Summary
Overview
Work history
Education
Skills
Timeline
Generic
Gurjeet Makh

Gurjeet Makh

London,London

Summary

An accomplished marketing professional with eight years' worth of experience. Throughout my career, I have consistently demonstrated a high level of diligence and delivered significant results by creating and driving successful marketing strategies and plans, developing and executing multi-channel B2B and B2C segmented campaigns, collaborating with key internal and external stakeholders to maximise campaign performance, and developing countless promotional materials using a variety of software. As a marketing generalist, I have successfully managed multiple teams, worked on several avenues of digital marketing, including paid media and pr, and have extensive experience with email marketing, webinars, video creation, case studies, product demonstrations, website design and implementation, social media, sales enablement, and performance analysis

Overview

8
8
years of professional experience

Work history

Head Of Marketing

Cityshuttle
London
12.2022 - Current
  • Created and executed a robust demand generation plan for the product we regarded to be most successful in a B2B environment, resulting in £12 million in orders and LOIs prior to the launch of the product (ePack)
  • Developed and implemented a comprehensive marketing strategy with the primary objective of establishing a strong market position and gaining national recognition, Successfully increased brand awareness and became one of the most well-known organisations in the cargo bike sector, gaining recognition from key industry leaders such as the walking and cycling commissioner, Will Norman and the ceo/founder of Fully Charged
  • Secured interest with advertising leaders including Global, Clear Channel, and Ocean Outdoor with vocal recognition from Matt Bourne from the advertising agency. Exceeded expectations for national recognition and secured one-on-one investment meetings with government bodies and organisations in Chile, Amsterdam, Paris, and New York, resulting in plans for global expansion
  • Took charge of all marketing activities for Cityshuttle, resulting in a 95% growth of organic traffic across all social platforms
  • I thrived under pressure and made sure that all promotional materials were created and delivered, all payments were made on time, and all team members were ready to grow our customer base and brand recognition. As a result of the success in brand recognition, Cityshuttle was invited to nine events where numerous national councils and government bodies were present.
  • Demonstrated ability to attract media attention to products based on their appealing features and strategic placement
  • Cultivated interpersonal skills by building positive relationships with others.
  • Resolved problems, improved operations and provided exceptional service.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
  • Applied effective time management techniques to meet tight deadlines.
  • Developed strong communication and organizational skills through working on group projects.
  • Proven ability to learn quickly and adapt to new situations.
  • Worked flexible hours across night, weekend and holiday shifts.
  • Worked well in a team setting, providing support and guidance.

Senior Marketing Manager

DMG EVENTS
London
08.2022 - Current
  • Created and implemented an integrated marketing campaign for the entire exhibition, including exhibitor, delegate, and visitor campaigns, exceeded target by signing up 50+ extra exhibitors and rebooked 15 onsite for the following years event, exceeded one of the targets for delegates; and signed an extra 12 which ultimately increased our revenue by 38.3k
  • The exhibition attracted 483 visitors via digital marketing and press releases, which is a 67% increase from the previous year's event
  • Forecast and monitored the entire budget across two events, save £48k on the overall budget, successfully utilised all channels and generate high-caliber marketing leads for the team
  • I managed the clean, verification and build of two shows' databases and made sure I had a well-rounded database for all aspects of the event that is suitable for both mass and targeted marketing
  • Negotiated barter details with media partners and associations; this included high-end partners, which helped exceed the delegate target
  • I ensured the app and websites were updated with the latest information and took on the customer service role for attendees, delegates, visitors and speakers who attended the event to ensure they received a smooth journey
  • Coordinated the design, production, and mail of all marketing collateral, including sales brochures, conference brochures, visitor tickets, post cards, top-line content reports, post-show reports, print advertisements, and web banners and emails
  • Provided onsite support and handled all the photography and videography
  • Generating interest a year before the 2023 show and creating a sense of fear of missing out
  • Line managed a team of five, and I taught my direct reports how to build and automate emails and ensured development and meeting KPIs were at the heart of our 121's
  • Completed Weekly performance reviews
  • I worked on streamlining processes across the portfolio to ensure my team of 5 are successfully meeting / exceeding targets
  • Launched successful print and digital campaigns worth £50k+ with aligned messaging across all channels.
  • Improved conversion with tailored email marketing strategy per customer segment, boosting sales by 34%.
  • Trained 5 staff members in SEO best practices, boosting website ranking by 3 spots.
  • Consistently met campaign goals by developing clear, effective design briefs and providing creative guidance.
  • Developed strategic partnerships with influencers and complementary brands.
  • Managed contractors to complete design and video production projects.
  • Created engaging marketing materials, driving campaign and brand awareness.

