CHRIS SHAW
EGE / Eurostar Global Electronics
Stoke-on-Trent
15
years of professional experience
1
Certification
Commercially focused marketing leader with 20+ years’ experience across marketing, sales and commercial development, including the last five years within technology. Currently Group Head of Marketing at EGE, leading marketing strategy across a group spanning technology distribution, logistics and services. Experienced in brand repositioning, product and services marketing, go-to-market strategy, demand generation and sales alignment, with a strong track record of turning complex propositions into clear customer-facing solutions. Equally comfortable setting strategy and getting hands-on across brand, digital, campaigns, content, SEO, PPC, email, CRM, reporting and AI-enabled marketing. A collaborative leader who has built and developed in-house marketing capability, manages agencies, suppliers and technology partners, and works closely with senior leadership and Sales to connect marketing activity to commercial priorities.
Work history
GROUP HEAD OF MARKETING
2 Years 8 Months- Group-level marketing leadership across a technology business covering distribution, logistics and technology services, with responsibility for brand, proposition, digital, campaigns, partner marketing and team leadership.
- Owned group marketing strategy across multiple businesses, brands, product categories and routes to market, translating commercial priorities into actionable marketing plans and investment cases for MD approval.
- Led the company's complete rebrand and repositioning, moving the business from a traditional mobile distributor towards a technology solutions provider focused on devices, services and solutions.
- Developed and communicated clear propositions for enterprise mobility, device services, fulfilment, device buy-back, mobile security and integration solutions, enhancing market relevance.
- Delivered 200% year-on-year growth in services revenue, helping establish services as a more significant part of the commercial proposition.
- Expanded services portfolio through strategic initiatives that increased offerings beyond traditional product distribution.
- Led marketing activity across mobile phones, tablets, accessories and technology services for UK and international commercial teams.
- Work closely with Sales on solutions targeting an established account base, supporting propositions that generate recurring customer revenue and deeper customer relationships.
- Directed partner and vendor marketing efforts, focusing on collaborative messaging, campaigns, content creation, events, and promotions with technology manufacturers and suppliers.
- Manage a marketing team of four, developing capability across brand, digital, campaigns, content and commercial marketing.
- Manage external agencies, suppliers and technology partners alongside the internal team.
- Introduced structured marketing performance reporting, tracking campaign engagement, digital performance, leads and commercial outcomes to inform strategic decision-making.
- Develop business cases covering activity, costs and anticipated commercial outcomes, working directly with the MD rather than operating from a fixed annual marketing budget.
- Introduced AI and automation workflows using tools including Make to improve reporting, content production and outbound sales activity.
- Led industry award strategy and submissions, securing five wins and four further shortlisted entries.
- Support the development and marketing of digital platforms including the company's trade portal, developing returns proposition and custom-built ERP.
DIGITAL MARKETING MANAGER
2 Years- Developed and delivered full-funnel marketing activities that directly supported sales priorities and identified commercial opportunities.
- Managed SEO, PPC, email, content, website optimisation, paid media and lead-generation activity.
- Developed campaigns across digital and partner channels to generate qualified demand.
- Improved website content and customer journeys to support product discovery and lead generation.
- Introduced structured tracking for campaigns and performance reporting to enhance insights and decision-making.
- Collaborated with sales, engineering teams, and external technology partners to ensure marketing alignment with customer needs and commercial objectives.
- Translated complex technical products and engineering propositions into clear, commercially relevant messaging.
- Focused on delivering solutions for technically complex markets in B2B embedded computing.
SALES & MARKETING MANAGER
1 Year- Dual-brand role combining marketing leadership with direct commercial responsibility across B2B packaging and consumer-focused markets.
- Integrated marketing efforts with sales objectives and customer expectations.
- Coordinated sales and marketing processes for two brands, aligning strategies to enhance market presence.
- Developed brand positioning, campaigns and customer propositions across both B2B and B2C audiences.
- Managed digital marketing, paid media, content and promotional activity.
- Collaborated with customers, suppliers, and distributors to identify and develop new business opportunities.
