Leon Thomas
London
Summary
Dynamic leader with extensive experience at Entain, driving strategic planning and revenue growth. Proven track record in enhancing brand positioning and market expansion through innovative strategies. Skilled in P&L management and cross-functional team leadership, achieving significant operational success and customer engagement in competitive environments.
Overview
25
25
years of professional experience
Work History
Vice President of International
Hard Rock Digital
London
06.2025 - Current
- Directed operations, marketing, and strategy for Hard Rock Digital’s non-US RMG business.
- Collaborated with Executive team on multi-billion dollar strategy across key non-US markets across Europe, Canada, LATAM, and Africa.
Managing Director - Canada/CEO of Sports Interaction
Entain
Toronto
01.2021 - 04.2024
- Managed P&L for Entain Canadian brands, including Sports Interaction, overseeing operations, marketing, and strategy.
- Led cross-functional teams to drive revenue growth and enhance customer experience.
- Implemented innovative strategies to increase market share, profitability and drive brand awareness.
Group Strategy Director/Corporate Development and M&A
Entain
01.2021 - 04.2022
- Developed strategic plans aligning with corporate goals and market trends.
- Advised senior management on strategic decisions relating to mergers and acquisitions.
Commercial Director
Microgaming
01.2020 - 01.2021
- Led business development and market growth strategy functions at Microgaming, with P&L responsibility for third-party content aggregation.
- Implemented innovative strategies to drive revenue growth and market expansion.
Managing Director - Bingo
Microgaming
04.2019 - 03.2020
- Successfully developed key partnerships and negotiated deals to enhance the company's market position.
Chief Commercial Officer
Instant Win Gaming
London
11.2016 - 05.2019
- Developed and executed commercial strategy for leading instant win supplier in lottery and online gaming.
- Led business development efforts to secure key partnerships and drive revenue growth.
- Spearheaded marketing initiatives to increase brand awareness and market share.
Chief Operating Officer - Mecca Digital (Interim)
The Rank Group plc
02.2016 - 10.2016
- P&L responsibility for meccabingo.com
Vice President and General Manager
Caesars Interactive Entertainment Inc.
Las Vegas
11.2014 - 11.2015
- P and L responsibility for CIE real money brands.
Managing Director
tombola
04.2011 - 10.2014
- Led profit and loss responsibilities for marketing, operations, payments, product, risk, regulatory affairs, and finance at tombola.
- Established market-leading operations in Italy, Spain, and Gibraltar, achieving significant growth and expansion.
- Successfully set up an in-house digital marketing function, enhancing brand visibility and customer engagement.
Director of Regulatory Compliance
bwin
04.2006 - 04.2011
- Oversaw Regulatory Compliance, responsible gambling, and AML at PartyGaming, driving adherence to industry regulations.
- Led Risk Operations and Payments Optimization teams, ensuring operational efficiency and risk mitigation strategies.
- Implemented innovative strategies at bwin, Gibraltar, resulting in improved compliance processes and enhanced customer protection.
Legal Manager
Insinger de Beaufort Asset Management N.V.
London
04.2004 - 04.2006
Investment Trust Secretariat
ABERDEEN ASSET MANAGEMENT, INC.
London
04.2002 - 04.2004
Trainee
KPMG UK
St Albans
01.2001 - 04.2002
Education
Masters Diploma - Strategy and Innovation, Business
Saïd Business School, University of Oxford
Oxford01.2014
Executive, Advanced Management Program - 183
Harvard Business School
Cambridge01.2012
LLB (Hons) - Law
City University (GB)
LondonSkills
- Strategic planning
- Brand positioning
- Business growth initiatives
- Cross-functional team management
- Marketing strategies
- P&L management
- Revenue growth management
- Market expansion
Websites
Timeline
Vice President of International
Hard Rock Digital
06.2025 - Current
Managing Director - Canada/CEO of Sports Interaction
Entain
01.2021 - 04.2024
Group Strategy Director/Corporate Development and M&A
Entain
01.2021 - 04.2022
Commercial Director
Microgaming
01.2020 - 01.2021
Managing Director - Bingo
Microgaming
04.2019 - 03.2020
Chief Commercial Officer
Instant Win Gaming
11.2016 - 05.2019
Chief Operating Officer - Mecca Digital (Interim)
The Rank Group plc
02.2016 - 10.2016
Vice President and General Manager
Caesars Interactive Entertainment Inc.
11.2014 - 11.2015
Managing Director
tombola
04.2011 - 10.2014
Director of Regulatory Compliance
bwin
04.2006 - 04.2011
Legal Manager
Insinger de Beaufort Asset Management N.V.
04.2004 - 04.2006
Investment Trust Secretariat
ABERDEEN ASSET MANAGEMENT, INC.
04.2002 - 04.2004
Trainee
KPMG UK
01.2001 - 04.2002
Masters Diploma - Strategy and Innovation, Business
Saïd Business School, University of Oxford
Executive, Advanced Management Program - 183
Harvard Business School
LLB (Hons) - Law
City University (GB)
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