Joshua Cole
Manchester, Eccles
Summary
Dynamic and results-driven professional with a strong expertise in SaaS sales and business-to-business (B2B) environments. Proven track record in new business development, consultative selling, and pipeline generation. Skilled in sales forecasting and commercial negotiation and driving revenue growth. Committed to leveraging these skills to contribute to organisational success and pursue opportunities for career advancement within the industry.
Overview
6
6
years of post-secondary education
6
6
years of professional experience
Work history
Account Executive (EMEA)
Evotix
2025.04 - Current
- Promoted from Graduate BDR to Account Executive within my first 18 months at Evotix.
- To date, generated a collective $700k TCV within the first 16 months as an AE, including initial ramp period.
- Responsible for driving new business acquisition across the EMEA region, managing full sales cycle from qualification through to demonstration, commercial negotiations and contract signature.
- Build relationships with senior stakeholders across EHS, Operations, IT, Procurement, Legal and Finance.
- Develop tailored business cases and ROI models to support executive level decision making and investment approval.
- Apply proven B2B sales methodologies, including SPICED and MEDDPICC, throughout the full sales cycle.
- Partner closely with BDR team, providing ongoing coaching, mentoring and support to strengthen pipeline generation.
Senior Business Development Representative
Evotix
2024.06 - 2025.05
- I demonstrate a strong understanding of the H&S market, the Evotix product offering, and have experience in company processes and values, as well as having fully studied our full cycle sales playbook (Winning By Design).
- Proven track record in achieving targets and high-level performance; shown by being top-performing BDR within my first 12 months post onboarding.
- In Q2 2024, I achieved a total of 19 SAOs & 71 cumulative meetings booked, within sectors with poor referenceability. This was the highest of any BDR globally.
- Achieved promotion to Senior BDR within first 12 months of employment.
- Have helped support the onboarding and training of two new cohorts of BDRs as the only senior in a team of 10-15.
- First BDR globally to be accepted on to the Evotix Sales Success Academy.
- Have successfully sourced multiple deals which have led to a combined ARR of £221,989 (TCV of £639,767).
- Supported the management of the BDR team throughout the transition of managers.
Business Development Representative
Evotix
2023.08 - 2024.06
- Primarily working in the outbound capacity, I am responsible for the cold outreach to prospects, establishing interest, driving value and qualifying ability to buy through effective discovery methods.
Team Leader
Britannia Radio Cars
2021.01 - 2023.01
- Responsible for supervising the staff operating the telephones and delegating roles/responsibilities to those team members.
- Responsible for driver management and managing account payments.
Education
Bachelor - Pharmaceutical Science
Liverpool John Moores University
2019.01 - 2023.01
A-Level - Biology, Chemistry, Physics
King David High School
2017.01 - 2019.01
Skills
- SaaS Sales
- Business-to-Business (B2B)
- New Business Development
- Consultative Selling
- Pipeline Generation
- Sales Forecasting
- Commercial Negotiation
REFERENCES
- Zach, Rothwell, BDM, zach.rothwell@evotix.com, Evotix
- Alex, Moran, Sales Enablement Manager, alex.moran@evotix.com, Evotix
Affiliations
- Golf
- Cinema
- Reading
References
References available upon request.
Timeline
Account Executive (EMEA)
Evotix
2025.04 - Current
Senior Business Development Representative
Evotix
2024.06 - 2025.05
Business Development Representative
Evotix
2023.08 - 2024.06
Team Leader
Britannia Radio Cars
2021.01 - 2023.01
Bachelor - Pharmaceutical Science
Liverpool John Moores University
2019.01 - 2023.01
A-Level - Biology, Chemistry, Physics
King David High School
2017.01 - 2019.01