Kate McVey
Lachen,Schwyz
Summary
Skilled communicator and highly adaptable to new challenges. Studied in Switzerland, Germany and the UK and through work and internships demonstrated an exceptional work ethic, proactive nature, attention to detail & creativity. Passionate for brand and marketing.
“It was a great pleasure for us to work with Kate. I think she is extremely talented, and she always brought excellent input and a positive attitude.” – RZ, ELC
Overview
7
7
years of professional experience
1
1
Certification
Work history
Global PR & Marketing Intern
MCM Worldwide
Zug
2025.11 - Current
- Supported the creation and development of the global PR strategy by liaising with media titles, creating quarterly roll-out plans, conducting market research, creating seeding lists and managing gifting process
- Wrote product focused media alerts, press releases, and used InDesign to create event communication copies
- Directed content shooting at Milan Design Week for PR and owned media assets
- Managed budget trackers for global and EMEA marketing activations, supporting cost monitoring and reporting
- Used launchmetrics and Campaygn to produce KPI reports, presentations, and campaign decks to support performance tracking and cross-functional alignment
- Coordinated weekly meetings with PR agencies and regional teams to ensure alignment, provide insight and discuss plan progress
Earned and Owned Media & Marketing Intern
Estée Lauder Companies
Zürich
2024.02 - 2024.03
- Gained valuable skills in trade and consumer marketing, earned and owned media, and visual merchandising.
- Curated presentations for team and regional meetings.
- Designed CTA cards for in-store and events.
- Worked on marketing campaigns for specific ELC brands.
- Created influencer seedings for product launches.
- Established a passion for brand management and marketing.
Retail Sales Assistant
WaterDrop
London
2019.10 - 2020.03
- Developed product marketing skills to reach daily revenue goals.
- Trusted with setting up and closing the store due to demonstrating excellent time management and a leadership mindset.
- Exceeded sales expectations by being inventive and providing creative approaches to enhance the start-up brand's visual identity.
Education
Bachelor of Arts - Media and Communications
Glasgow Caledonian University
Glasgow 09/2021 -
International Baccalaureate -
Zurich International School
Zurich, Switzerland 08/2017 - 05/2019
Skills
Creative & Detail-orientated: Creativity has been an asset when working at a start-up to strengthen the brand identity and create effective sales techniques
Interpersonal Skills: Always present with a consistent positive attitude that motivates team members and inspires clients
Adaptability: A quick and motivated learner who can easily adapt to different situations and environments
Technical Skills: Advanced with Word documents, PowerPoint, and Meta ads manager Proficient Adobe InDesign, Premiere Pro and Excel skills
Language: Currently working towards German B1 certification and am motivated to continue developing my language skills
Languages
English
Native
German
Elementary (A2)
Spanish
Elementary (A2)
Certification
- Meta Social Media Marketing Professional Certificate
- BAFTA - Albert Certificate
- + 4 years customer service experience as a waitress in Zürich and Glasgow.
- Childcare experience in Zürich, looking after children from 2 – 14.
Accomplishments
- Glasgow Caledonian University - Class Representative
- Zurich International School - Honour Roll
- BA(Hons) – Top performing student and highest overall mark in Media and Communications degree
Hobbies
- Active person who enjoys going to the gym, hiking, skiing and running.
- Self-taught guitar, and perform music in front of live audiences
- Produce original music and promote it on social media.
Timeline
Global PR & Marketing Intern
MCM Worldwide
2025.11 - Current
Earned and Owned Media & Marketing Intern
Estée Lauder Companies
2024.02 - 2024.03
Retail Sales Assistant
WaterDrop
2019.10 - 2020.03
Bachelor of Arts - Media and Communications
Glasgow Caledonian University
09/2021 -
International Baccalaureate -
Zurich International School
08/2017 - 05/2019