Marketing Manager

Shelton Fleming Associates
London
12.2021 - 08.2022
  • Planned, built, and implemented social media content strategy and campaigns for 2022
  • Created all content on social channels including copy, gifs, videos, and images
  • Scheduling and posting content across all social media platforms
  • Kept track of data and analysing the performance across all social media activity
  • Interacting with followers and dealing with follower's enquiries
  • Increased followers by 3% across all social engagement channels with a fresher approach to an organization that has been around for 40 years
  • Introduced diversity and inclusion to the business - leading to a positive impact to the brand image
  • Built and introduced segmentation and email content personlisation strategies to the business
  • Leading to an estimate of 10% open rate across different email marketing campaigns
  • Drove end to end email marketing campaigns inhouse and for high value external clients from planning to implementing and delivery using our CRM system HubSpot
  • Created regular CRM campaign performance analysis, providing insights and making recommendations to key stakeholders and the wider business
  • Managed the overall marketing + PR campaigns and activities to meet/exceed commercial targets
  • Planned, developed, and delivered client and internal newsletters
  • Reached a base of 600 clients leading to new jobs in Q4 of 2022
  • This was successful by selecting certain subjects and designed newsletters monthly
  • Monthly refresh of client contact list to make sure we do not breach GDPR
  • Created test plans on creative and content elements to drive increased engagement for government-based clients
  • Successfully communicated to the English and Korean market and increased engagement by 33%
  • Supported project managers with overall client events and ensured things were completed from a marketing perspective
  • Kept website updated with relevant content and removed the outdated
  • Implemented changes to the design of the website to ensure it is easier for the end user to understand

Marketing Delivery Manager

London
06.2021 - 12.2021
  • Created compelling and on brand content to maximise performance via social media, speeches, presentations, press releases, blogs, videos, and emails
  • Drove 1.5k prospective partners / customers to our website which led to a 23% conversion
  • 350 partners registered to attend our biggest maritime event of the year, despite our heavy COVID restrictions
  • Increased download report rate by 24%
  • Highest download rate since the launch of the report
  • Planned, implemented, and executed the end-to-end journey for 3 coinciding large events and 2 campaigns
  • Ensured all customer touchpoints and channels were used at certain points of the journey for segmented customers using CRM, social and SMS
  • Successfully signed 2 partners that resell our services during the Monaco Yacht Show
  • Successfully handled and gained an extensive amount of knowledge in executing events post COVID
  • Organised virtual events via live stream which increased attendance rate by 35%
  • Successfully sold our Fleet Xpress services to key people within the Ferry and Superyacht Industry
  • Provided high quality content to drive potential businesses to our stand, increasing engagement and gaining prospective resellers
  • Implemented, deployed, and distributed engaging and enticing emails via CRM, communicating with CEO's and other key business partners
  • Managed the overall budget and worked closely with external agencies to ensure we do not go over - saved the company 250k for the year
  • Used our CRM and other tracking systems to review the performances of each campaign and event
  • Tracked performance against KPIs
  • Led cross functional retrospective meetings to discuss campaigns
  • 68% increase of attendance for the following event

