Jordan Studd

Led the development and execution of brand strategy across the licensed Cadbury Chilled Desserts portfolio.

• Served as the primary liaison with Mondelez Global Licensing partners, ensuring full compliance with brand guidelines, contractual obligations, and royalty reporting requirements.
• Defined and lead Brand Strategy Planning, owning the long-term growth plan and alignment process with SLT, MLT and Mondelez stakeholders.
• Lead cross-functional teams across Shopper Marketing, Sales and Site Operations to create impactful brand activation, land NPD into market and mitigate problems across a variety of PEP projects.
• Coached and developed direct report resource to set clear objectives and raise internal performance standards.

I managed the product portfolio and brand growth strategy for Bisto, a UK market leader in Gravy and Pour Over Sauces (£135m annual sales).

• Ownership of the branded P&L, market performance analysis, and the execution of the in-year marketing plan.
• Development of the long-term growth strategy and innovation pipeline.
• Supported a multi-phased licensing partnership between Bisto and Aardman Studios (Wallace & Gromit).
• Led development of new product development including flavour strategy EPD and new format NPD across both in-house and international third-party manufacturing.
• Implemented a core improvement program that included recipe enhancements, updated pack designs, and a revised pricing and pack architecture strategy.

I delivered the brand growth strategy for Oxo (£55m annual sales) and Saxa (£13m annual sales), UK market leaders in Stock, Seasonings and Salt.

• Executing an above-the-line media campaign, a regional multi-media sponsorship with STV (Scottish TV), and managing an on-pack consumer competition and shopper activation toolkit.
• Responsible for analysing commercial profitability, competitor activity, and in-market performance.
• Led new product development through the stage-gate process, delivered sell-in presentations for external retailers, and managed consumer marketing budgets exceeding £2.5m.

I was responsible for executing the strategic brand plan for Princes (£65m annual sales), a European market leader in Seafood, Ambient Foods, and Soft Drinks.

• Overseeing branded communications and retailer shopper activations across the Seafood product portfolio.
• Supporting the foundation of the £2m above-the-line re-positioning campaign, 'Fish for Greatness'.
• Drove commercial performance and profitability, led innovation and new product development through the stage-gate process, and delivered actionable insights through detailed category and consumer data analysis.

Two year rotational graduate scheme across three key commercial departments; Procurement (Edible Oils), Sales (Wholesale & Digital) & Brand Marketing (Princes Seafood).

• Led execution of the digital activation plan for the Princes Seafood branded portfolio across social media platforms. Developed engaging and effective consumer communications while driving share of trade growth through e-commerce channels.
• Managed key accounts across Wholesale, Digital Commerce, and Contract Packing channels, overseeing a mixed portfolio of branded and customer own-label products. Maximised customer opportunities to deliver budgeted sales targets, achieving 266% account growth and acquiring five new customer accounts within the allocated buying group.
• Supported the sourcing and procurement process across multiple Edible Oil commodity markets for a £250m portfolio of market-leading brands including Crisp ‘n Dry, Napolina, Flora, and Mazola in addition to a customer own brand portfolio that contracts to 90% of the UK retail market.