Two decades of experience in hospitality, prioritising customer and employee satisfaction. Consistently achieved top-tier results while meeting targets and deadlines. Four years in SaaS sales and over ten years in account management, with a focus on strategic and enterprise clients. Cultivated an extensive network throughout the UK and Ireland, establishing strong partnerships and trust with customers.
Overview
23
23
years of professional experience
Work history
Business Development Executive -EMEA
RMS Cloud
2021.09 - 2025.03
RMS Cloud diverse product portfolio (PMS, EPOS, RMS Pay, Events and marketing module).
Facilitated new enterprise business deals in a new country to enhance market presence and increase RMS cloud exposure.
Proactively build and maintain relationships with existing clients and identified further opportunities by upselling and cross-sell opportunities.
Exceptional communication skills are essential, with the ability to build rapport at all levels within an organisation
Managed full sales cycle from prospecting to closing deals through strong client relationships.
Coordinated and showcased RMS Cloud at industry events, increasing brand visibility and expanding networking opportunities, resulting in repeat business collaborations.
Showcased RMS Cloud products via online and in-person presentations for new and existing clients.
Collaborated with global RMS team to align offerings with client specifications.
Trained new sales team members across EMEA on sales techniques and client management processes to successfully transition into the role.
Leveraged CRM systems (Salesforce and Hubspot)to manage client data and monitor sales progress.
Grew relationships with integration partners to meet client requirements, this also resulted in 10 new integration RMS Cloud partnered with.
Maintained up-to-date knowledge of industry, target accounts and competitive landscape.
Prepared reports and presentations detailing business development activities and outlining new business and existing opportunities.
Self-motivated individual with an enthusiastic, 'never give up' attitude and also has the ability to work independently or collaboratively as part of a team.
Sales Executive: Associations UK & I
Intercontinental Hotels Group
2012.08 - 2019.03
Managed 75 UK-based associations accounts for IHG globally.
Identified new clients and locations, overseeing bidding for events, and accommodation contracts to boost revenue, secured contracts globally, in regions such as Dubai, San Diego, Boston and Shanghai.
Research and analyse clients requirements based on local regulatory provisions,amenities, and cultural constraints.
Developed strong relationships with franchisees and key stakeholders to facilitate effective communication.
Consistently exceeded new and existing clients sales targets, contributing 35 percent to overall association revenue growth.
Guided clients through buying process, ensuring seamless transition from enquiry to sales closure.
Maintained extensive knowledge of all IHG services and brands available, assisting in informative customer interaction.
Team Leader Government & Leisure,Key Account Manager
Intercontinental Hotels Group
2009.04 - 2012.07
Recruited and trained high-achieving staff to regularly achieve monthly sales targets, ensuring that individuals had relevant information and understanding of IHG business model to fulfil their jobs successfully. Managed a team up to 25 sales individuals.
Managed over 50 accounts for UK Government bodies and agency sectors, fostering relationships with key stakeholders ,as well with European and Middle Eastern government bodies.
Exceeded sales targets by 25% YOY.
Collaborated with IHG counterparts in Middle East and US to understand local and global government bodies, and produce best practices globally for IHG.
Attended international events within IHG to create awareness of new department in UK.
Promoted to Team Leader during time at IHG, responsible for the success of IHG UK Leisure team and IHG EMEA Government team.
Closely monitored team performance by conducting observations and tracking key metrics, identifying and managing underachievers appropriately.
One of the greatest achievements was receiving IHG EMEA Salesperson of the Year award in 2011 for outstanding contributions.
Regional Revenue Manager
Britannia Hotels
2002.06 - 2009.03
Responsible for rate strategy for 8 Britannia Hotels within variety of markets, analysing and monitoring business trends.
Managed rates and availability using Entirety, Ratetiger, and GDS.
Collaborated with team members to achieve target results.
Identified issues, analysed data to deliver effective solutions.
Developed excellent working knowledge of industry trends and improvements in processes.
Gained comprehensive understanding of diverse roles and responsibilities at Britannia Hotels, facilitating effective collaboration behind scenes and with general public.
Preformed cold calling, supported sales efforts, updated rates online, inputted data, and performed general administrative duties.
Successfully delivered on tasks within tight deadlines.
Education
Bachelor of Arts - Business Studies
University of Wolverhampton
Wolverhampton
A-Levels -
Runshaw College
Leyland
GCSEs -
Penwortham Priory High School
Preston
Skills
Product development knowledge
Target achievement
Market insight
SaaS sales
Innovative thinking
Lead generation
Competitor analysis
Client relationships management
CRM systems
Problem solving
Cross-functional collaboration
Affiliations
Hiking
Reading
Spending time with family and friends
Languages
Punjabi
Advanced
References
References available upon request.
Timeline
Business Development Executive -EMEA
RMS Cloud
2021.09 - 2025.03
Sales Executive: Associations UK & I
Intercontinental Hotels Group
2012.08 - 2019.03
Team Leader Government & Leisure,Key Account Manager