Lewis Pacelli

- Lead Producer and Editor for one of Team Whistle's main clients in the Premier League.

- Manage a team of 3 editors and a graphic designer to produce content for Premier League's YouTube channel and other social platforms.

- Develop schedules for pre and post production

- Creating concepts from pitch through to delivery

- Client facing in regular meetings and building decks for future content

- Thorough research of analytics and SEO to understand how various strands perform on socials and creating reports

- Editing, writing scripts, recording voiceovers and signing off content from my team

- Have also worked with the DAZN team on a variety of boxing productions for social

- Was a producer and talent manager for a project with YouTube on the ground at the 2022 World Cup in Qatar

Have worked in a freelance capacity for a variety of clients such as -

Copywriter -

- Travel writer for DestGuides and bestplacestay websites

- Golf betting tips and articles for Sun Sport and Sun Bets

- Copywriter for Staffordshire University, writing satirical monthly articles for prospective students and parents as part of the University's push for future sign ups. Printed in the yearly University magazine delivered nationwide

Producer/Editor -

- Producer Editor for social content for the likes of PGA Tour, DP World Tour, Wimbledon tennis, Future PLC, World Rugby, TaylorMade and World Athletics

Lead Editor -

- Worked as a lead offline editor for a project with FootAsylum on a YouTube series called 'LockedIn'

- Assistant Producer/Editor creating highlights packages for social on The Paralympics in 2020

• Assisting on corporate projects and helping to create a more streamlined way of storing content on a company wide server
• Taking drives from shoots worldwide and uploading footage to servers

• Lead editor with clients of Livewire, including The FA, The ECB, Amazon, Formula One, Team GB, Wimbledon Tennis, LTA, The Jockey Club, Ascot and Gunness Six Nations
• Filmed, produced and edited content for a variety of clients and on site at big events such as Cheltenham, Grand National, Queens, Wimbledon, Formula 1 events and Six Nations.

• Leading creative and managing small team of 4 with content for a project with the PGA Tour
• This included researching through the PGA Tour archives and organising all the footage onto servers
• Creating videos to promote 4 tournaments on the PGA Tour's YouTube and social channels
• Brainstorming, storyboarding, producing, researching the archive, scripting, scheduling and editing the content
• Developing and nurturing a new team to produce the content.
• Editing the weekly Sunday League football show with Youtube influencers called ‘Park Life' for the Slash Football social channel, logging over 30 hours of footage and editing a 10-14 minute episode
• Co-producing and leading a branded content campaign with Football Manager who sponsored the team for a month
• Creating graphics and animations as seen in the game to entice a new audience to buy the 2018 edition
• Creating short form viral content for social channels
• Occasional shooting, producing and editing work with Brave Bisons social channels including Canvas and Mutha
• Lead Editor, co-producer and researcher on new campaign with Courtyard Marriott Hotels
• Researching and scheduling shoots for the 5-part series, assisting the Lead Producer on various ad-hoc duties in pre-production before taking over in post – logging all the rushes and editing both online and offline alongside the director and client to completion.

• Filming, editing and producing content for various clients through Sunset & Vine i.e
• TieBreakTens Tennis, ECB Cricket but mainly with Aston Villa FC and their digital platforms
• Co-ordinating and organising shoots in the UK and abroad.

• Managing a growing team that built an audience from 50,000 Facebook likes to 2.2 million in under 4 months, averaging 150,000 views per video, up from 15,000 whilst helping to grow the newly formed Sun Bets to 120,000 from 0
• Managing weekend output and staff for Dream Team social channels
• Goal was to increase views by 10% Friday to Monday
• Across the agreed time period we were averaging 25% increase
• Scripting satirical football sketches – request approval, film, produce and edit them
• Both for branded content and in-house social campaigns
• I.e
• Doritos hero content for YouTube and Facebook – 700k+ organic views, 12,00 shares
• Presenting Facebook Lives and various social media threads as one of the football experts
• Producing, shooting and editing branded content for marketing, social and in-house, i.e
• Cheltenham Festival
• Developing and implementing marketing and social campaigns for branded content using video as the strategy
• Assistant producing the Dream Team podcast and editing the social cutdowns.

• Producing, filming and editing content for Golfing World's digital platforms
• Cataloguing and archiving footage from years of golf to a digital server having all been on tape before
• Pre-Production - brainstorming, evaluating, researching and scripting
• Production – travelling solo or with a colleague to professional, amateur and business tournaments including Sweden, Portugal, Switzerland and across the UK
• Filming likes of player profiles, course reviews and tournament overviews
• Post-Production – Compiling rushes and logging them into the library
• Editing each feature and sending them to the relevant shows head producer
• Scripting voice over and sending to v/o artist.

• Casual night shifts, editing quickfire news social content for the Sun+ Online, mobile and tablet
• Reacting to breaking news and important footage before editing and posting online.

• Attending and covering Press Conferences at Stoke City, Port Vale and County Council meetings
• Writing local news articles for the website
• Presenting, filming and editing news packages for the StaffsLive website.

• Organising all the shoots and in-studio productions and uploading to a company server
• Creating timelines for the editors and producing the various shows.

• Editorial assistant for preview/review shows during 2012 Euros
• Editing content on breaking news throughout the tournament
• Producer for general football, golf, athletics and boxing programmes
• Researching and co-ordinating with the producer to create shows, invite guests and design studio sets.