Annalivia Foreman
London
Summary
Dynamic professional with expertise in sales and client business development within the luxury interiors sector. Demonstrates a proven track record in driving revenue growth through strategic acquisition and nurturing of long-term client relationships. Skilled in confident sales presentations, targeted outreach, and effective negotiation, consistently managing active sales pipelines to completion. Collaborates with Top 100 design practices and senior stakeholders, leveraging strong commercial and market awareness to secure business opportunities. Committed to expanding influence in the industry by fostering repeat business and specification-driven sales growth.
Overview
35
35
years of professional experience
1
1
Certification
Work history
Area Sales Manager
Cole and Son
Central London
2025.09 - 2026.03
- Lead sales and client business development across a Central London luxury interiors territory, responsible for new business acquisition and growth of existing accounts.
- Maintain consistent client engagement through targeted outreach and in-person meetings, building new relationships and strengthening established partnerships.
- Work with leading interior designers and architectural practices, including Top 100, increasing specification and repeat revenue across multiple projects.
- Represent the brand two days per week within the Chelsea Harbour showroom, actively supporting sales growth through product presentation, client consultations and opportunity conversion.
- Deliver confident and commercially focused presentations, clearly articulating brand positioning and suitability for client projects.
- Provide structured pipeline management and market feedback to senior leadership.
Sales Manager, Client and Business Development
The Collection by Salvesen Graham
2022.09 - 2025.07
- Responsible for driving trade sales and managing retail sales within The Collection by Salvesen Graham, the product division of a Top 100 interior design studio. The collection comprised fabric, wallpaper, bespoke furniture and rugs.
- Led client and business development across B2B, managing an active pipeline of product specification projects while balancing acquisition with account development.
- Built strong working relationships with established interior designers including Top 100, securing repeat product specification through consistent follow up and trusted partnership.
- Delivered product presentations within showroom and client environments, confidently communicating design integrity and commercial value.
- Represented the brand at industry events, strengthening market visibility and developing new professional relationships.
- Worked alongside US showroom partners to support international sales development.
Client and Business Development Consultant
Element7
2021.12 - 2022.08
- Generated new opportunities through targeted outreach to interior designers.
- Built relationships from cold introductions and converted them into active client accounts through consistent follow up and clear value positioning.
Business Development and Operations Consultant
KLS Interiors
2018.01 - 2022.01
- Increased B2B client base through strategic networking and client development.
- Developed relationships with respected interior designers including Top 100.
- Supported operational systems implementation and internal process development.
Social Media Consultant
Otto Trading
2020.01 - 2021.01
- Advised on social media strategy and brand positioning for an online interiors business.
- Led content direction and platform management to increase engagement and brand visibility.
Property Experience
2011.01 - 2017.01
- Gibson Lane – Property Sales
- Hamptons International – Office Administration (Sales Support)
- ACT – Inventory
- Developed strong understanding of buyer psychology, pricing sensitivity and residential sales progression.
New Business Development
Angel Sound
2009.01 - 2010.01
- Led new business acquisition, securing creative briefs and contracts through relationship-led outreach.
Senior Production Roles and Producer
Advertising Career
1991.01 - 2005.01
- Progressed through senior production roles to Producer level within leading UK agencies including AMV BBDO, Euro RSCG, Leagas Delaney and Bates Dorland.
- Managed high value television and radio campaigns, overseeing financial control, supplier negotiation and client liaison within demanding environments.
- Developed strong commercial judgement, resilience and structured stakeholder management.
Skills
- Sales and client business development across luxury interiors
- Sales generation through both new acquisition and existing accounts
- Building and maintaining long term client relationships to drive sales growth
- Growing revenue and sales through specification and repeat business
- Confident sales presentation of products and commercial value
- Securing sales meetings through targeted outreach and cold introductions
- Managing active sales pipelines and consistent follow up
- Sales negotiation and progression through to completion
- Working with Top 100 design practices and senior stakeholders
- Strong commercial and market awareness
Certification
- Qualified in Person Centred Transformational Coaching
- Level 1 and 2 Certificate in Integrative Counselling
Affiliations
- Podcasts spanning current affairs, design and long-form storytelling exploring real-world events and human behaviour
- An eclectic range of music
- Escaping into well-written contemporary fiction
- Long walks with my Welsh Terrier, usually involving good conversation and a strong coffee.
Timeline
Area Sales Manager
Cole and Son
2025.09 - 2026.03
Sales Manager, Client and Business Development
The Collection by Salvesen Graham
2022.09 - 2025.07
Client and Business Development Consultant
Element7
2021.12 - 2022.08
Social Media Consultant
Otto Trading
2020.01 - 2021.01
Business Development and Operations Consultant
KLS Interiors
2018.01 - 2022.01
Property Experience
2011.01 - 2017.01
New Business Development
Angel Sound
2009.01 - 2010.01
Senior Production Roles and Producer
Advertising Career
1991.01 - 2005.01