Katie Stalker
New Forest,Hants
Summary
I'm a detail-orientated creative and commercial thinker, with a passion for championing human and sustainability-led stories within fashion, beauty and lifestyle.
Overview
9
9
years of professional experience
Work History
Freelance Marketing Consultant
Katie Stalker Ltd
London
05.2023 - Current
- Developed strategic marketing plans for 4+ clients across Fashion and Lifestyle sectors, including Underdays , MIRROR WATER , Att Pynta and Curate & Rotate
- Led email marketing campaigns and initiatives for Underdays throughout my year's contract, where email contributed to 74% of overall sales by contract end
- Lent my expertise to luxury lifestyle agency Millena and their clients - including Chantecaille - running content audits to optimise their marketing efforts
Content Marketing Executive
Like Digital & Partners
London, London
11.2021 - 05.2022
- Crafting campaign, email and website copy for luxury clients including The Macallan , Atlantis The Palm and ISKO Denim, as well as contributing to campaign ideation
Acting Content Manager prev. Lead Copywriter
Missoma
London
11.2019 - 05.2021
- Lead copywriter of brand storytelling across all touchpoints and proofed Junior Writer's copy in time to meet upload deadlines
- Created the brand's tone of voice, used internally and by agency partners to date
- Spearheaded special projects, including implementing our brand-first sustainability comms strategy as featured by The Times
- Developed US content roll-out strategy; the US is now their most-engaged market outside of the UK
Content Manager prev. Senior Content Executive
Positive Luxury
London
03.2018 - 05.2019
- Led the storytelling for luxury beauty, fashion and lifestyle brands, including Louis Vuitton 's sustainability story on their website
- Launched their first Editorial magazine, interviewing high-profile founders and figures in sustainability and luxury
- Successfully re-launched the website in ROW, including management of web and social translation agencies
- Increased site traffic by 54% and grew their Instagram following by 3k in seven months
Acting Editor, prev. Editorial Assistant
Nine in The Mirror
London
07.2015 - 02.2018
- Ran our online magazine, which increased conversion rate by 60% and implemented SEO strategy, which increased site traffic by 35%
- Grew Instagram following organically by 44%
- Assisted with talent shoots and interviewing relevant bloggers leading to increased brand awareness
Editorial Assistant Intern
Evening Standard Magazine
London, London
09.2014 - 12.2014
- Assisted the Features team in compiling weekly content, including three byline features and producing a 3-page beauty spread for their Christmas issue
- Attended key events for magazine coverage, including interviewing Valentino at Frieze art fair
Education
BA HONS 2:1 English Literature And French -
University Of Sheffield
2014
Skills
- Exceptional team leadership abilities
- Project leading end-to-end
- Managing site-wide content
- Detail orientated
- Excellent SEO understanding
- An impeccable grasp of grammar
- Keen strategist
- Extensive book of contacts across the fashion and lifestyle industry
- Knowledge of Shogun, Shopify, Magento, WordPress, Acquia and Sitecore
- Knowledge of HubSpot and Klaviyo
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Additional Information
Throughout my career I have continued to work on freelance contracts, providing web, email and product copy for ASOS , Kat Maconie , 77 Diamonds and Minty Mind app — more information can be provided on these individual projects where required.
Timeline
Freelance Marketing Consultant
Katie Stalker Ltd
05.2023 - Current
Content Marketing Executive
Like Digital & Partners
11.2021 - 05.2022
Acting Content Manager prev. Lead Copywriter
Missoma
11.2019 - 05.2021
Content Manager prev. Senior Content Executive
Positive Luxury
03.2018 - 05.2019
Acting Editor, prev. Editorial Assistant
Nine in The Mirror
07.2015 - 02.2018
Editorial Assistant Intern
Evening Standard Magazine
09.2014 - 12.2014
BA HONS 2:1 English Literature And French -
University Of Sheffield
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