Kerry Turner, Freelance

• Led Concentric Life’s largest global account, driving strategic delivery for Novo Nordisk’s GLP-1 obesity brand, Wegovy, and acting as a trusted advisor to senior clients
• Managed and mentored a 5-person team, ensuring high performance and alignment with evolving client priorities
• Shaped and executed global brand strategy, including market leadership positioning and PCP expansion
• Designed and led strategic workshops to guide brand direction and cross-functional alignment
• Oversaw global campaign ecosystem, delivering integrated assets (iVAs, digital content, playbooks, congress materials)

• Directed the Health & Wellness unit at a leading global branding consultancy within Havas Health, setting strategic direction and driving growth
• Developed and executed a clear business plan, securing £2M+ in new business through five major client wins
• Led complex brand transformation programs for global Pharma and OTC clients, delivering multi-channel strategic and creative solutions
• Built senior client relationships to unlock growth and cross-sell opportunities across the Havas network
• Collaborated across agencies to drive integrated offerings and build new business pipelines
• Managed and developed a 5-person team, overseeing financials to ensure profitability and resource optimisation

• Global Client Lead for Bayer’s Hemophilia franchise, overseeing launch of a new FVIII therapy and portfolio management of existing assets
• Built strong, strategic partnerships across global and US client teams, growing agency revenue from £800k to £3M
• Led co-creation and rollout of a global brand campaign, covering positioning, go-to-market strategy, launch readiness, and multi-channel execution
• Delivered key initiatives including patient engagement (digital & social), internal launch programs, and PAG communications
• Directed cross-market collaboration across five WPP agencies to ensure a unified global approach
• Developed global congress and portfolio strategy, launching a refreshed campaign and positioning
• Facilitated brand planning workshops and provided ongoing strategic consultancy

Senior client lead for GSK's Asthma & COPD portfolio.

• Responsible for the re-launch of one of their flagship brands and lifecycle management of their legacy brands
• Managed a team of 5 across a £1.5M budget

Senior client lead across a portfolio of pharmaceutical brands, delivering Global, EMEA and UK campaigns for Rx and OTC brands, spanning promotional and health education campaigns.

• Oversaw a £2.5M global business for Galderma's OTC portfolio, including the launch of Cetaphil in the US and EU
• Successfully relaunched Besin's men's health product, Testogel, leading to multiple industry awards and expansion into their women's health category
• Integral to new business pitches, leading and securing a number of new business wins
• Developed and implemented hiring, onboarding, and training programs while training and mentoring multiple junior team members

• Led the development of several campaigns across a broad range of healthcare brands and indications, cultivating in several industry awards
• Team led for the UK launch of Humira across several indications, channels and platforms, cultivating strong client relationships, leading to a number of organic growth wins (including the launch of a new, innovative digital service linking HCPs and patients within the AS category)
• Awarded Account Handler of the year in December 2010 by employees of Gyro and Woolley Pau