Steven Keegan

• Implemented innovative marketing campaigns to increase brand awareness.
• Achieved market growth by developing robust sales strategies.
• Analysed market trends, enabling informed decision-making about strategic direction.
• Developed new territories, expanding company reach and market share.
• Conducted competitive analysis to identify and capitalise on business opportunities.
• Negotiated contracts with key clients to secure valuable business deals.
• Built long-term relationships with customers and generated referrals from existing clients.
• Managed client relationships from early stages of sales process through to post-sales
• Achieved and exceeded sales targets in line with client growth across all products and services.
• Generated new leads and opportunities to maximise revenue.
• Understood customer needs to craft exceptional sales journeys.
• Built focused new client networks, growing business opportunities and increasing revenue possibilities.
• Analysed industry and competitor trends to enhance sales strategy.
• Qualified prospects to determine future sales possibilities and improve conversion efforts.
• Generated sales forecasts to inform resource allocation and project management.
• Unearthed new target markets, prospective clients and key sector decision-makers.

• Identified and closed new business opportunities through strategic networking, enhancing valuable client bases.
• Created new client pipeline to meet monthly targets.
• Oversaw full sales lifecycle from prospecting clients to closing deals.
• Contacted and converted potential customers via telephone, email and in-person enquiries.
• Drew on understanding of key markets to push development of business strategies.
• Consistently exceeded revenue targets through new account penetration and development.
• Prepared monthly sales forecast reports detailing key metrics to examine areas of improvement.
• Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
• Grew engagement, interaction and reputation through multi-platform campaigns for outstanding levels of client satisfaction.

Work with Protective Coatings Division; Key responsibilities are: Growth and accountability for sales and profit Customer point of contact for business have had fairly successful start to this venture within first 3 years with sales being nearly doubled in this time.

• Protective Coatings Division is still fairly new venture for Sanmac Supplies but in real short time it has now become responsible for more than 40% of annual company sales and profit.
• Monitored sales team performance and provided effective training to help reach sales targets.
• Researched and updated all required costings to keep profit on track.
• Work directly with Managing Director on company P&L
• Initiated two key partnerships for company with leading Paint manufacturers which increased company sales by 40%.
• Implemented marketing strategies which resulted in 25% growth in customer base.
• Delivered exceptional level of service to each customer by listening to concerns and answering questions.
• Monitored multiple databases to keep track of all company growth.

• Took on responsibility of managing sales growth and retention for above company within Scotland mainly through selling of Hempel's paint but also companies fire protection, chemicals and consumables.
• Main priority within role is growth of business within industrial paint sector, along with maintaining and developing of key accounts which company already had.
• Within first year in this role, Successfully maintained their customer base and sales allowing it to grow by approximately 15%, along with adding further growth of 45% in new customers and business.
• Handled day-to-day running of all sales leads and enquiries, ensuring high levels response to enhance company progression.

• After being headhunted by Managing Director, I was offered position of Branch Sales Manager within their Aberdeen Branch to excel and expand their business within surrounding Aberdeen area.
• Managed team of 5 staff, which involved servicing and distribution of paint and equipment.
• Started and implemented control over all documentation and office procedures, sales improved within branch of over 25% due to implementing controlled stock movement which is near 95% order fulfillment as opposed to 60% when started.
• Project Management •Systems for Office, Stores & Engineers purchasing •Permits to Work, Method Statements and Risk Assessments •Waste Minimisation/Environmental Systems •Calculate loss of product on weekly basis and seek ways on how to improve on this loss.
• Liaising with SEPA with regards to solvent waste spillages/removal •Utility Management •Managing of Site Facilities •Health & Safety •Management of Accident/incident Reporting, Risk Assessments •Personnel •Interviewing, hiring, disciplinary hearings, investigations, induction's, contracts, redundancies, training and issuing of clothing •Stock Control/Purchasing of Packaging and Materials •Source all packaging and materials for production needs as well as for Sites' needs •Bench marking of stock required on monthly sale reports •Management Control •The smooth running of branch and staff •Budget Control for branch •Sales Management and production of reports, liaising with national sales team •Management and costing's of all engineering work taken on board to maintain profitable turnover •Ensuring outstanding debts to company are recovered within agreed payment terms •Customer Service •Ensuring clients are satisfied with service and product availability •Build strong client relationships with key accounts which has ensured prompt payment of all outstanding debts •Entertaining of prospective and existing clients •Administration •Overseeing of all invoicing/sales and purchase order creation •General reporting of data •Liaising with group's customer procurement departments

• After being headhunted by Fleet Factors I commenced as Service Manager within Glasgow due to company looking to operate paint department within Glasgow Area for first time.
• After 3 months of starting business with no sales and creating profitable business within Glasgow, Took control of management for all Fleet's Scottish distribution of oil and paint.
• Managed staff of 8, including sales staff, drivers and warehouse operatives.
• Project Management •Creating Paint Department within Hard Parts Branch within tight budget •Writing up and control of Risk Assessments •Waste Minimisation •Identify and gather old part units for collection from relevant supplier which would calculate loss of product.
• This was done on daily basis.
• This would highlight ways on improving on any loss.
• Quality Audits •Participation and management of Audits on Stock Rotation and work procedures.
• Working within ISO regulations for sales invoicing •Personnel •Minute taking of disciplinary hearings, induction's, training and issuing of clothing •Managing of Events •Responsibility for Staff Team Building Events •Stock Control/Purchasing of Packaging and Materials •All stock control and purchasing for all Scottish Departments and assisting of other departments for customers and site's needs.
• Management Control •Managed department's KPI's covering areas such as Stock, Sales and costing's •Smooth running of departments and staff •Budget Control for departments •Customer Service •Built strong client relationships ensuring clients are satisfied with service and product availability •Entertaining of prospective and existing clients •Administration •Minute Taking •Client and internal correspondence •Creating of reports

• Started with Spray Shop Supplies as Warehouse Operative, learning basic working of business which in 2002 was taken over by Carlac and then promoted to Supervisor, then became Assistant Branch Manager in 2005 and held this position until leaving in June 2011.
• Had staff of 7 including sales, driver and warehouse operatives.
• Project Management •Responsible for smooth operating of takeover by Carlac of Spray Shop Supplies with regards to working procedures, branch layout and branch operations •Health & Safety •Branch Fire Marshall •First Aid Appointed Person •Management of Accident/incident Reporting and Risk Assessments •Personnel •Training and Induction of staff •Stock Control/Purchasing of Packaging and Materials •Ordering and maintaining of stock levels that were set within branch to set KPI's •Management Control •The smooth running of warehouse and staff •Customer Service •Customer Visits to ensure customer satisfaction and to meet forthcoming needs •Administration •Sales and Purchase Control including chasing and managing of customers debts •Telephone queries/sales from customers •Warehouse Operative Duties •Mixing paints to customer requirements •Solving customer colour problems •Ensuring cleanliness of branch was maintained •Face to Face customer contact over sales counter •Working within good inwards/outwards