Katie Dalby
Chester,Cheshire
Summary
Growing professional with comprehensive industry knowledge and a results-oriented approach. Demonstrates expertise in social media for business, proactive prospecting, and strategic planning capability. Adept at market research techniques, commercial insightfulness, and maintaining market awareness. Recognised for time management excellence and an eye for detail. Career goals include leveraging product and market knowledgeability to drive business growth and enhance market positioning.
Overview
13
13
years of professional experience
14
14
years of post-secondary education
Work History
Senior Sales Associate
Reiss
Chester, Cheshire
07.2024 - 03.2025
- Fostered strong relationships with team members and clients by gaining an in-depth understanding of the brand's ethos and expectations through training, research and exemplary customer service.
- Achieved high customer satisfaction ratings through exceptional sales service delivery.
- Fostered a dynamic work culture, reducing staff turnover rates significantly.
Research & Insights Executive
Stickyeyes (Kinesso)
Leeds, Yorkshire
10.2021 - 05.2024
- Conducted comprehensive market research and provided actionable insights to enhance clients' online performance.
- Excelled in tasks including keyword research, market landscaping, proficiency analysis, market research, social listening, influencer research, user experience auditing, paid social analysis, and share of voice studies.
- Leveraged tools like Brandwatch, YouGov, Audiense, and Quid to identify consumer behaviours, market trends, and significant market impacts.
- Identified growth opportunities, leading to business expansion.
- Monitored operations to assess and highlight results.
- Successfully delivered on tasks with tight deadlines.
Box Office Coordinator
Chow Down
Leeds, Yorkshire
04.2021 - 09.2021
- Co-ordinated guest lists to ensure a seamless and pleasant experience for visitors.
- Demonstrated excellent communication skills by welcoming and checking in guests, ensuring a professional first impression of the Chow Down experience.
- Accommodated customer needs and special requests to enhance their experience.
- Supported the team by demonstrating respect and willingness to help.
Sustainability Support Officer (Placement)
Leeds Beckett University
Leeds, Yorkshire
09.2019 - 09.2020
- Supported the implementation of travel strategies and sustainable initiatives across the university.
- Applied project management skills by organising and executing events and initiatives for staff, students, and the broader university community.
- Co-ordinated guest lists to support the delivery of special events.
- Successfully created and delivered newsletters and email marketing campaigns to students and staff.
- Streamlined communication lines between departments for better workflow management.
- Successfully delivered on tasks with tight deadlines.
Senior Sales Consultant
Swarovski
Chester, Cheshire
09.2014 - 12.2016
- Promoted to a senior position in a short time frame, gaining responsibilities such as staff management, store operations, and cash handling.
- Analysed weekly, monthly, and yearly sales figures and store targets.
- Delegated tasks and provided incentives to staff to meet daily, monthly, and annual targets.
Assistant manager
Cinderbox Coffee Shop
Chester, Cheshire
09.2012 - 09.2014
- Maintained high standards of store cleanliness, enhancing shopping experience for customers.
- Managed daily operations to ensure smooth running of the shop floor.
- Minimised inventory loss for improved profit margins.
- Coordinated with management on operational issues providing solutions for better efficiency.
Education
Bachelor of Arts - Business Management with Marketing
Leeds Beckett University
Leeds 09.2016 - 07.2021
BTEC Level 3 Business Studies - Business Studies
West Cheshire College
Chester, Cheshire 09.2014 - 07.2016
A-Levels - English Language, Performance Studies, Theatre Studies
Sir John Deane's College
Northwich, Cheshire 09.2012 - 07.2014
GCSEs - English, Maths, Science
Blacon High School
Chester 09.2007 - 07.2012
IPA Foundation Certificate - Advertising
IPA
Leeds 07.2022 - 11.2022
Skills
- Social media for business
- Proactive prospecting
- Commercial insightfulness
- Time management excellence
- Product knowledgeability
- Results oriented approach
- Strategic planning capability
- Comprehensive industry knowledge
- Market awareness
- Market research techniques
- Eye for detail
- Product knowledge expertise
Affiliations
- Music and Theatre
- Interior Design
- Art and Design
Timeline
Senior Sales Associate
Reiss
07.2024 - 03.2025
IPA Foundation Certificate - Advertising
IPA
07.2022 - 11.2022
Research & Insights Executive
Stickyeyes (Kinesso)
10.2021 - 05.2024
Box Office Coordinator
Chow Down
04.2021 - 09.2021
Sustainability Support Officer (Placement)
Leeds Beckett University
09.2019 - 09.2020
Bachelor of Arts - Business Management with Marketing
Leeds Beckett University
09.2016 - 07.2021
BTEC Level 3 Business Studies - Business Studies
West Cheshire College
09.2014 - 07.2016
Senior Sales Consultant
Swarovski
09.2014 - 12.2016
Assistant manager
Cinderbox Coffee Shop
09.2012 - 09.2014
A-Levels - English Language, Performance Studies, Theatre Studies
Sir John Deane's College
09.2012 - 07.2014
GCSEs - English, Maths, Science
Blacon High School
09.2007 - 07.2012
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