Darren Mack

Between 2022 and 2025 I stepped away from my career to become the primary caregiver for close family members facing serious illness. I am now keen to bring back my skills and experience into the workplace. With family health now stable, I am fully available and highly motivated to rejoin and contribute to the workplace as before.

Group eCommerce director and trading board member covering group online trading and marketing functions and associated trading and systems for Evo. Evo Group is a private equity backed (Endless) office supplies based business with a turnover of £500m and an eCommerce P&L in excess of £76m sales /trading via B2B/DTC websites via 4 go to market brands. This role covered complete responsibility for online trading including associated marketing budgets for the group and systems responsibilities and ownership for group data and content, PIM & Ecommerce functions. This role within Evo reported to the CEO and sat above a structure of 5 direct and 78 extended reports

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Key milestones and achievements in this role :

• DTC sales growth of £20m over 5 years
• Creation and launch of Mobile commerce for Staples (UK)
• 18% cost saving bringing resource in-house from agency.
• Return on ad spend (ROAS) growth 6.3% to 8.9%
• Growth in direct traffic and repeat users from 36% to 43%
• Increased in EBITDA for online trading by 16% over 3 years.
• System migration post M&A for Staples UK (1.6m users)
• Migration of PIM system Stibo to Pimberly (5m digital assets)

Head of Online was a coming together of the B2B and B2C functions for the group with focus on driving growth of online sales to both B2B and B2C markets. Appraising both technology and markets to then challenge back to the business in defining and implement digital marketing strategies.

This role carried day to day budget control with ownership of paid media channel.

The largest success in this role was defining a roadmap for web platform development as the market moves including best in class MCommerce platform to drive campaign performance, costs targeted, CPA and ROAS.

Developing online trading for Supplies Team (now Banner)

Day to day management website trading for DTC trading website with responsibility for trading platforms (Google / Bing / Yahoo). With growth in customer engagement, growth in AOV and reduced ad spend with a favourable increase in growth of ROAS rates.

Key Responsibilities:
● Managing a growing team of PPC, SEO and Social execs.
● Managing Paid Advertising strategy for trading websites.
● Managing Analytical channels and reporting - GA/Webtrends
● Helping develop a team of creative Link Building executives.

Working with developers and User acceptance testing funnels to focus on UX\UI Analysis focused on development and driving user-friendly experiences across all properties: mobile, desktop, email, and eCommerce to deliver smarter, cleaner, and quicker solutions to help customers interact with products and wider brands.

• Driving increase in customer engagement
• Reduction in site load time of mobile connections

Responsibility for Creating, management and develop end to end search strategy for ecommerce under DTC sub brand (Caboodle) providing.
● SEO performance growth
● Increased conversion of PR campaigns
● Driving sales growth /revenue through channel.

Responsible for all of incoming activities associated with IT Service Desk and Operations throughout the business.

• Monitor helpdesk and proactively manage KPIs
• Complete support task jobs closed to SLAs.

Merchandising for a range of branded and unbranded menswear / women's clothing lines including dealing with far east suppliers, quota category, lead times, forecasting and supply chain, stock control management.

• Range Selection
• Stock management
• Supply Chain handling