Fiona Knight
Summary
As an experienced Business Director, I combine a clear strategic view of the client issues with creative vision. This has helped to attract and retain high profile clients.
I consider myself a dynamic professional with expertise in organisational skills, communication, and project management. Proficient in Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook. Demonstrates strong capabilities in business development strategies, client account management, strategic planning, and customer relationship building. Committed to leveraging these competencies to drive success and foster long-term client relationships.
Overview
18
18
years of professional experience
10
10
years of post-secondary education
Work history
Client Lead
Talon OOH
London
11.2023 - Current
- Cultivated strong relationships with key clients and high spenders in OOH to enhance business opportunities
- Facilitated effective communication between clients and internal teams ensuring smooth operations.
- Cultivated a positive work environment between client, agency and Talon. Coordinating teams, resulting in successful project completions
Business director
Talon Outdoor
London
02.2017 - 11.2023
- Fostered client and agency relationships to secure business growth across independent and OMC agencies
- Budgeting and Forecasting to reach given goals and targets.
- Working across leading OOH spenders.
- Part of pitch teams to secure new wins for the agency and direct appointments.
- Led strategic planning sessions, achieving stronger focus on core objectives.
- Led teams, providing motivation and clarity to guarantee timely task completion and business goals were met.
- Pinpointed growth opportunities to enhance revenue.
- Coordinated cross-departmental communication for seamless execution of projects.
Account director
Talon Outdoor
London
07.2014 - 02.2017
- Managed key accounts to maintain strong customer relationships.
- Developed effective marketing strategies for brand exposure.
- Expanded client base with proactive networking and relationship building.
- Led team of account managers to enhance productivity.
- Coordinated cross-departmental collaboration for project success.
Account director
Zenith Optimedia
London
08.2012 - 07.2014
- Managed key accounts to maintain strong customer relationships.
- Developed effective marketing strategies for brand exposure.
- Expanded client base with proactive networking and relationship building.
- Led team of account managers to enhance productivity.
Account Manager
Kinetic Worldwide
07.2009 - 07.2012
- Worked across many of the world’s largest advertisers, including British Airways, Apple, Warner Bros, Heineken and Vodafone on a direct contact.
- Part of the pitch team that won the Superdry account
- Planned & project managed the last ever Harry Potter releases which included media firsts in the Digital OOH
- Implemented superior buying strategy resulting in Warner Bros achieving £1.5m in value in quarter four alone
- Maintained percentage share of outdoor spend despite a overall decline in marketing budgets
- Building successful relationships with clients, media and creative agencies
- Manage and mentor our account executives
Account Executive
Kinetic Worldwide
07.2008 - 06.2009
- Managed creative rotation on Vodafone’s long term poster holding
- Support the Account Manager and Account Director to deliver outdoor media plans to deadline
- Developed strong media owner and agency relationships
- Completed IPA Foundation Exam
Graduate
Kinetic Worldwide
12.2007 - 06.2008
- Delivered detailed reports to key clients on competitor activity
- Built successful relationships with media owners
- Build key understanding of industry tools and systems (Neilson, TGI, TouchPoints, POSTAR)
Education
BSC Honours - Advertising and Psychology
The University of Lincoln
09.2002 - 06.2005
GCSE’s - 10 grades A-C (including English and Maths)
Bushey Meads School and Sixth Form
09.1995 - 06.2002
Skills
- Customer relationship building
- Client relationship management
- Communication skills
- Business development strategies
- Client account management
- Strategic planning
- Organisational skills
- Project management skills
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- Microsoft Outlook
Timeline
Client Lead
Talon OOH
11.2023 - Current
Business director
Talon Outdoor
02.2017 - 11.2023
Account director
Talon Outdoor
07.2014 - 02.2017
Account director
Zenith Optimedia
08.2012 - 07.2014
Account Manager
Kinetic Worldwide
07.2009 - 07.2012
Account Executive
Kinetic Worldwide
07.2008 - 06.2009
Graduate
Kinetic Worldwide
12.2007 - 06.2008
BSC Honours - Advertising and Psychology
The University of Lincoln
09.2002 - 06.2005
GCSE’s - 10 grades A-C (including English and Maths)
Bushey Meads School and Sixth Form
09.1995 - 06.2002
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