Katherine Chapman
Derby,United Kingdom
Summary
I am a highly-driven and results-oriented professional with 7 years of experience in outreach and SEO marketing. I am passionate about data analysis and eager to transition into a career in data science. I am proficient in using data analysis tools like Google Looker Studio and Microsoft Excel to identify trends, optimize campaigns, and create compelling data visualizations. In my previous role, I led data-driven strategies that resulted in a 20% increase in publication relationships. I am a strong communicator and collaborator, with a proven ability to foster team relationships and deliver impactful results. I am known for being reliable and flexible in the face of challenges. I am confident that my skills and experience make me a strong candidate for a data analyst or data scientist role. I am eager to learn from experienced professionals and contribute to the success of a data-driven organization.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work History
Outreach Manager
UK Linkology
Derby
01.2025 - 01.2025
- Manage internal outreach teams and external sources of link acquisition for client campaigns.
- Integrate automated processes into existing systems to increase efficiency and scale outreach.
Outreach Data Manager
UK Linkology
Derby
05.2022 - 12.2024
- Maintain database of publication relationships, analyse for patterns and terns to adapt outreach strategies.
- Use data-driven insights to guide site selection processes and optimize campaign strategies for our clients' success.
Outreach Executive
UK Linkology
Derby
02.2018 - 05.2022
- Find and research for opportunities to secure new relationships with publications.
- Provided expert guidance to internal departments to ensure clients campaigns run smoothly and are successful.
Education
Bsc - Geography
University of Derby
United Kingdom 01.2013 - 01.2016
Skills
- Microsoft Excel, Google Looker Studio, Zoho Analytics, SQL, Data Visualisation
- Prompt Engineering, ChatGPT
- Keyword Research, Link Building, Competitor
Analysis, Outreach, GDPR
Technical Skills
Data Analysis
AI
SEO
- Communication Written and Non-Verbal
- Interpersonal Skills
- Critical Thinking
- Adaptability
- Teamwork
Soft Skills
Accomplishments
- Awarded the Director's Awards in 2022 for Excellence, Attitude and Work Ethic.
- Identified a problem in the content publication process and reorganised the tracking systems leading to increase efficiency and link acquisition for client campaigns.
- Retrained all Outreachers and saw an increase in new publication relationships by X%.
Custom
- Community Involvement & Volunteering
- Calisthenics
- Art & Design
Affiliations
- Community Involvement & Volunteering
- Calisthenics
- Art & Design
Timeline
Outreach Manager
UK Linkology
01.2025 - 01.2025
Outreach Data Manager
UK Linkology
05.2022 - 12.2024
Outreach Executive
UK Linkology
02.2018 - 05.2022
Bsc - Geography
University of Derby
01.2013 - 01.2016
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