Summary
Overview
Work history
Education
Skills
Custom
Timeline
Generic

Jonathan Appleby

Bristol

Summary

Dynamic executive leader with a proven track record in driving commercial success and fostering strategic partnerships. Demonstrates exceptional commercial acumen and expertise in business development, sales pipeline management, and marketing. Adept at managing teams to achieve organisational goals and deliver outstanding customer outcomes. Committed to leveraging leadership skills to build sustainable business growth and long-term value.

Overview

38
38
years of professional experience

Work history

Head of Corporate Partnerships and Marketing

Co-op Legal Services
Bristol
01.2018 - 07.2025
  • Sitting on the Executive Board of Co-op Legal Services and reporting into the Managing Director, I manage a team of B2B sales, product and marketing colleagues across Co-op Legal and Life Services and have full P&L accountability.
  • I have grown the B2B profit contribution from 5% to 40% in the past 7 years.
  • Accountable for managing the wide portfolio of strategic business partners who Co-op has established a strategic distribution relationship with.
  • This includes accelerating growth from these partners within a structured governance framework.
  • Completely transformed how Partnerships are managed within the existing framework and delivered significant new revenue streams from existing partners in a very short timescale.
  • Responsible for driving and delivering the new business strategy for new partner acquisition.
  • Delivered new business strategy to the board and acquired 40 new transformational business partners across multiple sectors within the past 5 years.
  • New partners include Barclays, HSBC, Co-op Bank, M&G, Saga, Legal & General, Amazon, Cancer Research, Macmillan and Royal London.
  • Accountable for all D2C and B2B marketing across multi channels.
  • As a senior member of the leadership team, wider contribution to the strategic direction of the business including IT, Operations, HR, Finance, Sales, Risk and Compliance.
  • Executive lead for Colleague Voice, a collaborative platform for colleagues across the business to constructively give feedback as to how Co-op Legal Services can continue to be an environment where there are opportunities for everyone and people feel comfortable with change.

Head of Business Development, Partnerships and Marketing

Lyons Davidson Solicitors
01.2012 - 12.2017
  • Managing a team and reporting into the Managing Director of Lyons Davidson, I was personally responsible for the following:
  • Delivering the strategic planning for new business development across each area of the business including the setup of 10 new strategic partnerships – implemented a new approach and strategy as to how Lyons Davidson managed and won new partnerships.
  • Delivered increased revenues from existing and new clients from the Insurance Sector – personally delivered 5 new significant clients, 10 new revenue streams from existing client.
  • These new contracts were worth between £1m-£7m per annum.
  • All marketing activity, social media and PR activity by Lyons Davidson – radically transformed how Lyons Davidson approaches and delivers all marketing activity across the whole firm.
  • Delivering a wider contribution across the business – Delivered strategic input across the entire business including HR, IT, Operations and Finance.

Head of Business Development / Head of Strategic Development

AXA
01.2007 - 12.2012
  • Managed a large team of development/account managers and performance analysts who were responsible for managing all existing corporate clients and winning new ones.
  • This encompassed all marketing activity to these clients’ customers.
  • I had full P&L responsibility for this division.
  • The accounts which were managed and won included Nationwide, Newcastle and West Brom Building Societies, Readers Digest, Royal London, Co-op and Dignity.
  • The largest account generated £15m profit p.a.
  • Delivered year on year growth of circa 20% for the 3-year period I was managing this team.
  • Delivered strategic plans for AXA to drive and accelerate growth and efficiencies through wider distribution of products and services.
  • Chosen to be on fast-track Future Leaders Program by the AXA Board.

Head of Commercial Sales

Computershare
01.2006 - 12.2007
  • This 1-year contract was a deliberate short term move as I was asked to manage a team of underperforming sales and marketing managers at Computershare, managing a wide range of accounts including Standard Life, Marks and Spencer and Bristol Water.
  • Reported into the Managing Director of Computershare.
  • Through focussed client management and an integrated marketing strategy, I transformed the demotivated team into a successful winning team which delivered 40% revenue growth and vastly improved client satisfaction survey scores.

Head of Retail Development

Intermec Technologies
01.2003 - 12.2006
  • Managed a team of sales and marketing mangers who were accountable for delivering new clients for Intermec, specifically in the retail sector.
  • Key wins included Marks and Spencer, Sainsbury’s, ASDA, Boots, TK Maxx, Wilkinson’s and Thornton’s.
  • Total value of these deals across a 3-year period was in excess of £25m.

Senior Business Development Manager

HBOS Bank
01.2002 - 12.2004
  • Headed up a team of sales and marketing managers in the affinity credit card division of the Halifax Bank of Scotland banking group.
  • Notable wins included Marriott Hotels, AA, Cancer Research and Sony.
  • The total affinity portfolio delivered revenues of £40m to HBOS.

Business Development Manager, Strategic Relationships

Orange
01.1999 - 12.2002
  • Managed the phone rental business across the Orange group, managing strategic partners such as Hertz and Avis generating £500k profit per month.
  • Through the phone rental business I launched the Orange brand in the USA.
  • Was responsible for all MVNO (mobile virtual network operator) contract negotiations with companies including Tesco, Mirror Group and Marks and Spencer.

Sales and Marketing Manager

British Airways
01.1992 - 12.1999
  • Over a 7-year period I performed 2 key roles for British Airways based in Newcastle, London and Sweden.
  • Managed a team of 2 business development and marketing managers who were responsible for launching the British Airways credit card in different global regions.
  • Accountable for selection of the local bank partner, contract negotiation and launch.
  • Delivered new card schemes in the UK, Sweden, South Africa, USA and Switzerland.
  • The USA credit card alone generated £6m profit per month.
  • Based in Sweden, I headed up a 35 people call centre operation responsible for sales activity across Scandinavia.
  • I delivered a number of sales and marketing initiatives in his 18-month secondment including the purchase of a 3rd party company for £6m.

Sales Manager

Barclays Bank
01.1988 - 12.1992
  • I joined Barclays on the Management Programme and successfully completed the 3 year module and was promoted to branch head of sales.

Education

A-levels -

O-levels - undefined

Institute of Bankers exams - Law, Accounts, Economics and Banking

Skills

Exec level leadership and vision

High level of commercial acumen

People Manager

Building partnerships that deliver on commercial and customer objectives

Business Development

Sales pipeline management

Marketing



Custom

  • Chair of the development board for the charity The Childrens Air Ambulance.
  • Cooking
  • Reading
  • Golf
  • Football
  • Rugby
  • Socialising with friends
  • Being the best possible father to my children.

Timeline

Head of Corporate Partnerships and Marketing

Co-op Legal Services
01.2018 - 07.2025

Head of Business Development, Partnerships and Marketing

Lyons Davidson Solicitors
01.2012 - 12.2017

Head of Business Development / Head of Strategic Development

AXA
01.2007 - 12.2012

Head of Commercial Sales

Computershare
01.2006 - 12.2007

Head of Retail Development

Intermec Technologies
01.2003 - 12.2006

Senior Business Development Manager

HBOS Bank
01.2002 - 12.2004

Business Development Manager, Strategic Relationships

Orange
01.1999 - 12.2002

Sales and Marketing Manager

British Airways
01.1992 - 12.1999

Sales Manager

Barclays Bank
01.1988 - 12.1992

O-levels - undefined

Institute of Bankers exams - Law, Accounts, Economics and Banking

A-levels -

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Jonathan Appleby