Juhi Mandloi

• Managed the marketing team of 4 into spearheading UGC and influencer marketing strategies across socials via 6 unique social campaigns, increasing organic engagement rate by 100% and followers on Instagram by 66%
• Enhanced and monitored website through Shopify (+apps) & UI/UX strategies increasing conversion by 27% and decreasing cart bounce rate by 15%
• Conducted A/B testing on Facebook ads and utilised Google Analytics for content performance to optimise click-through rates, leading to a 20% increase in website traffic and a 15% increase in lead generation
• Targeted SEO keyword optimisation with third parties resulting in an impressive 30% upsurge in organic traffic and monthly budgeted marketing spend across channels to overcome negative ROI, making it 4:1 in 6 months

• Analysed and developed consumer insights report after attending 15 consumer immersions to identify target customer segments, consumer needs, and create consumer personas
• Designed a 360-degree communication strategy in the form of O&M’s 1-page core creative brief- The David Ogilvy (DO) Brief, with pivoted Amazon Fresh’s value proposition and getting manager and client’s approval upon presentation
• Enhanced client satisfaction by promptly addressing concerns and providing tailored solutions.

Project: To provide strategic planning and project management support to Facebook India and the Ministry of Tribal Affairs for GOAL (Going Online As Leaders), an initiative to digitally empower tribal youth across India

• Developed and executed a pan-India communication strategy in association with Facebook that successfully reached over 5 million individuals, enhancing awareness and registrations online
• Individually achieved 60% of the total application target by getting in 15,000 mentees and about 2000 mentor applications by leveraging growth opportunities via MP tribal affairs dpt And NGOs
• Promoted content and engaged customers on Facebook, increasing followers 5x times (organically) from 5K to 26K in 3 months

Project: To provide program management and implementation support to State Urban Development Department (UADD), for Prime Minister Modi’s Flagship Program, Swachh Bharat Mission (SBM)

• Individually piloted and improved the sanitation conditions of Bhopal Division's 59 ULBs by lobbying and overseeing the construction of 35 public and community toilets, reviving 3 dead landfills, overseeing the construction of 8 waste management plants, and organising state- mandated garbage collection and cleanliness drives regularly for 6 months
• Educated 2,00,000 women and children about the importance of proper sanitation and hygiene and garbage disposal
• Drove behavioural change through 60 one-on-one meet-ups with local politicians, bureaucrats, and sanitation workers; 10 digital campaigns, 10 school-centric initiatives, and 6 state drives
• Conducted 4 state workshops of 80 computer operators each as MIS expert and garbage-free city portal

Project: Knowledge partner to the Department of Administrative Reforms and Public Grievances (DARPG), Govt Of India for Prime Minister's Awards for Civil Administration

• Collaborated with Niti Ayog (the apex public policy think tank of the Govt Of India) to evaluate and select the top 10 ‘Aspirational Districts’ from 500+ entries via devised metrics, data verification, and spot study analysis
• Curated agendas, topics for panel discussions, guest speeches, and was the assistant to the chief organizer. This led to a successful event of about 1000 distinguished guests that included bureaucrats, politicians, CEOs, and the Honourable Prime Minister