Joseph Forsyth

Achievements

• Key role in online sales revenue growth of 15% YOY.
• Launched successful sub brands into health supplement market (including pet ranges and dental ranges).
• Implemented successful cross channel marketing plan through SEO and PPC channels.
• Managed 2 successful wholesale re-branding projects
• Repositioned and realigned entire marketing strategy from mass marketing to targeted, personalised approach.
• Organised large-scale trade events with well renowned speakers
• Complete revamp of onsite customer journey and post-purchase channel communication
• Implemented brand new SEO content strategy and keyword research resulting in 17% YOY organic channel growth

Responsibilities

• Management of marketing team; three executives and two graphic designers.
• Responsible for management and disaggregation of marketing budget (£1m+ annual budget).
• Strong experience in e-mail marketing (broadcast and automation), social media, CPD (customer data platforms), print and digital advertising, brand management and content writing.
• Presenting marketing plan and strategy at board level.
• Planning and executing annual marketing plan.
• Strategized and implemented email personalization and dynamic content.
• Developed ongoing strategies to optimize for email performance and conversions.
• Developed brand standards, style guides, tone of voice and assets to achieve cohesive marketing outputs.

Responsibilities

• Devising and implementing e-mail strategy, resulting in 20% YOY growth and 200% e-mail subscriber list growth
• Content writing (blogs, articles and posts)
• Organisation of trade events
• Collaborated with marketing team to outline and promote brand strategy and creative development.