Summary
Overview
Work history
Education
Skills
Affiliations
Languages
Accomplishments
Timeline
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Kitty Sun

Kitty Sun

The Great Manchester,Manchester

Summary

Core Strengths: Possesses robust knowledge and practical experience in media studies, with extensive collaboration experience across luxury goods, lifestyle, beauty, and finance verticals, alongside expertise in media relations management and collaborative communication. Capable of executing multiple projects concurrently, demonstrating exceptional organisational coordination and event execution capabilities.

Comprehensive Qualities: Meticulous and conscientious with a strong sense of responsibility; possesses excellent communication and presentation skills alongside a collaborative team spirit. Self-motivated, results-driven, and highly efficient in execution. Demonstrates strong learning agility, planning capabilities, and on-the-spot adaptability, excelling in problem-solving. Maintains a positive and sunny disposition with diverse interests and a resilient mindset.

Overview

3
3
years of professional experience
5
5
years of post-secondary education

Work history

Volunteer Shop Assistant

White Rose
Manchester, United Kingdom
02.2025 - 05.2025
  • Improved product visibility with strategic shelf arrangements.
  • Updated window displays regularly for fresh store appeal.
  • Coordinated closely with management on shop floor layouts and visual merchandising.
  • Ironed and steamed clothes to achieve superior finish quality.
  • Running the shop's Instagram account, responsible for content preparation and clothing photography.

PR Intern

Weber Shandwick
Shanghai, China
03.2024 - 07.2024
  • Responsible for the bilingual (English/Chinese) content and publication of Mastercard's daily monitoring reports, as well as the preparation of monthly reports and media monitoring summaries for brands including Kilian and Frédéric Malle.
  • Mastercard News Centre Content Operations, responsible for translating, drafting and publishing brand press releases and internal materials between Chinese and English.
  • Executed support for three media events (Kilian; Herborist; Estée Lauder Companies), encompassing preliminary content preparation, media and KOL RSVPs, on-site media hospitality, post-event reporting, and monitoring of media coverage.
  • Expand and coordinate resources, independently manage communications with key opinion leaders, and assist in facilitating collaborations with media outlets and bloggers.

Digital Marketing & PR Intern

Gusto Collective
Shanghai, China
11.2022 - 02.2023
  • Responsible for the comprehensive content output in both Chinese and English for the social media platforms of Fortnum & Mason and The Peninsula Boutique in China, including press releases, event planning copy, and brand storytelling.
  • Regularly produce trend analysis reports on the lifestyle-oriented luxury goods sector, integrating global market data, competitor dynamics and social media sentiment to propose brand strategy optimisation recommendations, thereby enhancing the market competitiveness of Fortnum & Mason and Peninsula Boutique.
  • Responsible for producing brand posters for Fortnum & Mason and Tourism Australia, and completing reports including Fortnum & Mason weekly and monthly reports, as well as case study analysis.
  • Content distribution and traffic allocation, Integration of influencer publication data and spreadsheet generation, Cross-departmental feedback of market information.

Programme Operations Centre Intern

Hangzhou Culture Radio and Television Group
Hangzhou, China
06.2022 - 08.2022
  • Responsible for audio recording, content editing, and guest interviews for radio programmes. Managed the TikTok live-streamed street interviews for the radio station's Chinese Valentine's Day event, alongside offline interviews and filming for the ‘I Love Hangzhou · Speak for Love’ campaign, both achieving outstanding results.
  • Responsible for event planning and live hosting at Zhejiang Baolide Group. Successfully delivered three events, participating in venue set-up, event workflow, and promotional rollout for each.
  • Possesses comprehensive experience in managing offline communities and has participated in community event videos as a presenter.

Education

Master of Arts - Digital Technologies, Communication and Education

University of Manchester
Manchester
09.2024 - 12.2025

Bachelor of Arts - Broadcasting

Harbin Normal University
Harbin, China
09.2020 - 06.2024

Skills

  • Proficient in Microsoft Office software; familiar with the operational use of Canvas

Affiliations

  • Rock climbing, swimming, badminton, surfing, cooking

Languages

Chinese (Mandarin)
Native
English
Advanced

Accomplishments

  • Responsible for the daily operational management of the University's Science, Technology Innovation and Entrepreneurship Association, including event planning and execution.
  • Regularly organises lectures, assigns tasks to department members, and leads them in documenting and filming events, as well as producing and publishing content for the university's official social media account.
  • Handles liaison and communication with other departments.


Achievements: Our department members secured a Gold Award at the 13th Challenge Cup China University Student Entrepreneurship Plan Competition in 2022; and a Gold Award at the Provincial Round of the 9th China International ‘Internet Plus’ College Student Innovation and Entrepreneurship Competition in 2023.

Timeline

Volunteer Shop Assistant

White Rose
02.2025 - 05.2025

Master of Arts - Digital Technologies, Communication and Education

University of Manchester
09.2024 - 12.2025

PR Intern

Weber Shandwick
03.2024 - 07.2024

Digital Marketing & PR Intern

Gusto Collective
11.2022 - 02.2023

Programme Operations Centre Intern

Hangzhou Culture Radio and Television Group
06.2022 - 08.2022

Bachelor of Arts - Broadcasting

Harbin Normal University
09.2020 - 06.2024
Kitty Sun