Katharine Faulks

A group of companies that provide radio communication technologies and audio visual solutions

• Part of the Senior Management team, heading up marketing for the group of companies who operate internationally from offices across England and Ireland
• Manage and allocate marketing budgets across digital, print, events and external agencies as well as source marketing funding from manufacturers and partners
• In preparation for a full group rebrand, I aligned the branding across all companies to create a consistent and recognisable group identity while maintaining each individual brand
• Leading the marketing and brand strategy across all UK and Irish channels, including e-commerce
• Managing and developing the marketing team, inc. mentoring an apprentice to become a level 6 qualified marketing coordinator
• Collaborating with the Group Sales Director to create and deliver a data-led marketing plan aligned with business targets to provide a high level of enquiries and increase conversion rates
• Managing web development and SEO for all group websites including product websites - Increased online sales by 300% and organic traffic by 100% through performance-driven campaigns and website optimisation
• Created a customer portal to boost cross-selling and improve multi-site buyer journeys
• Implemented new automated emails to improve customer experience, increase conversion rates, drive cross-selling, retargeting and re-engaging lost enquiries, and to provide after sales support
• Consistently increased enquiries and conversions through data-led marketing campaigns, CRM segmentation and targeted content
• Leading digital marketing across email campaigns, websites, AI platforms, search engines, Google Ads, Google Merchant Centre and Social media platforms to drive engagement and retention
• Briefing and managing external agencies, for example film production, brand strategy
• Developing and delivering successful campaigns for new product launches, generating demand across multiple sectors. Optimising these campaigns based on conversions and ROI
• Evaluate performance using Google Analytics 4, Google Search Console, Google Merchant Centre, CRM reports, Campaign Monitor, Infinity Tracking and Meta Ads Manager

A group of conservation & heritage construction companies, stone masons and funeral directors

• Part of the senior management team, responsible for delivering targeted, strategic marketing PR, CSR and business development initiatives for the group of companies (B2B and B2C)
• Developed marketing and CSR campaigns that leveraged the company’s heritage, reputation and traditional craftsmanship to build trust and credibility with prospective customers
• Created and promoted a Heritage Trainee Programme featuring externally accredited in-house training modules, designed to secure the company’s future by passing traditional skills to the next generation. The Trainee Programme positions the company as a thought leader in heritage construction and sets it apart from competitors.
• Managed all digital activity including social media, Google Ads, websites etc
• Created direct mails, newsletters, literature, case studies and press releases
• Briefed Directors for media interviews and presentations
• Evaluated campaigns to drive continuous improvement and provided performance reports
• Wrote and submitted all content for PQQs, SQQs and ITTs
• Implemented policies for marketing, business continuity, PR and data protection
• Managed budgets and built partnerships for joint marketing and growth

The company specialised in the development, management and delivery of publicly funded energy efficiency and renewable energy programmes

• Headed up the Marketing, PR and Events for the Energy Saving Trust Advice Centre for the East of England. In addition to this, from 2010 I also managed the Marketing for all other energy saving schemes and CE Eco Homes
• Led online and offline campaigns to meet KPIs and contract targets, ensuring consistent brand messaging across all activity
• Managed a team of 10 across marketing, PR and events, including biannual appraisals and staff development
• Worked closely with Contract Managers to align marketing with sales activity across multiple schemes
• Increased brand visibility and ensured all communications followed tone of voice and contract specific brand guidelines
• Built relationships with partner organisations and councils, identifying and leading joint marketing opportunities

• Delivered marketing strategies for government funded skills and business support programmes across the East of England and London
• Increased engagement and registrations through targeted digital and offline campaigns
• Built partnerships with Sector Skills Councils, Training Providers and the Learning Skills Council to work to improve effectiveness of marketing campaigns
• Managed all aspects of events and seminars, including venue sourcing, promotion, delivery and post-event evaluation
• Created marketing materials including web content, email campaigns, flyers and promotional print
• Executed monthly e-marketing campaigns, improving database performance and boosting sign ups
• (Provider of Business Link East of England)