Kenneth Lai

Dynamic and results-oriented Senior Buying Manager with over 20 years of experience in the retail industry. Proficient in driving business growth through strategic buying, merchandising, and collaboration across teams. Proven ability to forecast trends, manage inventory accurately, and negotiate effectively with suppliers to enhance product offerings. Passionate about sports and casual retail, with a strong history of achieving significant revenue growth even in challenging markets.

*June 2011 - Present (Contract basis since July 2024 - Remote in UK)*

- Joined as a Catalog Sports Footwear Buyer and promoted to Senior Buying Manager in July 2022, overseeing leading franchises including Catalog, Converse, and Onitsuka Tiger.

- Drove revenue and profit growth through innovative brand recruitment and enhanced collaboration with Operations and Marketing teams to upgrade visual presentation and brand image.

- Forecasted sneaker trends and directed buying strategies to maximize business opportunities.

- Collaborated closely with operational teams, ensuring optimal sales performance and inventory management.

- Developed tools with IT and warehouse systems to improve efficiency, including automated reports and consolidated systems.

- Initially joined Millie's Company Limited as a Merchandiser, focusing on Hush Puppies footwear product development before being acquired by Belle International.

- Managed buying, allocation, and replenishment for Hush Puppies franchise and Mirabelle multi-brand shop, honing buying skills and product acumen.

- Conducted monthly product training for the retail team and managed logistics involving sample and order shipment.

- Coordinated sample orders and quotations, tracking order delivery. Gained valuable experience attending trade fairs in China and Germany to recruit and maintain trade partner relationships.

- Handled customer inquiries and greetings, ensuring a welcoming environment in the kiosk.