Customer Marketing Manager

Shell Energy
London
02.2021 - 06.2021
  • Developed numerous communications and continuously implemented test and learn during deployment through online and offline channels
  • Exceeded target by 20% which has led to transitioning this channel into BAU activity
  • Used opportunity to see if Shell petrol stations work well to build brand awareness and market growth
  • Managed a risk matrix and mitigation as well as provided crisis management support when required
  • Successfully mitigated detriment to company when unexpected media coverage was released
  • Spearheaded special projects and resolved complex problems that impacted management and business direction
  • Planned, implemented, and executed an end-to-end journey for our first exhibition event Grand Designs
  • Provided high quality content to drive customers to our stand, increasing engagement and gaining prospective customers
  • Managed the overall budget and worked closely with external agencies to ensure we do not go over - saved the company 10k
  • Increased site traffic through targeted marketing and social media campaigns
  • Drove 18k customers to the website which has achieved 400 sales meaning a 90% increase in sales in comparison to previous year
  • Took ownership of changing the tone of voice for each customer segment to be clear and appropriate
  • Delivered marketing plans on time within budget
  • Supported sales teams to meet our commercial target of attaining 800k customers within one year
  • Employed excellent time-management skills to ensure completion of high regulatory campaigns met the deadlines
  • Successfully prevented churn of SVT customers by 5k which means we were under target of churn at 15%
  • Mitigated compliance risks by advising customers on energy market fundamentals, policy and regulatory matters and key process such as handling debt, billing, purchasing and information on their energy consumption
  • Applied expert knowledge for daily completion of tasks and streamlining workflows
  • From compliance communications to Citizen Advice and Price cap
  • Understood the tasks and streamlined workflows to ensure the communications were proofed and correct

Marketing Campaign Executive

Shell Energy
London
08.2018 - 01.2021
  • Identified need for new communications which has helped mitigate compliance
  • Developed proposals, implemented and executed communications end to end
  • Led a 9 cross functional team to ensure campaigns were completed within reasonable timelines
  • Prepared detailed marketing forecasts on daily, weekly and quarterly basis
  • Proofed all types of marketing collateral to verify error-free creatives prior to printing
  • Developed printed marketing materials designed to further drive campaigns
  • Completed strategic competitive analysis by assessing strengths and weaknesses of competitors
  • Increased revenue by 21% through product improvements
  • Collaborated with marketing and communications teams on standardisation, design and production of marketing materials
  • Wrote creative and engaging briefs for internal and external agencies
  • Promoted brand awareness through SEO optimisation and attractive web design
  • Produced engaging online marketing campaigns
  • Created sales strategies to promote advertising offerings and motivate larger deals
  • Managed all company customer engagement campaigns
  • Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends
  • Crafted marketing plans based upon extensive research and prospects targeting
  • Collaborated with advertising and promotion managers to promote products and services
  • Managed key channels such as the intranet, social media and newsletters
  • Advising internal and external customers about company updates on a monthly basis

Education

Bachelor Arts - Marketing Management

University of Northampton
2014

Skills

  • CRITICAL THINKING AND PROBLEM SOLVING
  • STAKEHOLDER MANAGEMENT
  • TEAM PLAYER
  • REACTIVE
  • PROACTIVE
  • DIGITAL MARKETING
  • SOCIAL MEDIA
  • EMAIL MARKETING AND CRM CAMPAIGNS
  • CREATIVE THINKING
  • BUSINESS MANAGEMENT
  • STRATEGICAL
  • ANALYTICAL
  • CRISIS MANAGEMENT
  • SALES FORECASTING
  • SEO strategy planning
  • Campaign performance tracking
  • Content production and localisation
  • Strategic partnership building
  • Landing page optimisation
  • Marketing strategy formulation
  • Marketing automation platforms
  • Media buying
  • CRM marketing techniques
  • Market research and development
  • Social media engagement
  • Case study analysis
  • Strong time management
  • Social media marketing
  • Persuasive
  • Product lifecycle management
  • Social media expert
  • Promotions
  • Relationship building
  • Product marketing specialist
  • Budget development and management
  • Corporate messaging
  • Prospect targeting
  • Strategic marketing
  • Market positioning
  • Accomplished manager
  • Special events planning
  • Direct marketing campaigns
  • Sales strategies
  • E-commerce
  • Publishing expertise
  • Digital marketing
  • Sales training
  • Social commerce
  • Thought leadership content development
  • Performance metrics
  • Graphic design

Timeline

Head Of Marketing

Cityshuttle
12.2022 - Current

Senior Marketing Manager

DMG EVENTS
08.2022 - Current

Marketing Manager

Shelton Fleming Associates
12.2021 - 08.2022

Marketing Delivery Manager

06.2021 - 12.2021

Customer Marketing Manager

Shell Energy
02.2021 - 06.2021

Marketing Campaign Executive

Shell Energy
08.2018 - 01.2021

Bachelor Arts - Marketing Management

University of Northampton

Similar Profiles

Create profile
Gurjeet Makh