcomes.
- Developed and introduced a comprehensive internal RACI framework and progress tracker for the 2025/2026 organisational work plan, adopted across the team and informing CEO and Board reporting.
- Successfully transformed and strengthened an Energy Redress funding application, securing £220,000 in grant funding; project now in live delivery phase.
- Oversee performance monitoring and produce detailed progress and end-of-project reports for funders, demonstrating impact and compliance with funding requirements.
- Facilitate communication and information flow between local authorities, statutory bodies, utility companies and third-sector partners to support coordinated delivery.
- Support operational and financial monitoring to help ensure projects are delivered within budget and agreed timescales.
- Maintain structured documentation including contracts, service agreements, training records, and CRM/project databases to support governance and compliance.
Owner
Mrs Brown's Baby Club
Glasgow
08.2024 - 01.2025
- Designed and delivered engaging, developmentally appropriate sessions for babies and toddlers aged 1 month to 3 years.
- Organised and led weekly baby and toddler classes, including mixed-age and non-walker-specific sessions, fostering early childhood development and parent-child bonding.
- Managed class logistics including venue booking, setup/pack-down, registration, and health and safety compliance.
- Developed and maintained strong relationships with parents and carers, creating a supportive and inclusive community.
- Curated themed content and seasonal activities to keep sessions fresh, stimulating and educational.
- Promoted classes through digital marketing efforts including social media, email campaigns, and community outreach.
- Liaised with local partners such as Parkhead Housing Association to deliver funded sessions and broaden access.
- Handled all business operations including budgeting, invoicing, bookings, and customer service.
- Explored and piloted new offerings including evening classes, birthday party packages, and multi-age sessions.
- Actively sought permanent venue opportunities to grow the brand, increase efficiency, and enhance the customer experience.
Youth Development & Programme Manager
Tollcross YMCA
Glasgow
05.2022 - 03.2024
- Led the strategic planning, monitoring, evaluation, and reporting of all services to evidence impact to funders and stakeholders while identifying service delivery gaps.
- Developed and implemented a robust funding strategy; identified and secured funding streams; authored successful funding applications aligned with strategic goals.
- Managed a multidisciplinary team of 4 staff, 4 volunteers, and 2 student placements, including recruitment, safeguarding checks, mentoring, supervision, and workload delegation.
- Delivered direct services, including weekly Teenies (baby) classes and a Community Café, funded by the National Lottery Community Fund, cooking for up to 60 young people at bi-weekly drop-ins.
- Provided targeted support to vulnerable and disadvantaged groups through signposting and partnership working.
- Designed and managed youth work programmes (e.g. Holiday Food Programme funded by Glasgow City Council), including full budget oversight.
- Maintained quality assurance and compliance with child protection and safeguarding procedures.
- Built and maintained strong relationships with local authorities and external partners within a community development context.
- Represented Tollcross YMCA at local, regional, and national forums, including YMCA Scotland Executive Committee, contributing to strategic policy and movement-wide initiatives.
- Served as primary contact for external venue users and oversaw daily operations to ensure smooth delivery and collaboration.
- Created and maintained the Tollcross YMCA website (WordPress CMS), including a new registration system; designed and implemented branding for the 150th anniversary.
- Led digital marketing across all channels, including social media planning, content creation, newsletters, and paid advertising campaigns, ensuring consistent brand identity.
