Summary
Overview
Work history
Education
Skills
Accomplishments
Certification
Reference
Timeline
Generic
Karl White

Karl White

Willersey | Cotswolds

Summary

I am a customer-orientated, strategic-thinking Professional Sales Manager with over 30 years experience in the automotive industry building relationships, cultivating partnerships, exceeding targets and growing one of the most profitable businesses within the UK network. I am a self-motivated leader with expertise in building strong sale teams.


As Sales Manager I was focused on customer satisfaction throughout all stages of sales life cycle. I am a very loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive, hands-on in task completion and extremely confident customer facing. In past roles I became skilled in the creation and deployment in Marketing campaigns, monitoring and exceeding KPIs and driving change through local market research. A can-do attitude and a will to succeed has been my success.


Having now had a break from full time employment to spend time with my young family, caring for a parent and creating a new small business from scratch for an additional income and experience, I am now looking for a new and exciting opportunity for the next chapter in my career.

Overview

32
32
years of professional experience
1
1
Certification

Work history

Business Owner

Cotswold Vehicle Consultancy
Willersey, Broadway, Cotswolds
11.2024 - Current
  • I created Cotswold Vehicle Consultancy to help consumers navigate the complexities of obtaining a vehicle, New or Used, through a dealer. I help gain the best possible price and give advice using my experience ensuring their purchase is the right one.
  • Full branding and the website www.cotswoldvehicleconsultancy.co.uk was built and designed by myself without any previous experience. Likewise my social media account within Instagram, (cotswold_vehicle_consultancy).
  • Applied digital marketing tactics to drive business growth and awareness, reaching over 20,000 views within a 6 week period of the account opening, resulting in 15% of viewers visiting my website.

Sales / Brand Manager

Sytner MINI Stratford
Stratford upon Avon, Warwickshire
01.2024 - 03.2024
  • Taken over by Sytner Group PLC 01/2024

Sales / Brand Manager

Rybrook MINI Stratford
Stratford upon Avon, Warwickshire
12.2012 - 01.2024
  • Consistently managed a team of 10-12 staff, driving performance with motivational strategies to exceed sales targets while giving a 5 star service to our customers.
  • Monitored sales team performance overseeing both New and Used operations, providing effective training to help reach revenue and profit targets.
  • Managed weekly forecasting at manufacture and dealer levels.
  • Direct main dealer contact for manufacture.
  • Responsible for whole department budget achievement and growth.
  • Managed stock purchases with a self authorised budget of £250,000
  • Department annual turnover excess of £16M.
  • Allocated sales resources based on quarterly KPI targets.
  • Achieved exceptional client satisfaction feedback and ratings.
  • Formulated marketing and advertising strategies for business growth.
  • Oversaw business staffing, building successful, customer-focused team.
  • Developed sales executives to produce a high-performing team.
  • Directed retail and wholesale operations, scrutinising and improving existing processes to boost efficiency.
  • Handled all part exchange and customer purchase valuations.
  • Responsible for department F&I Sales and FCA compliance.

MINI Sales Executive

Rybrook MINI Stratford
Stratford upon Avon, Warwickshire
08.2007 - 11.2012
  • Achieved and exceeded sales targets in line with client growth across all products and services.
  • Generated new leads and opportunities to maximise revenue.
  • Maintained contact with customers throughout sales and pre-delivery process.
  • Understood customer needs to craft exceptional sales journeys.
  • Carried out active selling from initial customer greeting.
  • Built rapport with new and existing customers to boost client retention.
  • Demonstrated product usage and features to customers.

VW Sales Executive

Listers Volkswagen
Stratford upon Avon, Warwickshire
04.2005 - 08.2007
  • Managed customer lines for minimum wait times and high satisfaction.
  • Participated actively in sales meetings, contributing valuable ideas.
  • Advocated company values throughout sales process to promote brand loyalty and customer satisfaction consistently achieving high scores.
  • Closely followed-up on leads generated from online enquiries, increasing conversion rates, whilst utilising CRM systems effectively to manage client information and follow-ups.
  • Employed winning negotiation skills to achieve best selling price and close deals achieving the highest profit retained by a sales person in the business.

MG Specialist and Rover Sales Executive

Edwards Of Stratford (MG Rover dealer)
Stratford upon Avon, Warwickshire
07.1993 - 04.2005
  • Joined as a trainee and worked my way up to sales executive.
  • From 1995 became one of two executives responsible for the MG Franchise within the business.

Education

GCSEs (A-C Graded) - Maths, English, Art, Geography and Sport studies

Chipping Campden School
Chipping Campden

Skills

  • KPI management
  • Sales and Financial forecasting
  • New and Used Stock management
  • Excellent communication skills
  • Team building
  • Dealer Standards Management
  • Brand building
  • Rapport and relationship building
  • Sales training
  • Sales process
  • Sales techniques
  • Customer Service
  • Customer retention
  • Negotiation
  • Finance and Insurance Sales Management
  • Finance and Insurance Compliance Management

Accomplishments

    From manufacture:

  • MINI UK customer satisfaction retailer of the year.
  • MINI UK retailer of the year nominee.
  • MINI UK high achievers 'sales incentive world trip' 3 time winner.
  • MINI UK regional meal with UK Director winner.
  • BMW Group 20 Star dealer award.

    • Group level:

  • Rybrook Group MINI Sales Manager of year, 3 time winner.
  • Rybrook Group MINI Customer Service 2 time winner.
  • Rybrook Group MINI Used Car performance winner.
  • Rybrook Group MINI Top Sales Executive runner up 2010, 2011, 2012.
  • Listers Group VW Top Sales Executive 2006.

Certification

Head of Business accreditation for BMW Group.

Full clean Car and Motorcycle licence.

Advanced Motorist (IAM) Certificate for Car.

Reference

Gareth Thomas, Franchise Director Rybrook BMW, MINI and Motorrad during my Sales Manager tenure.

Simon Mumford, my Head of Business at MINI Stratford for 10 years.

For a professional reference from Gareth and/or Simon, telephone or email contact details are available upon request.

Sytner Group PLC. Written reference available upon request.

Timeline

Business Owner

Cotswold Vehicle Consultancy
11.2024 - Current

Sales / Brand Manager

Sytner MINI Stratford
01.2024 - 03.2024

Sales / Brand Manager

Rybrook MINI Stratford
12.2012 - 01.2024

MINI Sales Executive

Rybrook MINI Stratford
08.2007 - 11.2012

VW Sales Executive

Listers Volkswagen
04.2005 - 08.2007

MG Specialist and Rover Sales Executive

Edwards Of Stratford (MG Rover dealer)
07.1993 - 04.2005

GCSEs (A-C Graded) - Maths, English, Art, Geography and Sport studies

Chipping Campden School

Similar Profiles

Create profile
Karl White