Kelly Morshead

• Responsible for budget management, financial performance (Direct to Consumer) and setting/meeting all marketing related KPIs
• Increased monthly revenues and subscribers by more than 50% in less than a year
• Created a new CRM program, increasing CTR by over 100%

Working on multiple large scale mass participation events, carrying out a range of duties including:

• Front of house/registration
• Hospitality management
• Athlete services
• Course/route management
• Festival zone management
• Customer service (inc. pre & post event)

Events include: HYROX, London Marathon, RideLondon, JP Morgan Corporate Challenge, London Triathlon, Hackney Half Marathon, Race to the King.

• Successfully delivered on tasks within tight deadlines.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Worked flexible hours, covering early starts/late finishes, weekends and bank holidays.

• Work included; Delivering a content strategy for new B2B website; developing a continuous improvement plan and governance guidelines; developing SEO strategy; optimizing user journeys across website to increase MQLs.
• Worked on high profile clients such as FIFA and the Metropolitan Police

• Created unique event launch strategies and ticket pricing plans
• Managed multiple external agencies including paid media and SEO
• Grew email database by 10% in first 2 months
• Developed new OTT with increased advertising revenue opportunities
• Created partner marketing plan for event sponsors to gain exposure to wider audience

• Created the 2021 Census Recruitment Campaign, developing a dual language cross-channel advertising campaign
• Responsible for managing a £4m budget to recruit 37,000 temporary workers over 2 years
• Developed the full candidate communications journey

• Oversaw the launch of new event format, with 2 sell out events and all 5 events in the series outperforming targets
• Hit 150% of corporate sales target in first 6 months
• Increase online affiliate presence by over 100%
• Increased average email performance by over 50% through segmentation and targeting
• Promoted to Senior Marketing Manager after 9 months