Digital Manager/ Preschool Programme Coordinator
Tollcross YMCA
Glasgow
08.2018 - 05.2022
- Social media activity planning for all the youth sessions at the YMCA, including BAU but specifically around seasonal campaigns e.g
- Our Food Programme in conjunction with Glasgow City Council
- Creation & management of the new Tollcross YMCA website as it exists now
- Creation and implementation of new registration system via WordPress site
- Creation of current logo & tagline incorporating Tollcross YMCA's 150th anniversary which is used across our communications (letterhead/email signature/ banner stands) as well as on staff t-shirts, hoodies and name tags
- Ensure that our clubs ‘look and feel’ remains consistent across our digital platforms i.e
- The font style used on our website, the colour of our logo and our tone of voice
- Management of any paid social activity employed to increase the reach of our Facebook page
- Create & develop the toddler sessions which are held weekly, on a Monday & Friday morning
- Manage 2 staff members, plan the sessions including seasonal activities when required
- Manage the toddler budget forecast, expenditure and reporting, both to the YMCA and external bodies e.g
- CORRA Foundation and Glasgow City Council
- Creation & distribution of weekly register for both classes and responsible for the promotion of the sessions on the Tollcross YMCA Facebook page
- Fully registered with Disclosure Scotland & PVG
- Enthusiastic and proactive in the creation, implementation and evaluation of additional programmes/events to help maintain and increase service users, funds and reputation in the local community
- Examples of this are our Santa’s Grotto which was successfully hosted over the past 3 years and the ‘Community Café’ which ran for a 6-week trial period and learnings from this are currently being used to repurpose the project from a café to a drop in coffee morning
Social Media Manager
SSE Plc.
Glasgow
02.2014 - 12.2017
- Supporting the delivery of the Digital Engagement strategy
- Responsible for the management of 5 regional Facebook profiles and 5 regional Twitter accounts
- Creating effective social media campaigns that supported key business targets and marketing objectives
- Developing, managing, and delivering the BAU social media calendar
- Collaborating with internal teams (predominantly customer service, vulnerability and corporate teams) to ensure continuous improvement of new and existing marketing content and creative
- Engaging with and managing relationships with external agencies (OMD, Adam&Eve, Synergy, Material, Equator) to support campaigns including briefing, campaign optimisation and reporting as well as budget management
- Communicating project timelines and processes to the wider marketing department and 3rd party agencies
- Moderating all social content in line with the SSE digital policy
- Assigning digital engagement KPIs to social media campaigns, measuring results, evaluating & monitoring activity impact and assessing results and acting on the information
- Report social campaign performance to stakeholders and senior management
- Planning and coordinating outreach activities to relevant influencers with 3rd party agencies
- Monitoring SSE and competitor market activity (SocialBakers, Conversocial) and sharing monthly overview with the wider marketing team
- Working closely with in-house team and external agencies to align overall brand strategy with planned campaigns
- Building strong relationships with senior stakeholders throughout the wider marketing team, understanding their requirements and delivering or exceeding their expectations
- Managing in-house social media requests (Corporate)
- Booking and reconciling paid social activities on financial systems (Harmony), being responsible for budget allocation and approval across paid social
- Collaboratively generating new ideas for each team to incorporate into their plans (display, affiliate, PPC, YouTube, email)
- Contributing to overall digital marketing campaigns (display, affiliate, PPC, YouTube, email)
- Identifying opportunities for process development within the team Understanding current trends & technologies and providing recommendations to the wider team where applicable
- Identifying and pursuing new social media opportunities (Facebook Canvas, paid social targeting, trialling Instagram, Twitter Whitelisting etc.)