- Cultivated relationships across supply and distribution network to ensure seamless collaboration and support business growth.
SALES & MARKETING MANAGER
5 Years- Led brand rebrand and market repositioning, enhancing identity, proposition, messaging, and customer communications.
- Delivered integrated digital and traditional marketing campaigns across B2B markets.
- Worked closely with Sales and senior leadership to identify growth opportunities and translate them into marketing activity.
- Developed new products and services, diversifying business offerings and creating additional commercial opportunities.
- Supported business growth from four employees to over 30, facilitating diversification into digital printing and new markets.
- Contributed to 274% net asset growth over four years.
- Managed customer, supplier and partner relationships alongside marketing responsibilities.
- Marketing and commercial leadership within a growing manufacturing and textiles business.
SALES & MARKETING MANAGER
2 Years- Developed B2B marketing activity targeting sports clubs, schools and organisations.
- Led a full brand refresh and repositioning of the business.
- Managed promotional campaigns, partnerships and events, including activity connected to Wembley.
- Integrated marketing activities with commercial development and relationship management to strengthen customer engagement.
- Crafted brand proposition and marketing materials to address diverse customer segments, reinforcing brand identity and market positioning.
- Delivered sportswear solutions tailored to needs of clubs, schools, and organisations, enhancing customer satisfaction.
COMMERCIAL MANAGER
1 Year 10 Months- Directed ticket sales, sponsorship sales and corporate hospitality revenue.
- Developed and managed strategic commercial partnerships with businesses and sponsors, enhancing revenue streams.
- Identified and developed new commercial opportunities around matchdays, events and club assets, driving increased engagement.
- Managed customer and partner relationships across B2B and B2C audiences.
- Commercial role combining direct sales, marketing and relationship management within a professional football club.
- Supported promotional and community-focused activities to boost attendance and enhance commercial income.
- Gained direct experience of selling, negotiating and delivering commercial propositions — providing an early foundation for the sales-and-marketing approach that has continued throughout my career.
- Earlier Career
Skills
Marketing strategy
Go-to-Market Strategy
B2B demand generation
Product & Services Marketing
Digital & Performance Marketing
SEO & PPC
Email Marketing
Content strategy
Lead nurturing
Performance reporting
AI & Marketing Automation
Brand repositioning
Proposition Development
Sales alignment
Partner & Vendor Marketing
Agency & Supplier Management
Budget planning
Stakeholder management
Team Leadership
Stakeholder management
Education
CIM - Marketing & Brand Strategy
NVQ - Graphic Design
Certification
Professional development including Google Analytics, SEO and SEMrush
Accomplishments
- Repositioned EGE from a mobile distributor into a broader technology solutions provider, redefining its brand, proposition, messaging and go-to-market communications.
- Delivered 200% year-on-year growth in services revenue through stronger positioning, proposition development, go-to-market activity and Sales/Marketing alignment.
- Grew a newly developed services portfolio by 69% year-on-year, expanding the business beyond traditional device distribution.
- Built and developed an in-house marketing team and established a more structured approach to planning, reporting and campaign delivery.
- Secured five industry award wins, with a further four entries shortlisted.
- Built commercial experience across B2B and B2C, including sponsorship, ticketing, corporate hospitality, partnerships and direct sales through earlier experience with Port Vale FC.
Timeline
GROUP HEAD OF MARKETING
EGE / Eurostar Global Electronics
2024.01 - 2026.09Read More
DIGITAL MARKETING MANAGER
Impulse Embedded
2022.01 - 2024.01Read More
SALES & MARKETING MANAGER
CJK Packaging / IBottles
2021.01 - 2022.01Read More
SALES & MARKETING MANAGER
Magic Textiles
2016.01 - 2021.01Read More
SALES & MARKETING MANAGER
SuperSport Ltd
2014.01 - 2016.01Read More
COMMERCIAL MANAGER
Port Vale FC
2012.03 - 2014.01Read More
CIM
CIM from Marketing & Brand Strategy
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Chartered Institure of Marketing
NVQ from Graphic Design
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