Rebecca Nutley

Reporting to Head of Marketing, Managing 15-20 projects for UK (National), Hyper-local and CR (Corporate responsibility) worth over £3 mil. Currently looking after one report.

Key Responsibilities

• Developing and executing omni-channel ATL & BTL Marketing strategies for UK & NI, driving acquisition and brand awareness across multiple channels including digital, OOH, OLIV, VOD, Partnerships, Influencer & Paid Social.
• Lead in partnering with Media agency to drive MMM initiatives, leveraging advanced analytics to evaluate channel effectiveness and ensure strategic alignment of ATL media investment with overarching campaign goals. Use insights to influence budget allocation, optimize media performance, and enhance ROI across all touchpoints.
• Leading National campaigns and partnerships (e.g., Grazia, Wimbledon, Live Nation), creating style driven content, to elevate core Brand awareness and engagement. From Grazia partnerships to Brand Sponsorships & ATL National Campaigns across multiple channels and platforms. Aligning creative with brand strategy and audience insights.
• Collaborated closely with our PR agency and Reputation team to ensure all communications are aligned with Brand guidelines and tone of voice. This includes reviewing press releases and contributing to communications strategy for new store openings and Local activations ensuring consistency, clarity, and impact across all touchpoints.
• Manage £3M+ marketing budget, optimising spend through data-driven decision-making and campaign performance analysis.
• Analyse trade, consumer insights and landscape to identify opportunities for innovative strategies in Media, PR and experiential approach.
• Deliver premium flagship store launch campaigns e.g. Marble Arch whilst aligning with Brand TOV and business KPI's
• Collaborated with cross-functional teams and agencies to ensure seamless execution across all 360 touchpoints, from briefing to post campaign analysis
• Look after all 352 TK Maxx stores across UK and NI ensuring support when needed, outside of yearly strategies, building and nurturing close relationships with all Regional, District and General managers.
• Develop and support growth and needs of direct report including managing Personal development plan with them to ensure they are able to grow within the business.

Key Achievements

• Lead and managed opening of our new flagship store in Marble Arch (London) worth £16 million, building a comprehensive campaign driving sales and footfall for opening day whilst supporting all other London stores to soften cannibalisation due to opening. This campaign delivered 32%+ on sales vs target and 15% up on sales for opening week. Working with our agencies I was able to buy into some high profile OOH sites across London inc 6 London Buses, Leicester Sq screen and Bond Street station digital wall in peak, allowing us to integrate our Brand Christmas campaign both building Brand awareness and driving significant footfall into our London stores. I also led a VIP press night for Media and influencers at the Clarridges Hotel London to support this opening, earning more than 50 pieces of Media.
• Implement reactive face paced campaign to support the buy of Debenhams Beauty stock due to this brands administration. With an avg 3k unit department upweighting to 10k. I planned an innovative strategy which was seen across multiple channels including OOH, VOD, Paid Social and gained earned media including full page insert in well known ‘Grazia' magazine. From this our Beauty department has consistently comped WOW, initiating a whole new look and feel within our in-store Beauty department.
• Directed content creation, boosting organic traffic on digital platforms.

Reporting into Campaign Marketing Manager, building our Drive action (footfall driving campaigns) monthly campaign project which grew rapidly across all departments in Marketing and gained more budget from the business and implemented as the new BAU campaigns across all 6 markets, UK, IRE, Austria, Netherlands, Poland and Germany with a total media spend of over £1 million. Although I did not manage a line, I managed all agencies and projects.

Key Responsibilities

• Developed and executed monthly, insight-led marketing strategies for pan-European “Drive Action” campaigns across six markets, ensuring alignment with business objectives, brand strategy, and local market nuances.
• Crafted strategic briefs and led cross-functional collaboration with agencies, creative teams, and Centres of Expertise to deliver integrated campaigns on time and within budget.
• Maintained brand consistency and tone of voice across all campaign touchpoints, ensuring visual identity and messaging adhered to global brand guidelines.
• Led annual cross-shopping campaign strategy, briefing and guiding execution across multiple markets to drive customer acquisition and brand engagement.
• Oversaw end-to-end project management of internal teams and external agencies, ensuring seamless activation of campaigns across digital, media, and experiential channels.
• Owned post-campaign analysis (PCA), analysing sales, footfall, and media performance data to extract insights and inform future campaign optimisation.
• Collaborated with stylists, buyers, and creative teams to manage wardrobe and sample approvals for seasonal brand shoots, ensuring alignment with campaign narratives and audience appeal.
• Acted as primary marketing liaison for monthly campaigns, building and influencing strong relationships with senior stakeholders across Marketing, Buying, Merchandising, and Creative functions.
• Consulted on Corporate Responsibility and Purpose-led campaigns (e.g., GUCFG, Pride, Prince's Trust), providing strategic input and performance analysis to ensure alignment with brand values and audience expectations.

Key Achievements

• Transformed “Drive Action” campaign from a small, under-resourced initiative with £10K monthly budget and limited strategic visibility into a core campaign of TJX Europe's annual marketing strategy. Through data-driven planning, cross-market integration, and stakeholder alignment, I scaled the campaign to a £2M+ program spanning six European markets. This evolution not only elevated the campaign's profile within the business but also delivered a consistent 5% average uplift in sales comps, reinforcing its value as a key driver of footfall and commercial performance.
• Led cross-functional teams, fostering an environment of innovation and progress.
• Liaised with external agencies for campaign execution, ensuring consistent messaging.

• Reporting to Merchandising Development manager, I helped to build the Graduate programme in which we had 3 intakes across a year of around 120 new Merchandisers/ Buyers. My role was to make sure all new candidates had the ability to understand and learn their new skills with easy access to learning materials and support from mentors across the business.

Key Responsibilities

• To help keep and support business focus on development needs.
• Consciously collaborating with the development team and store merchandising to deliver business goals & Priorities.
• Building a wide network of relationships throughout the business.
• Project manage the Graduate programme logistics to ensure delivery of our ‘Off Price' Model and Omni-channel business.

Key Achievements

• Taking a step to become a more sustainable business I looked into cost effective and eco friendly ways to ensure all Graduates had access to all learning materials by taking the whole course, which was 5 intense weeks of training and developing an online hub where the Grads could gain access to all materials and learning courses, saving the business around £10k a month on training materials