- Key Campaigns: SSE top tier sponsorship of Glasgow’s Commonwealth Games (2014), SSE’s first ever ATL campaign featuring Maya and subsequent ATL campaigns including the award winning ‘The Pier’ (2014, 2015, 2016), SSE Live Awards – The SSE Hydro and The SSE Arena, Wembley (2014, 2015, 2016), SSE Presents… Andy Murray Live at The SSE Hydro (2016, 2017), SSE Presents… The Who at The SSE Arena, Wembley (2015, 2016), SSE Scottish Music Awards in aid of Nordoff Robbins Scotland (2015, 2016, 2017), Dads & Daughters – supporting SSE sponsorship of The Women’s FA Cup (2015, 2016, 2017), SSE Women’s Cup Final (2015, 2016, 2017), SSE Scottish Women’s Cup (2016, 2017), SSE’s sponsorship of ITV’s Weather coverage (2016, 2017)
Digital Client Services Account Manager
Peach Digital
Glasgow
06.2013 - 02.2014
- As a Client Services account manager, I was responsible for working in partnership with Peach Digital’s clients to project manage their digital campaign(s) from start to finish, particularly clients within the beauty and cinema verticals
- From strategy through to implementation, I worked alongside our teams of connected specialists - all experts in their respective fields - to enable our clients to maximise the opportunities created by the ever-changing digital world
- Management of the P&L and budgets for the client campaigns I was responsible for
- The monitoring/interpreting of information to ensure KPIs were being met and exceeded
- The production of analysis reports for clients
- Agreeing key deliverables with the client at the outset of each campaign, devising the project plan and ensuring appropriate resource is in place to deliver the required activity at every stage
- Worked closely with Peach Digital's development, design and build teams to ensure delivery against project objectives
- Consistent identification of opportunities that would enable the clients brand
Junior Digital Search Manager/Executive
LBi/Bigmouth Media
Edinburgh
09.2011 - 05.2013
- SEO Research & Development: Keyword Research, Technical and Accessibility Audit, Market Segmentation, On Page Optimisation, Opportunity Identification and Monitoring Rankings
- Website Promotion: Campaign Planning, Paid Directories, Paid Posts, Online PR, Competitor Analysis, and Reputation Management
- Link Building: Backlink Analysis, Article Syndication, Link Acquisition and Widget planning
- Reporting & analysis: Monthly SEO reports via Google Analytics and Omniture, Provision of recommendations via data analysed
- Client Relations: Weekly calls with clients, Daily emails, Industry updates as and when required, Raising awareness of additional LBi services, Problem solving
HR/Social Media Intern
Skyscanner
Edinburgh
06.2011 - 09.2011
- Revamped the Skyscanner careers page
- Aligned the site with the Skyscanner cultural values
- Researched and recommended appropriate social media channels
- Explored appropriate content to engage the passive audience
- Constructed a manageable Talent Pool and filling it with relevant candidates
- Achieved and maintained high visibility across the company via meetings with our CEO, ops development etc
- This role was instrumental in making Skyscanner a desired place of employment specifically among those in the tech industry
Education
BA (Hons) - Communication, Advertising and Public Relations
Edinburgh Napier University
Edinburgh 09.2009 - 05.2011
HND - Advertising & PR
Glasgow Central College of Commerce
Glasgow 09.2007 - 05.2009
Skills
Project & Programme Delivery
- Project coordination and delivery across multi-partner programmes
- Performance monitoring, KPI tracking and reporting
- Risk identification and mitigation planning
- Programme planning, objectives setting and progress tracking
Funding, Governance & Compliance
- Grant application support and bid development
- Budget monitoring and funding compliance
- Regulatory and contractual documentation management
- Board and funder reporting support
Systems, Data & Digital Tools
- Advanced Excel for tracking, analysis and reporting
- CRM and project database management
- Data capture design and performance analysis
- Microsoft 365, SharePoint and collaborative tools
Stakeholder & Communication Strengths
- Cross-sector stakeholder coordination
- Clear written reporting for senior audiences
- Relationship building with delivery partners
- Strong interpersonal and communication skills
Additional Strengths
- Digital marketing and social media strategy
- Website creation and content management
Custom
The IDM Professional Certificate in social media, Cert SocM
References
References available upon request.
Timeline
Project Coordinator
Energy Action Scotland
02.2025 - Current
Owner
Mrs Brown's Baby Club
08.2024 - 01.2025
Youth Development & Programme Manager
Tollcross YMCA
05.2022 - 03.2024
Digital Manager/ Preschool Programme Coordinator
Tollcross YMCA
08.2018 - 05.2022
Social Media Manager
SSE Plc.
02.2014 - 12.2017
Digital Client Services Account Manager
Peach Digital
06.2013 - 02.2014
Junior Digital Search Manager/Executive
LBi/Bigmouth Media
09.2011 - 05.2013
HR/Social Media Intern
Skyscanner
06.2011 - 09.2011
BA (Hons) - Communication, Advertising and Public Relations
Edinburgh Napier University
09.2009 - 05.2011
HND - Advertising & PR
Glasgow Central College of Commerce
09.2007 - 05.2009