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Commercially minded Client and Project Leader with proven success managing £2m+ digital portfolios across web builds, brand strategy and performance marketing. Adept at senior stakeholder alignment, risk management and commercial margin optimisation to drive account growth and operational efficiency.
Work history
Client Lead
1 Month- Own an annualised retainer portfolio of £1m+, providing senior client leadership across digital marketing accounts and ensuring investment remains aligned to business objectives, commercial priorities and performance
- Lead the development of new briefs across SEO, paid media, experience and creative teams , translating client challenges and opportunities into clear strategies, priorities and delivery plans
- Act as a senior strategic partner to clients, challenging proposals, identifying risks and opportunities, and using performance insight to ensure activity remains focused on business outcomes
- Lead cross-functional teams across multiple disciplines and channels, setting priorities, removing blockers and aligning resource to maintain delivery across competing client requirements
- Own account budgets, resource and commercial performance, proactively managing scope, margin and over-servicing risks while identifying opportunities for account growth
- Build and maintain trusted senior client relationships, acting as the primary point of contact and ensuring communication, delivery and expectations remain aligned across stakeholders
- Contribute to wider agency growth through thought leadership, events, content and new business activity, sharing digital marketing expertise and supporting the development of new opportunities
Senior Project Manager
2 Years 4 Months- Owned a £2m+ digital marketing portfolio across 100+ B2B clients, overseeing delivery, commercial performance and client relationships
- Project lead on 10 complex website builds, 20+ brand strategy and identity projects and multiple multi-channel creative campaigns, coordinating teams across strategy, creative, development and marketing
- Led senior stakeholders including Marketing Directors, CEOs and private equity investors, building trusted relationships and keeping projects aligned to business objectives
- Chaired client meetings and led regular feedback sessions, contributing to an average client satisfaction score of 9.5
- Owned project scope, budgets and timelines, proactively identifying risks and resolving issues to protect delivery, client relationships and project profitability
- Owned financial performance and client growth across key accounts, reporting performance and opportunities to the C-suite
- Oversaw continuous process improvement, including a review of the business-wide scoping and estimating process which reduced the time taken to scope, sell and start delivering work by 20%
- Led by example across Hallam teams, promoting strong collaboration and communication to maintain consistent client and project delivery
Project Manager
1 Year 10 Months- Managed a portfolio of B2B digital marketing projects across websites, branding and creative campaigns, coordinating teams from briefing through to delivery
- Delivered website refreshes and creative projects, managing briefs, timelines, dependencies, approvals and competing priorities across design, development and strategy teams
- Built strong relationships with client stakeholders, including Marketing Directors, CEOs and private equity investors, acting as a key point of contact throughout delivery
- Managed project scope, budgets and timelines, identifying risks early and working with teams to resolve issues before they affected delivery
- Coordinated internal and freelance resource, balancing competing project requirements and supporting account growth through identification of additional client needs
Account Manager
3 Years 10 Months- Managed packaging production for the Scotland region across 100+ stores, coordinating multiple SKUs from initial brief through to final print
- Oversaw artwork and prepress workflows, working between creative teams, client marketing, suppliers and printers to ensure accurate, production-ready files
- Managed critical paths, budgets and supplier requirements across multiple packaging projects, resolving issues and keeping ranges on schedule
- Ensured packaging met brand guidelines, legal requirements and print specifications, maintaining consistency and quality across the estate
Instore Marketing Lead
1 Year 6 Months- Led national in-store marketing campaigns for Boots Hearingcare, including Over 60s events and Big Hearing Check campaign across the Boots estate
- Managed campaigns end to end, covering scoping, budgets, creative development, production, suppliers and nationwide rollout
- Worked with senior stakeholders across marketing, retail, commercial, operations and clinical teams to deliver activity focused on customer engagement, awareness and appointments
- Used customer insight and campaign performance to improve future activity, strengthen the in-store customer journey and support wider commercial objectives
Education
Bachelor of Arts - LLB Law
Skills
Client testimonial
"Lee has been an absolute joy to work with on a key strategic project I've been heading up. From day one, his ability to keep a project on track and deal with a lot of stakeholders was clear, and this paired with his friendly, collaborative approach has made the project that much easier (and enjoyable!) to deliver." - Devika Jina-Crowther at Ecology Group
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"We absolutely loved working with Lee Fletcher on two of our website projects. He was professional, thorough, and had an amazing ability to keep everyone focused on creating truly fantastic websites. Both projects had their challenges, but Lee handled everything with calm confidence, great communication, and a determination to get the best possible result. He made the process smooth, organized, and even enjoyable, which is not always easy. I would jump at the chance to work with Lee again. He is an incredible project manager and a joy to collaborate with!" - Alex Jerome at tvONE
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"I’ve had the pleasure of working with Lee Fletcher in developing new websites, and can confidently say that his quality insights and project-management acumen are outstanding. Lee has a keen ability to identify critical details and proactively find practical solutions, always keeping the team focused and moving forward. His clear communication and unwavering commitment help align objectives, drive progress and deliver results — a great new site and improved digital performance." - Jon Burke