Summary
Overview
Work history
Education
Skills
Experience at a glance
Certification
Affiliations
Timeline
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Kerry Turner, Freelance

Summary

A driven and creative freelance Senior Account Director with 17 years' experience across healthcare advertising, medical communications, and branding. Naturally curious and solutions-focused, I enjoy getting stuck into complex challenges and working closely with clients and internal teams to find the best way forward. Known for building strong relationships and fostering collaboration, I help bring out the best in creative and strategic teams to deliver standout work with energy, care and consistency.

Overview

17
17
years of professional experience
3
3
years of post-secondary education
1
1
Certification

Work history

Global Client Lead

Concentric Life, part of Accenture Song
01.2025 - 06.2025
  • Led Concentric Life’s largest global account, driving strategic delivery for Novo Nordisk’s GLP-1 obesity brand, Wegovy, and acting as a trusted advisor to senior clients
  • Managed and mentored a 5-person team, ensuring high performance and alignment with evolving client priorities
  • Shaped and executed global brand strategy, including market leadership positioning and PCP expansion
  • Designed and led strategic workshops to guide brand direction and cross-functional alignment
  • Oversaw global campaign ecosystem, delivering integrated assets (iVAs, digital content, playbooks, congress materials)



Business Director

Conran Design Group
01.2021 - 11.2024
  • Directed the Health & Wellness unit at a leading global branding consultancy within Havas Health, setting strategic direction and driving growth
  • Developed and executed a clear business plan, securing £2M+ in new business through five major client wins
  • Led complex brand transformation programs for global Pharma and OTC clients, delivering multi-channel strategic and creative solutions
  • Built senior client relationships to unlock growth and cross-sell opportunities across the Havas network
  • Collaborated across agencies to drive integrated offerings and build new business pipelines
  • Managed and developed a 5-person team, overseeing financials to ensure profitability and resource optimisation


Group Account Director

VMLY&Rx
01.2017 - 01.2021
  • Global Client Lead for Bayer’s Hemophilia franchise, overseeing launch of a new FVIII therapy and portfolio management of existing assets
  • Built strong, strategic partnerships across global and US client teams, growing agency revenue from £800k to £3M
  • Led co-creation and rollout of a global brand campaign, covering positioning, go-to-market strategy, launch readiness, and multi-channel execution
  • Delivered key initiatives including patient engagement (digital & social), internal launch programs, and PAG communications
  • Directed cross-market collaboration across five WPP agencies to ensure a unified global approach
  • Developed global congress and portfolio strategy, launching a refreshed campaign and positioning
  • Facilitated brand planning workshops and provided ongoing strategic consultancy

Group Account Director

McCann Health
01.2017 - 12.2017

Senior client lead for GSK's Asthma & COPD portfolio.

  • Responsible for the re-launch of one of their flagship brands and lifecycle management of their legacy brands
  • Managed a team of 5 across a £1.5M budget

Account Director

VCCP Health
01.2011 - 12.2016

Senior client lead across a portfolio of pharmaceutical brands, delivering Global, EMEA and UK campaigns for Rx and OTC brands, spanning promotional and health education campaigns.


  • Oversaw a £2.5M global business for Galderma's OTC portfolio, including the launch of Cetaphil in the US and EU
  • Successfully relaunched Besin's men's health product, Testogel, leading to multiple industry awards and expansion into their women's health category
  • Integral to new business pitches, leading and securing a number of new business wins
  • Developed and implemented hiring, onboarding, and training programs while training and mentoring multiple junior team members

Account Manager

Woolley Pau
01.2008 - 12.2011
  • Led the development of several campaigns across a broad range of healthcare brands and indications, cultivating in several industry awards
  • Team led for the UK launch of Humira across several indications, channels and platforms, cultivating strong client relationships, leading to a number of organic growth wins (including the launch of a new, innovative digital service linking HCPs and patients within the AS category)
  • Awarded Account Handler of the year in December 2010 by employees of Gyro and Woolley Pau

Education

Bachelor of Arts - English & Marketing

Oxford Brooks
09.2002 - 05.2005

Skills

  • Client Relationship Management
  • Brand Strategy & Positioning
  • Integrated Campaign leadership and delivery
  • Digital marketing
  • Pitching & New Business Development
  • Congress design, management and delivery
  • Stakeholder Management




Experience at a glance

  • Seasoned advertising and medical comms specialist
  • Expertise spans most therapy areas, as well consumer health & OCT brands
  • Skilled in strategic, creative and tactical project delivery across regional and global clients
  • Launched some of the industry's most well known brands
  • Management of large scale as well as smaller budgets
  • New biz development, pitch leadership and pipeline growth
  • Excellent communicator, trusted advisor and all-round team player

Certification

  • IPA Advanced certificate in Marketing
  • Foundation certificate in branding
  • ABPI and Veeva Promomats proficient
  • Mini MBA (in progress)



Affiliations

  • Music and film A small business owner Photography & interior design

Timeline

Global Client Lead

Concentric Life, part of Accenture Song
01.2025 - 06.2025

Business Director

Conran Design Group
01.2021 - 11.2024

Group Account Director

VMLY&Rx
01.2017 - 01.2021

Group Account Director

McCann Health
01.2017 - 12.2017

Account Director

VCCP Health
01.2011 - 12.2016

Account Manager

Woolley Pau
01.2008 - 12.2011

Bachelor of Arts - English & Marketing

Oxford Brooks
09.2002 - 05.2005
Kerry Turner, Freelance