Johnny Wheatcroft
London
Summary
A Clinically grounded Commercial Leader specialising in medical device sales and healthcare transformation. I drove commercial growth through clinical expertise, bridging gaps among healthcare providers, clinicians, and procurement teams to deliver innovative solutions in rehabilitation and patient handling. I've focused on developing trusted stakeholder relationships and improving patient outcomes, operational efficiency, and quality of care.
Overview
1
1
Certification
6
6
years of post-secondary education
12
12
years of professional experience
Work history
Business Development Manager
Arjo
London
2024.10 - Current
- Led full-cycle enterprise sales across NHS trusts and private groups: discovery, clinical education, trials, tender support, negotiation, and post‑sale optimisation.
- Strengthened competitive positioning with evidence‑based selling and workflow mapping to lift close rates in multi‑stakeholder procurements.
- Increased market presence through strategic territory growth and capital acquisition.
- Executive & Clinical Engagement
- Built high‑trust relationships with surgeons, therapy leads, procurement, and executives; delivered value‑based proposals aligned to cost‑improvement plans and patient-safety metrics.
- Trial & Evaluation Leadership
- Designed and ran product trials across acute and private settings; translated outcomes into compelling cases for procurement approval.
Physiotherapist
NHS, Healthshare, Babylon/eMED
London
2018.09 - 2024.09
- Delivered 3,000+ NHS and private MSK consultations, achieving a 4.8/5 patient rating, with expertise in assessment, diagnosis, scan interpretation, red flag screening and telehealth.
- Managed caseload of 120 patients, ensuring high-quality clinical care alongside thorough documentation, discharge planning, and onward referrals.
- Conducted independent home-based musculoskeletal, neurological, and functional assessments, employing evidence-based clinical reasoning for diagnosing, treating, and managing patients safely in the community.
- Designed and progressed evidence-based rehabilitation programmes, combining exercise prescription, patient education and clinical reasoning to optimise outcomes and promote self-management.
- Supported development of COVID-19 discharge to assess service, collaborating with multidisciplinary team while upholding high clinical governance standards.
Assistant Operations Manager
Murray Chauffeur Services
London
2014.06 - 2015.09
- Acted as On-Site Assistant Manager, acting as the key liaison between clients, event organisers, office teams and operational staff to ensure clear communication and efficient execution.
- Coordinated event logistics and project planning with multiple stakeholders to ensure seamless, high-quality customer experiences.
- Managed client requirements by preparing and analysing operational data to provide tailored solutions for successful event delivery.
- Delivered exceptional customer service to high-profile clients at prestigious events, including Goodwood Festival of Speed and The Serpentine Summer Party, strengthening professional relationships and representing the company to the highest standard.
Education
Master of Science - Physiotherapy
King's College London
London 2015.09 - 2017.07
Bachelor of Science - Sports Science and Physiology
University of Leeds
Leeds 2010.09 - 2014.07
Skills
- Medical device sales
- Sales strategy
- Sales cycle management
- Territory management
- Remote healthcare delivery
- Healthcare transformation
- Stakeholder engagement
- Value-based selling
Certification
Full UK Driving Licence
UK and EU Passport
HCPC Registered
CSP Member
References
References available upon request.
Timeline
Business Development Manager
Arjo
2024.10 - Current
Physiotherapist
NHS, Healthshare, Babylon/eMED
2018.09 - 2024.09
Master of Science - Physiotherapy
King's College London
2015.09 - 2017.07
Assistant Operations Manager
Murray Chauffeur Services
2014.06 - 2015.09
Bachelor of Science - Sports Science and Physiology
University of Leeds
2010.09 - 2014.07