Summary
Overview
Work history
Education
Skills
Certification
Affiliations
References
Testimonals
Timeline
Generic
Katherine Ilsley

Katherine Ilsley

Hove

Summary

A strategic and results-oriented marketing leader with a strong track record of driving growth in the fast-paced Software-as-a-Service (SaaS) industry. Demonstrated expertise in developing and executing data-driven marketing strategies, building high-value executive communities, and leading end-to-end demand generation and pipeline acceleration initiatives. Proven success in delivering high-impact campaigns, including flagship industry events like Gartner IOCS, UCISA, and KubeCon, as well as orchestrating large-scale internal conferences such as .NEXT, drawing 1,000+ attendees.

Highly skilled in brand awareness, experiential marketing, and customer engagement, with hands-on experience in hospitality programs, direct mail, virtual events, and advocacy initiatives that enhance loyalty and visibility. Adept at turning market intelligence into actionable insights, aligning cross-functional teams, and optimising performance through data-led decision-making. Passionate about crafting innovative, customer-centric marketing solutions that fuel acquisition, retention, and revenue growth in dynamic, high-growth environments.

Overview

11
11
years of professional experience
6
6
years of post-secondary education
1
1
Certification

Work history

Head of Enterprise Marketing

Nutanix
10.2022 - 05.2025
  • Led UK&I End User marketing strategy at Nutanix, enhancing regional market presence and brand awareness.
  • Developed and executed full-funnel pipeline strategies, influencing $74M in sales pipeline.
  • Planned and delivered major industry events, including Gartner IOCS, UCISA, KubeCon, and .NEXT on Tour, attracting 1,000+ attendees.
  • Implemented multi-channel marketing initiatives (email, LinkedIn, digital ads) to increase audience engagement and reach.
  • Produced high-impact content - webpages, videos, whitepapers - to support sales enablement and buyer education.
  • Boosted brand visibility and customer touchpoints via direct mail campaigns and virtual events.
  • Drove pipeline progression and lead conversion through targeted ABM and nurture programs.
  • Collaborated on digital strategy development, optimising campaigns for reach and effectiveness.
  • Fostered a supportive and collaborative team culture, demonstrating approachability and proactive support across functions.

Field Marketing Manager

Nutanix
10.2019 - 10.2022
  • Develop and execute regional marketing plans to support sales goals and pipeline growth and achieving 25% new logo growth annually.
  • Coordinate and manage field events, trade shows, and partner activities to generate leads.
  • Align with sales teams - partnering with 40 sellers to understand local market needs and tailor marketing strategies.
  • Measure and report on campaign effectiveness, ROI, and contribution to pipeline.
  • Localise global campaigns for regional relevance and impact.
  • Build relationships with key partners and customers to support co-marketing efforts.
  • Manage regional marketing budget and optimize spend for maximum impact.

Creative Marketing Manager

Punch ABM Agency
London
10.2018 - 09.2019
  • Led the Creative & Strategy team at Punch!, a B2B agency focused on account-based marketing (ABM) for tech clients.
  • Owned end-to-end ABM campaign development - from ideation and planning to execution and performance analysis.
  • Crafted tailored marketing strategies for enterprise tech brands including New Relic, Fujitsu, and OKI.
  • Directed cross-functional collaboration between design, content, and client services to deliver impactful campaigns.
  • Developed creative concepts and messaging frameworks aligned to client objectives and target personas.
  • Ensured strategic consistency across all campaign assets including digital, direct mail, video, and experiential.
  • Optimised campaign performance through regular analysis, reporting, and iterative improvement.
  • Acted as strategic advisor to clients, translating complex tech propositions into compelling B2B narratives.

Account Manager & Product Developer

FT International Ltd
Farnham
07.2015 - 07.2018
  • Managed key retail accounts including Kurt Geiger, Next, TK Maxx, New Look, Boux Avenue, and Fat Face.
  • Oversaw product development lifecycle from concept to delivery, ensuring alignment with each retailer’s brand and seasonal trends.
  • Collaborated with design and manufacturing teams to produce high-quality footwear and slippers tailored to client specifications.
  • Maintained strong client relationships, acting as the main point of contact to ensure satisfaction and repeat business.
  • Coordinated production timelines and logistics, ensuring on-time delivery to major UK high street retailers.
  • Presented seasonal ranges and sales forecasts, contributing to buying decisions and product planning.
  • Monitored market trends and competitor activity to provide strategic input on product innovation and positioning.
  • Ensured margin targets and commercial objectives were met while maintaining design and quality standards.

Assistant Buyer

Ozsale / Mysale
London
03.2014 - 06.2015
  • Assisted in the development and expansion of the menswear category, increased monthly turnover from $85 thousand to over $1 million over the course of the year.

Education

1st Class Honours - Fashion Buying Management

University of Westminster
London
09.2009 - 06.2015

Skills

  • Lead & Demand Generation
  • C-Level Exec Communities
  • Event Management
  • Innovative & Impactful Campaigns
  • B2B SaaS Marketing Strategy
  • Brand Awareness
  • Customer Acquisition
  • Hospitality
  • Marketing Technology & Tools
  • Digital Marketing

Certification

High Impact Presentations Dale Carnegie
Issued Aug 2022

Future Leaders Program Cranfield University Issued Jul 2022

Forrester ABM Demand Base Marketing SiriusDecisions
Issued Feb 2021

SiriusDecisions B2B Marketing Foundations Pro SiriusDecisions
Issued Oct 2020
Credential ID 49463830

Inbound Marketing Certified HubSpot Academy
Issued Oct 2019

Affiliations

  • Yoga, Running own website, Travel, Art, Hiking

References

References available upon request.

Testimonals

I have worked with Kath for a number of years now and have only had positive experiences about how she works and engages both internally and externally.

First - Kath has a ton of energy and works extremely hard. She is passionate about delivering a first class experience in everything she does

Dom Poloniecki, VP of Solution Sales, Nutanix


I’ve always appreciated the engagement from Kath and consider her a great ambassador for Nutanix.  Her relationship building skills are obvious to see with the way she interacts with both Nutanix colleagues and customers.  It’s always a pleasure attending events organised by Kath and I do feel privileged to be on the guest list for such exceptional events. Anil Chopra, ex CTO, Berkeley Insurance


'I very much appreciate all of Kath's contributions to Nutanix; the first one that comes to mind is that she has a better relationship with many customers than the sales teams, which is huge credit to her!  I would also highlight the excellent work that she has executed in building the Nutanix Financial Services Round Table, it is one of the few C-Suite forums that we have in the company and shows her creativity. More recently, her execution of .NEXT London, especially in light of company people changes, was superb'.

Andrew Brinded, CRO, Nutanix


Kath has been a consistent part of that marketing drive, and during the time that I have had the pleasure of working with her, she has done nothing but continually grow in both what I perceive her remit to be, and the levels of professionalism that she delivers on behalf of Nutanix. In my view Kath has the tenacity, drive and ability to deliver anything that is asked of her

Nick Ovenden, CTO, Markerstudy


Timeline

Head of Enterprise Marketing

Nutanix
10.2022 - 05.2025

Field Marketing Manager

Nutanix
10.2019 - 10.2022

Creative Marketing Manager

Punch ABM Agency
10.2018 - 09.2019

Account Manager & Product Developer

FT International Ltd
07.2015 - 07.2018

Assistant Buyer

Ozsale / Mysale
03.2014 - 06.2015

1st Class Honours - Fashion Buying Management

University of Westminster
09.2009 - 06.2015
Katherine Ilsley