Summary
Overview
Work History
Education
Skills
Timeline
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Matt Haig

Rode Heath,Cheshire

Summary

A dedicated data analyst who has been with current company for over 3 and a half years. During which has worked with a lot of clients in a range of different industries.


Over the last 2 years, has helped plan, predict & analyse promotional campaigns which have seen over 7,600 cars sold at a ROAS of 205% resulting in over £6.1m made in commission for clients. Has also worked with an events-based client which saw them make £3.3m off £60k ad spend thanks to the use of budgeting suggestions and ticket sale forecasting through the analysis of historical sales data.


Day to day role includes handling a large volume of data from a multitude of sources and programs. This data is used to create and deliver insight reports & dashboards for both client use and internal use to ensure all decision-making within the business is data-driven.


Help to implement the tracking of company data through various tools and programs while also maintaining the accuracy of the data to make sure it is not only reliable but allows well-informed decisions to be made off the back of it.


Ensures the security and compliance of organisational data, as well as theability to build and automate data infrastructure to ensure it is all formatted correctly and is readily available to access quickly and easily.

Overview

6
6
years of professional experience
5
5
years of post-secondary education

Work History

Data Analysis & Insights Manager

SocialTap
Antrobus, Cheshire
07.2022 - Current

Data Analyst

SocialTap
Antrobus, Cheshire
07.2021 - 06.2022

Paid Social Account Manager

SocialTap
Antrobus, Cheshire
07.2020 - 06.2021

Digital Marketing Apprentice

Leek Building Society
Leek, Staffordshire
07.2018 - 06.2020

Education

NVQ Level 4 - Data Analyst

Apprentify
Macclesfield
06.2022 - 04.2024

NVQ Level 3 - Extended Diploma in Business

South Cheshire College
Crewe
09.2016 - 05.2018

NVQ Level 3 - Digital Marketing

Macclesfield College
Macclesfield
07.2018 - 06.2020

Skills

  • Data Accuracy - Understands the importance of ensuring the data is as accurate as possible and can implement different methods of tracking depending on the circumstances through tools like Google Tag Manager


  • Data Management - Experienced in automating the process of collecting, storing & organising company data in a data warehouse


  • Data Visualisation - The ability to visualise data into easily interpretable dashboards in Looker Studio & Power BI while still highlighting the most important aspects of the data


  • Excellent Communication - Communicates daily with internal teams on current projects as well as with external clients on current and upcoming analysis and insight reports


  • Range of Analytical Environments- Has experience working with a range of different data environments such as Excel, Google Analytics & Google BigQuery as well as coding languages from SQL to Python


  • Strategical Planning - Highly experienced in developing data-driven promotional campaign strategies for a range of business types as well as breaking down the strategies into actionable tasks

Timeline

Data Analysis & Insights Manager

SocialTap
07.2022 - Current

NVQ Level 4 - Data Analyst

Apprentify
06.2022 - 04.2024

Data Analyst

SocialTap
07.2021 - 06.2022

Paid Social Account Manager

SocialTap
07.2020 - 06.2021

Digital Marketing Apprentice

Leek Building Society
07.2018 - 06.2020

NVQ Level 3 - Digital Marketing

Macclesfield College
07.2018 - 06.2020

NVQ Level 3 - Extended Diploma in Business

South Cheshire College
09.2016 - 05.2018
Matt Haig