A dedicated data analyst who has been with current company for over 3 and a half years. During which has worked with a lot of clients in a range of different industries.
Over the last 2 years, has helped plan, predict & analyse promotional campaigns which have seen over 7,600 cars sold at a ROAS of 205% resulting in over £6.1m made in commission for clients. Has also worked with an events-based client which saw them make £3.3m off £60k ad spend thanks to the use of budgeting suggestions and ticket sale forecasting through the analysis of historical sales data.
Day to day role includes handling a large volume of data from a multitude of sources and programs. This data is used to create and deliver insight reports & dashboards for both client use and internal use to ensure all decision-making within the business is data-driven.
Help to implement the tracking of company data through various tools and programs while also maintaining the accuracy of the data to make sure it is not only reliable but allows well-informed decisions to be made off the back of it.
Ensures the security and compliance of organisational data, as well as theability to build and automate data infrastructure to ensure it is all formatted correctly and is readily available to access quickly and easily.